A Post Mortem Marketing Analysis of Black Friday aka Stuff You Should Do

Adam:
Hello, Miss Emma.

Emma:
Hello, Sir. Adam.

Adam:
Oh my goodness. This is Do the Woo, Woo BizChat. We are so glad that you are joining us. We hope that you find a nice cup of cocoa and join us for some biz chats about Woo.

Emma:
Yes. What exactly are we talking about today, Adam? About Woo.

Adam:
See the problem? Hold on. There’s The problem is that this is an audio only podcast and I feel like there’s something missing here. Emma, can you explain what’s missing? Well,

Emma:
Because we have faces for radio, we decided to spice up our recording that nobody will see except for I kind of halfway failed. But Adam is in a, it seems like a full on Grinch onesie. It’s the whole thing, isn’t it? Oh yeah. And he’s doing the Grinch next.

Adam:
It’s totally the whole thing. Yes. Alright, well let’s get in for the people because the preamble to do this episode is really, really important. Alright, so yeah, what are we talking about today, Ms. Emma?

Emma:
Yeah, I think we are going to follow up our last podcast but then kind of try to answer some more questions for you. So I guess we had, the best way to sum it up is a post-mortem of our kind of mortem of our marketing analysis.

Adam::
So here we go. Post-mortem marketing analysis. We’d experienced Black Friday, the blackest of Fridays and it’s been really interesting. Have you been watching the Twitters and the exes and the different discussions about how people did on Black Friday, cyber Monday? Did you catch up on any of that news?

Emma:
I did see a few of them kind of more paying attention to where more of Hostingers niche of course, but there are a lot of similarities. Actually this was a very interesting Black Friday and Cyber Monday cyber week and for a lot of companies and I think we all kind of followed very similar trends.

Adam:
Trends, yeah, I think so. Alright, so let’s set some context for what we’re going to do on this episode. It’s really important that after you do something big post mortem after death, if you Google image that don’t, but in a business environment, it’s an important process to go through after you put a big effort into something to evaluate what it was, did it go well? Was it poorly received? Was there something we should change? And then writing that down, we’re going to try to give you guys some links, some tools, but many of you just did Black Friday and before that goes too far in the recesses of your memory so that you’re not, depending on your memory, we encourage you do a postmortem. There are a ton of templates out there on how to do this. We’re going to kind of take you through some basic ways to think about a postmortem and then some of our observations of people in WordPress and how it went for them. So yeah, let’s jump right into it and talk about postmortem. So yeah, what were some of your observations, general trends, what are you thinking about?

Emma:
Yeah, I think in general, just before we jump straight into that is it’s not always necessarily focusing on dwelling on what didn’t work and what went wrong, but also just reviewing and understanding why that happened. And I think there are some very good ones that I’ve been reading, but just from a personal note from, I guess my overall consensus is that it didn’t follow this Black Friday and Cyber Monday and Week didn’t follow the same predictions that the last few have done. I’m not sure if this is the first one full on after Covid where we were just like, I dunno if there was just different, I don’t know if I can say that actually because I don’t know. But yeah, it seemed like quite a few things, especially in the tech world.

Black Friday day was not as successful as all the other days and usually that’s the big hitter. That’s the one where you’re like, okay, that’s going to be the big day, where’re going to break all the records, we’re going to have all of our big success. But it was actually everything except for that day. It was like the days or even the weeks, depending on when you started your campaigns for it leading up to it. And then it was almost like everybody was waiting for some last minute sales or something like that. And so Black Friday deals were good, they were successful, but they didn’t blow out any numbers in any, I didn’t see any of those posts from other companies or on Twitter and being like, yeah, world record for us for this week and for this day it was like that came on Tuesday after Cyber Monday happened or something like that. So it was very interesting to see. What are some of the stuff that you found?

Adam:
It’s been fascinating to follow people, Katie Keith, which the show knows well, Barn2 Plugins. She had a nice breakdown. I really appreciate it. I really appreciate when people do business in public because for so many of us we’re just trying to figure out how all this works. Did you catch her on the Twitters on the X? What are we calling it these days?

Emma (06:27):
I did, yeah.

Adam:
Yeah. Any takeaways from her? Because she’s Barn2 Plugins there, a successful Barn2 plugins and I really thought that her analysis was helpful. Anything stand out for you in that? Maybe we can make sure people get to her Twitter, but yeah, anything that helped you understand what she was going through?

