In a podcast episode host David Lockie asked Alex Moss this question.
With how much is SEO changing ’cause it’s a pretty mature practice now, and obviously like the cries of SEO is there have been ringing for, you know, almost as long as SEO’s been around, what sort of changes is Google making? You talked about schema. What’s that pace of change like now compared to how it has been over the last say, 20 years?
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Alex replied.
I would say it seems that since September, Google have woken up to updating a lot more stuff. from what I heard, Google was busy with other things internally that that was prioritized over supporting schema within search console and different elements of it. But I saw when things like the FAQ and the event snippets were removed from the SERPs, there’s been a lot of testing over time of what different elements should be output in the search results.
And at the same time, you’ve got their own AI integrations with their own SERP. So there’s been a lot of changes, not only, I would say more clarification and expansion into what they’ve already been telling us the entire 20 years. So 20 years ago they had the webmaster guidelines, it was quite basic, right? But now it’s a whole documentation area of the site. everything’s been done. Even things like EEAT with their ethos on experience authority, trust, and expertise.
