The team here at Do the Woo are excited to hear the news that James has been moved up to Core Product Manager for WooCommerce.

When James announced it on November 15th on X the community was just as excited as we were here at Do the Woo. Here are a few…

That’s great news @jamesckemp! All your hard work, engagement and knowledge is really going to help drive WC forward further in the future. ~Paul Halfpenny

Congrats, James! That’s brilliant news!! What you’ve done for the community over the last year as been brilliant and I can’t wait to see what you bring in your new role. ~Simon Harper

Wow, this is so exciting and sooo well deserved, James!!!! The biggest congratulations. I can’t wait to see your amazing work and to be able to work even closer together with you will be just awesome ~ Ellen Bauer

Congrats James! That’s awesome. Excited to see your fingerprints on the roadmap and what comes next for Woo. ~ James Giroux

WooCommerce thrives because it’s made by the community, for the community—and if those people include @jamesckemp, the future looks bright. ~ Rodolfo Melogli

Congratulations, James! Happy to see your approach leading to more opportunities. It’s great for you, but an even better sign for everyone else. ~ Ian Misner

Congrats @jamesckemp!! Keep the initiative for innovation!! We’re all rooting for you!! ~Christos Paloukas

Plus many more congratulations were posted.

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For me personally, I have known James since he founded IconicWP in 20212. Over the years he has brought incredible products to the Woo ecosystem and been a leading voice in the community.

Before he became host, James was a guest on this podcast six times, with the first one being episode #19 on May 30th, 2019.

And most recently he joined our hosting team here to bring us insights deeper into behind the scenes at WooCommerce.

James announcement

To give you an idea of what James will be doing, here is the post he shared on X.


I’m excited to say that as of today, my responsibilities at

@WooCommerce are evolving. I have been asked to take the role of Core Product Manager!

Previously, I’ve led specific areas of core, like order management, but now I will help shape the overall vision of WooCommerce.

I’ll work alongside all of our teams to ensure we’re heading towards a shared vision of what WooCommerce should be, for builders and merchants alike.

I’ll be driving the “more in core” initiative, to make sure our base plugin has all the essentials you’d expect from a modern ecommerce platform.

I’ll be exploring what tools we can provide for builders to make their experience more efficient when creating a store.

I’ll also be focusing heavily on our mobile app and how we can best utilise that for merchants and shop managers.

But right now, I want to connect with you. I’m looking forward to chatting with builders and merchants, to see what we can do to make WooCommerce work better for you.


Well, again a big congrats to James and make sure you catch his episode monthly here at Do the Woo.