Emma:
To be honest, the way that she explains everything is just so exactly what you’re saying. So real and so like, hey, it happens to all of us. Let me give you some numbers. Let me give you some of my internal monologues so that you know how I came across this. But similar with what I was seeing with other people is for her as well. Black Friday did a lot worse than it was expected. We did good, everybody did good, but it was, I don’t know, were our goals too high or we were projecting too much, but it seemed to come just on a different day, but different days for everybody. So I’m not sure I would have to dive further in or see exactly what they were doing, but it was also weirdly perfect because I also, we also did slightly of an email mistake, so it’s kind of, I don’t know, trend two people, is that a trend? But yeah, just I think hers is a very good example and maybe we can link to it or something so people can see how she went through it because there was no template. It was just like, Hey, here’s what I did, here’s what I was hoping for and here’s what I think moving forward. And she put a lot of percentages, a lot of numbers, and then just spoke to you like a human being, which I think is helpful. Yes, helpful. Yeah,

Adam:
Very helpful. Yeah. Another one she saw an increase, a couple of takeaways was that Black Friday wasn’t the biggest date part because she felt that some of the email syncing was off. So that’s a big thing. She as many others, and I’m going to pose this question to you, did not see mostly she saw organic traffic, she put a couple of dozen of the Black Friday deal sites. That’s not where their sales came from. What are your thoughts on all of these lists? There’s at least a couple dozen out there that here’s our list of Black Friday. Actually, I helped the WP world and we did a list of lists. We actually listed all of the places where the Black Friday lists were at, but people weren’t because people use the UTMs, the urchin, what is that called? Urchin tracking metrics at UTM. Am I saying that right? They would use the TMS to be able to see where their traffic came from, but by and large, they weren’t coming from those Black Friday lists. As we get into this postmortem of dissecting things down specifically, what are your thoughts on that, those lists?

Emma:
Yeah, actually we had a very similar, I guess response to our, because we have one as well with some of our partners and just we had a list as well, and compared to last year, it didn’t do as well as it has in previous years. It will be curious to look into, see when you’re doing your data analysis or when you’re trying to evaluate your processes and where you were putting the big hitters on your campaign, what was working for your type of target audience and who maybe it would’ve been better to put more money in PBC ad. I saw that those were successful for Katie as well, but maybe that’s where we need to start looking, depending on your target audience moving forward. So yeah, I think this is a really good thing to practice bringing everything after these campaigns and looking at your data altogether, having some type of evaluation to look at your strategies and your tactics, and then taking all of that and gathering it into some nice feedback. Now I feel like we should make a screenshot or something like that of Katie’s Twitter feed because we just keep using it as a good example. Then having some type of review and overall, what are we going to do moving forward with that?

Adam:
Well, another example was from Post Status. Corey and Cory, they have been building an app in public, so I recommend, if you’re kind of curious about building a plugin, go watch their series. They build a plugin for WordPress and they’ve recorded it all. It’s all on different, and their first season was building the app. Season two is after you’ve built it, what comes next? So season two, episode two was their postmortem on Black Friday. And I’ll go over a couple of observations that I had, I’ll synthesize, but go follow them, go watch what they did. But they saw some sales and that was helpful for Black Friday. So things, but they also just launched, they also did not see the bump from the Black Friday lists, but as they were thinking that through, it’s paying attention to your own buying pattern. How did you purchase stuff on Black Friday?

And Corey and Cory, Corey Maass said, what I would do is I bought stuff on Black Friday, I bought plugins for my clients, for my own stuff, but I didn’t typically go to a list and then click on the list. I might look at the list, go through some of those things, and then I’d close it and later on I would go and say, now I’m going to sit down, purchase this stuff. Oh, I remember. So-and-so has this thing, maybe it’s Barn2 plugins, they have that sale and he would go back later and that means that those companies were getting those organic searches because you just Google, oh yeah, they’re having a sale. Let me just go to their website. I found, do you click on those lists for any type of thing?

