The sharpest ideas, honest moments, and quotable insights pulled straight from our conversations across OpenChannels FM.
The Perils of Website Waiting Time
“You know that when you load a website and it takes 10 seconds, which, you know, if you think about the old days when we had to ride to the library to get a book, and yet this 10 seconds is like excruciating to us now.”
— Marc Benzakein, Building Trust at Scale and Navigating Agency Challenges in the Age of AI
Context:
Marc Benzakein jokes here about how our patience for waiting online has evaporated. He contrasts the modern frustration of a 10-second webpage load time with the old days when you actually traveled to a library for information. It’s a funny reminder of how much our expectations (and tolerance) have changed in the digital age.
Stories Are the Bridge, Not Just the Data
“So I would say that the case studies are the bridge between here’s what our tech does and here’s how it will change your life. If you only provide the data, it’s kind of a lab report, I would say. So if you only provide quotes, it’s a testimonial. So you need to have more than that to have a case study. You need a story to tell.”
—Elena Yovcheva-Tileva, Elevate Your Brand With Authentic Case Studies That Resonate
Our sponsors keep the lights on.
Take a moment to check them out.
Since 2005, Automattic has built tools for the open web including WordPress.com, WooCommerce, and Jetpack that are used by millions of people to create, sell, and publish online. They believe in ownership, flexibility, and open source and we’re grateful for their support. Learn more at automattic.com.
InMotion Hosting brings over 25 years of experience, NVMe-powered speed, and 99.99% uptime to every plan they offer. When you need help, you get a real human, not a bot, and they’ll migrate your site for free. We’re happy to have them in our corner supporting the conversations we have here at Open Channels FM. Find your plan at inmotionhosting.com
Omnisend just dropped SMS pricing to $0.007, and their migration team moves your automations, templates and contacts in five days, free. That means you could be saving up to 35% in less than a week. We’re glad to have them supporting the show and the community we’re building around it. Use the code OpenChannels and get 30% off your first 3 months of any paid plan.
Enterprise Platforms: Focus on Longevity Over Constant Rebuild
“We’re not interested in selling the next big redeploy, the next big. Let’s rebuild something. We’re interested in helping them give you the best longevity on the platform that you choose. Whatever that is with your internal team or your agency, we are there to support the internal team and the agency.”
— Karim Marucchi, The Evergreen Platform
How to Approach a Rebrand That Resonates
“It’s really important to understand where you sit, where the brand sits within the ecosystem, within the other players in the ecosystem. How do you stand out? What is your unique value? How do you also show up when there are, you know, audiences that are very invested and have an opinion? How do you make sure that you recognize their position in, in playing a role of who you are? Because a brand is not what you make of it. It’s also what people say when you’re not in the room.”
—Jessica Malamud, An Inside Look at Building Consistent Brand Experience in the Digital Ecosystem
