On today’s BobWP Unplugged, host BobWP walks us through day five of the OpenChannel FM rebranding series. He gives us a look at Content Sparks, and each series designed to help creators make smarter digital content, from streamlining workflows and harnessing AI, to mastering storytelling and media strategy.
If you’re passionate about creating great content without burning out, Content Sparks will keep you informed and ignited.
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Takeaways
- Rebranding Series Ongoing: The podcast is currently in the middle of a rebranding series, with this being day five.
- Introduction of Content Sparks: “Content Sparks” is one of the new core shows on OpenChannel FM and focuses on creating engaging content without burnout.
- Focus Areas Covered: The show’s topics span a wide range, including video workflows, media strategies, storytelling, AI tools, and navigating website content.
- Real-Life, Practical Advice: The series aims to go beyond theory, tackling the real and sometimes messy process of content creation.
- Breakdown of the series:
- Upload Worthy (Christian Taylor): Looks at what makes content successful, both creatively and from an engagement standpoint.
- Publishing Flow (Derek Hanson): Offers workflow tips and project management insights to help streamline content creation.
- Media Playbook (Rae Morey & Adam Weeks): Explores how media works today, covering different formats and platforms.
- Crafting with AI (Robbie Adair & Robert Jacobi): Breaks down the reality of using AI in content creation while preserving authenticity.
- Built with Story (Emma Young & Adam Weeks): Focuses on content marketing, branding, and the power of storytelling for businesses.
- Audience: The podcast targets anyone involved in creating, managing, or simply interested in digital content.
Episode Transcript
BobWP:
Welcome to BobWP Unplugged and we are on day five of our rebranding series here at OpenChannel FM. Recently we started a show called Content Sparks and now it continues to be one of our five core shows. If you haven’t caught them yet, there’s still a couple that haven’t had their first show, but it’s where we talk about creating great content without burning out in the process.
From video workflows to media strategies, storytelling, AI tools, and navigating your site’s content, this show is for anyone who’s trying to make digital content work smarter. And we’re just not talking theory here. We’re getting into the messy real life stuff. Now, all of these were already part of Content Sparks or they’re just starting. Upload Worthy with Christian Taylor, YouTuber who digs into what makes content click, literally and creatively. Publishing Flow with Derek Hanson. He’ll help you streamline the madness with workflow tips, and as a project manager, he’ll be sharing lessons learned. Media Playbook Rae Morey and Adam Weeks explores how media works today across formats, platforms and just wrapping your brain around it.
Crafting with AI with our hosts Robbie Adair and Robert Jacobi will break down the hype and help you to use AI to keep creating great content and without losing your voice. And last but not least, Emma Young and Adam Weeks with Built with Story, where they talk about content marketing, branding and more specifically storytelling. Like how does your company tell its story and what other stories you can tell.
So if you’re making content, thinking about content, love content, all of the above, or you’re just wondering how people do it all, you’re in the right place. So join us tomorrow for day six of our rebranding series, and until then, take care.