Emma:
Laughing because I’m like, I have that song in my head that’s like, don’t be suspicious, don’t be suspicious. Because I don’t know if it has to do with us being in marketing or me being an SEO that I am so suspicious of those lists, even though I make them. And I’m like, no, trust me. But I don’t know how, who’s going to trust just Emma Young? But I do the same thing. I don’t actually know if I’ve ever clicked on a list like that since working in SEO and marketing because, but another thing is I do that with flights as well. I’m not going to trust you Skyscanner, I’m going to go look on the actual website. But that being said, it is in my mind and I will actually be contributing to organic traffic because I will click, I just open up a new tab and look at it that way and see if the deal is legit, if it’s less or more. But I’ll keep both of them open and just do a kind of a comparison. But it does stick in my mind. So I think it does help more with the long-term if I really do actually want to buy that, or am I scrolling

Adam:
Right? I think the takeaway is not to abandon the lists. I think being on those lists are important, but my takeaway, and this is part of our postmortem, is what conclusions can you take is I have this data that said the Black Friday lists weren’t helpful from a sales perspective. That’s why you have to more critically analyze the data and use a little bit of detective work to say, okay, well where did this data come from? And with several of my clients where we’re helping people get exposure for Black Friday, they had a similar thing where, yep, stuff wasn’t coming from the lists. Most of it was organic when you think about it or you just thinking of that name. Well, no, they had to think of some reason to search organic. What we can deduce is that those lists, they were getting traffic. People went to visit those lists because the people who own those lists can say, Hey, we got a ton of traffic to these lists. And what’s happening in my opinion, is that it is helpful for that brand recognition to stir in your memory, oh, I do need to go get that thing. I’m not clicking on it right now. Maybe right now is not when I’m ready to buy, but I might need to think about it and it’s going to be in a day. And I would say that that’s my takeaway from the lists not getting clicks, but organic still being successful.

Emma:
And I feel like, obviously I love organic traffic. That to me is more successful and I’m backing you up on that brand recognition and trust in the long term because if you just click on the list and immediately buy something, maybe it’s a one-time customer, but if it’s somebody that’s like, oh, I actually remember this name and I come back to it, maybe it’s the next day. Maybe it’s like two months from now when you’re like, oh, what was that again? And they start searching for it. So yes. So we have this postmortem in marketing. We’ve talked about some of our key components, what you should do a little bit about why it’s important. Maybe we can dive into that. But also what do you do with all of this information? So now we’ve said this word a hundred times, maybe not maybe four times. And yeah, why should anybody care about this postmortem?

Adam:
Alright, so let’s break it down again. We talked about a big event. You did a post your postmortem and which means after the mortem after death in marketing, it’s this idea that we want to learn from what has happened and we’re going to write this down. There are templates that you can use to go through this process. What we have been sharing is that there are companies who are doing this in public and we’re very thankful for them that are sharing their data. We had one company that said that they were 19% up year over year. We had another company said they’re absolutely flat. And so it does range. And now what we’re talking about is these, what do we do with that? So one is kind of this data analysis. So analyze your data. The next part is your evaluation assessment of those goals where we realistic, we want a 10 x and we’re going to sell a bajillion copies. Like, okay, well that didn’t happen, that wasn’t realistic. When we don’t hit our goals, we can have this reaction of we’re bad,

Emma:
We’re so special.

Adam:
But I think it’s important to, if you’re in business, to wear a bit of a thick skin and that, yeah, it, it’s like, okay, that’s information. Now what do I do? Alright, so we’ve got our evaluation, we’re gathering feedback in our next, and then we’re doing a financial review. Where did we spend our money? And financial review also is your time and energy because you, you’re paying for that and then creating that action plan. Alright, so let’s talk about action plans. What other things were people doing for Black Friday? If we take these different companies who were putting out their Black Friday deals, what ways were they actually doing? So when were the lists? What else did people do?

Emma:
Yeah, I guess obviously ads. So I think YouTube ads were some PPC ads were on fire and I don’t understand the algorithm and how it works or what’s listening to me, but I was getting some interesting ads, but I think it’s clear to see who was putting the money in there and for what keywords. Definitely reaching out to your email lists. I got some of those. I actually don’t remember seeing many prints like billboards. Well maybe just because I don’t have many of those around. But even on social media, there was quite a few ads. I don’t know. YouTube for some reason is sticking in my head because I don’t think I actually spent that much time on it. But every single thing was Black Friday related.

Adam:
Yeah. What did you guys do for YouTube? Or what was your strategy? Yeah,

Emma:
We had obviously our web hosting, but we had different segments. If you wanted more of a shared hosting or a WordPress hosting, if you want to sell for your e-commerce or your Woo site, all of that was there and it was successful.

Adam:
Let’s talk a little bit about the earned media versus paid media because you guys also I saw hosting or hop up on some of the, let me just back up a little bit. You’ve got these Black Friday lists, which is a mix of organic where you just list it and the site puts it there. You can also pay to get preferred positioning on those lists. You also have these Black Friday videos where our favorite YouTube influencers in WordPress will put together their deal list and those are typically paid. And I saw a hosting her pop up on some of that. I had my clients, there was three main videos, three main influencers that we were putting our stuff on, and those were all paid. It’s hard to know how successful those are, right? Because you get views. But did those turn into clicks or was it again, more of just part of the general marketing of that? Yeah. Did you see much of your, I guess how do you think about some of the earned versus the paid, the stuff you create yourself or where you have someone else do it for you?

Emma:
Yeah, I do think that those are two very different areas. Obviously the organic traffic is more of a slower type of and much smaller payout. But yeah, we do, we work with a lot of influencers, some affiliates and partners, and not all of them we ask to do this, but the ones that make sense and they do return well, but we are also very strategic and picky with who we want to represent hosting. And so I think that’s something that everybody should be, don’t just give it to everybody because if the quality doesn’t match the quality of your product, then you probably don’t want that person to represent your product. So you should be suspicious. And I’m going to see how many times I can say that word today of that. But for us, and I’m guessing for you as well, that data that we got back and the return was good,

Adam:
We’re getting those eyeballs. And I think the thing I’m wanting people to take away from this is that your email strategy, your list strategy, your YouTube strategy, all of those marketing things, and you get the data back. We had a client they paid on Facebook and they got good clicks back from Facebook. And it’s hard to know. Yes, you want to make sure that you’re spending your money correctly, be careful with making assumptions as to, well that didn’t work. Like well, it may not have actually gotten you that sale, but you are building your brand. And I am a big encourager of creating your own content that earned media so that you become part of that conversation and building your community and all that. I think that you guys do that really well with hosting your academy. I love the work that you guys are doing. It’s helpful, useful stuff.

Emma:
And well, I’m going to segue this maybe into what to do with all of this information that you get from your postmortem. So what is kind of the next steps? How do you implement all of these insights that you’ve gained from writing up this marketing postmortem and how do you implement it into your next campaign? I think that’s a very crucial step in this continuous cycle of improvement. So I’m sure you have some good ideas on how our listeners can do it more effectively, but what would you be your number one thing of, I guess it doesn’t really have to go in order. These can just be in any order, some tips on how to implement the insights that you’ve gained into your next campaign.

Adam:
So I think it first starts with being intentional, your intentionality. And if you simply put in the old Google postmortem template, there are a ton of them there that will walk you through it. So I think my most important takeaway is to do it and to think about it. So often we’re exhausted after a big campaign. We did something. Okay, but now before the new year, take the time. So this is me saying it over and over again. I was a teacher and I would tell my students if I repeat myself, it’s because it’s important and it’s going to be on the test

Emma:
Now you were going to say that because I’ve heard it so many times.

Adam:
So if I repeat myself, it’s important because it’s going to be on a test.

Emma:
Suspicious. No, I’m just kidding.

Adam:
Google postmortem template. Go through that process with your team is the number one thing. Then evaluate what you did as logically as possible and try to understand why the things happened and okay, well we only did, how come our email campaign didn’t work? We didn’t have any clicks from that. Well go look at your email campaign and this is the other piece of advice and then I’ll throw it back to you for your piece of advice. So I did two, I did go do it. And second was we try and think of it from the perspective of your audience, from the people who are buying it. And that is difficult to do because it’s really hard to remember what it was like to not know something. And as the business owner or the marketing that you’re in charge of this, of course they know where to click, of course they know our value proposition. Of course they understand the problem, what we do to fix the problem and how that problem, how it will feel once that problem is solved. Of course they understand it. No, they don’t. They don’t. Do not assume, because you know what, miss Emma, when people assume you know what that is,

Emma:
Assumptions.

Adam:
What happens when you assume

Emma:
Tell me, alright,

Adam:
Ass out of you and me. You assume don’t do that.

Emma:
Oh, I’ve never heard that. What? No, wait, say it again. I wasn’t paying enough

Adam:
Attention. Don’t assume because when you assume you make ass out of you and me. That’s how you spell assume.

Emma (28:33):
And he said it twice guys. So it’s really important. It’s important.

Adam:
It’ll be on the test. Yes. Alright. So yeah, don’t assume, do your very best to put yourself to empathize with the people you are advertising marketing to, but don’t assume that they know all the things. Dumb it down. Alright, what takeaways do you have?

Emma:
Yeah, I actually think I really like the customer-centric approach. I feel like everybody should just do that, but it’s not common sense, but it is common sense. But yeah, put them in the center of your strategy and understand their needs, their preferences, their pain points, where they’re coming from. Because to you and me going through some onboarding, through some product that you’re learning, it’s hard to take a step back and look at it with fresh eyes. So I will just back you up about that. Yeah, I mean I think there’s a lot of stuff that you can do inside the just do it. I be able have, try to elaborate on things that you can do and yeah, I don’t know. I feel like you could start with, maybe it’s not start with, but you could look at what objectives you’ve learned, like sense setting clearer ones for the future.

So whatever insights you’re getting from your postmortem, try to be more specific or more measurable with your goals and figuring out why and where you need to adjust accordingly. And I think that kind of goes into remembering your target audience and refining that customer-centric approach. If the data showed that maybe certain segments of your audience responded more positively than others, maybe tailor your campaign the next one to focus more on those ones or different channels. And yeah, I think you can optimize a lot of different types of strategies like you were saying, content, SEO, YouTube, whatever it is that you’re working on, whatever your content and how it’s resonating with your audience, create more of what’s working and less of what’s not, and listen to their feedback and whatever they’re saying, ask them for it more. Maybe you can make even more implementations into it. I don’t know, I’m just like, I’m like, what am I forgetting?

Adam:
So another part of this is making sure that we remember our own biases, that what we feel like, oh, I feel this is working. And that’s again, one of the things that’s been helpful for different people to do these analyses in public is that, hey, make one thing. It’s kind of a fun thing to do is before you look at your data, here’s another suggestion. Before you look at your data, guess what your data will look like. Kind of like, oh, my hypothesis is that this is where our traffic came from, this is where our sales came from. And then do the facts, bear those out. And then trying to understand back into where that information came from.

Emma:
That sounds like fun. It could be either a very happy reaction or a very sad reaction. Well,

Adam:
Because we have our baby campaign like, oh, this was brilliant. I’m so smart and everyone’s going to love what I do. As marketers, we fall in love with the thing we create, but at the end of the day, people don’t care.

For the most part, they just don’t care. And really what comes down to is repetition over time. This is important building, growing our influence so that people like us do things like this is a thing that I say often when I’m trying to explain to our clients how they want to think about their brand is that people like us we’re successful business people. Successful people do things like this. Buy my plugin, buy my WordPress, my product. And this applies to all industries, but it’s that people like us do things like this. Is that again, repeating it because it’s important that will help you understand the motivations behind why someone buys something. Being good and existing isn’t enough. Again, being good and existing isn’t enough. You’ve got to help people understand that, hey, when I buy this, it’s going to solve that problem. These people understand my problem and this will fix it. I pay some money and now all my troubles will be forgotten and everything’s going to be better.

Emma:
If you had to somehow sum up everything that we’ve said for the last 35 minutes and 50 seconds, there’s timer, my favorite, what would be the best practices and possibly their benefit to the people listening on why they should actually do this. It’s still fresh. They could still do postmortem on Black Friday and everybody,

Adam:
Yep, do your postmortem. That’s the main takeaway is just do it marketing at work right there with good old Nike, just do it. That was such an old campaign, but because it was repeated so often and we loved it, it has stuck. So that’s an example of this stuff works. So to wrap up the postmortem exercise, it really boils down to being intentional about your business. It’s not enough to make a product and then say, Hey, it’s for sale, it’s you. And my encouragement is that to bring a team around you to get other people’s input, learn from others. I love this community. It’s what we’re doing here is that you can learn from others. And I would say that if you have a question about this, send me an email, send Emma an email, message us on the socials, find us on the LinkedIns or the ex Twitter and we’re happy to help.

Or we can steer you towards someone who is able to help. So breaking this down is do the post-mortem, have your team around you, analyze what happened and ask other people’s advice like, Hey, is this what you saw? Am I crazy? And then take that and then write it down in the template that you Googled or we’ll try to share in some notes. And then when it comes time for you to do this again before you do your next campaign, especially your next Black Friday campaign, take that template out several months before. So this would mean that Black Friday into November, I would really encourage you once September hits end of August, that’s when you want to be planning your Black Friday. And that’s my final takeaway of this is then implemented

Emma:
For sure. And I would also recommend not only reaching out to us, but the posts that you see, if you see any of the companies posting this on whatever social media, you can just use that.

Adam:
They’re looking for engagement. And I want to encourage you that your question, there are no bad questions, is total crock. That’s not true. There are terrible questions, so don’t ask bad questions, but take a minute, be authentic. And when they post something, what is your reaction and what do you want to know more about? Ask that. And that’s an engaging conversation, which I guarantee you they will all love to have.

Emma:
Yeah, I agree. And I still think that a couple other best practices would be use your data. You collect it regularly for a reason. If you don’t know how to read it, ask somebody for help. If you dunno how to make a decision or analyze it, ask somebody for help. There’s probably somebody at your company, if you’re a one man or one woman show, go to Reddit. One of my favorite things actually to do on Reddit or Stack Overflow is to post something incorrectly and be super confident about it, because nobody wants to help me sometimes when I ask a genuine question, but they love to prove me wrong. So if you’re not getting answers, maybe try that tactic. But yeah, use the data, especially if you’re like, yeah, say it wrong, be suspicious and get your answers quicker. But using these different metrics, I don’t even know, it benefits so much. You can increase the effectiveness of so much of your strategies and almost reduce that guesswork that you were kind of saying. How can you make your hypothesis actually happen and be more aggressive about it in the future? And I do want to just one more time, bring up the customer-centric approach. Think about your clients, think about who you’re targeting because it’s so important at the end of the day to understand their needs over and how they would actually go through it. Being seeing it for the first time,

Adam:
Right? Evaluate your own buying patterns that when you buy stuff and it’s about you, it’s not about that car company, it’s not about that burger. Whatever it is that you’re being marketed, it’s about the customer. So customer centric, the hero’s that you as the person who are selling something, you’re the guide. It’s like, look at me, we can solve all your problems. I was like, look at me. We’re going to walk together through this and on the other end, you will be more successful than you are today. Alright, so let’s wrap this up. Let’s get the people onto the rest of their day. And we’re so excited that you guys joined us for the Woo Biz chat. Hopefully you got something useful from it. If you take away this one thing is do a postmortem. Google the template, grab the template, pay attention to what other people did as far as their campaigns go, and then pay attention to what you did. We could have had this be like a 32nd podcast episode. If you just take that that away

Emma:
And be suspicious in a proactive way, be position of your findings.

Adam:
We’re two episodes and I’m really looking forward to what we do in the new year as People plan. We’re going to be helping people this next year, plan for their business calendars. We’re going to be talking about email marketing, social media. We’ve got a whole bunch of really cool podcast episode ideas planned, but if you have an idea, if you have something that you want us to talk about, send us a message. We’re always open to that. And we will be having guests on. We’ve done these first two episodes without guests. We’re going to be inviting some guests on because we’re looking for people that are smarter than us in these things because learn from others is how you grow in business. Before, as we wrap up, Ms. Emma, how can people find you if they want to ask you some questions?

Emma:
If you want to reply LinkedIn for sure, because Twitter X, if you go to my profile at all, you will just see that I suck at it and I pretty much just say that I am at Word Camps, so if there’s no WordCamp around, please contact me on LinkedIn. It’s just Emma Young. Hopefully I pop up somewhere around the front. I know that’s a very generic name. Yeah. And for you, sir Adam,

Adam:
I finally put a background photo on my ex, Michelle Ette. I did this last week. I was her speaker for her meetup and it was a great time. We did a whole bunch of marketing talk and she’s like, Hey, I’m getting ready to put your profile on our meetup and you don’t even have a background photo on Twitter. So I did that. But similar to Emma, I’m more active on LinkedIn. I do a lot of lurking. I pay attention to what’s there. I don’t post a ton, but I am trying to be better at that. But yeah, find me there. Find me in post status Slack, and we wish you guys all the best as you enjoy Christmas and Happy New Year.

Emma:
Yeah, I’m sorry, I’m going to not end there, but tag us in your postmortem posts if you do it. It would be really cool to see some of your guys’ postmortem and maybe we can write something suspicious there. And now I feel bad because you had a very nice tone to your Happy New Year, and I just ruined the

Adam::
Goodbye. Happy do it again because if you do it more than once, it means it’s important. Happy New Year. Okay.

Emma:
Goodbye. All right. Okay, bye.