In a recent episode David Lockie had the chance to talk about a lot of WordPress with Noel Tock plus catch up on what he is doing. This is the final thought coming from Noel, and I would recommend checking out the entire conversation: Learn WordPress Product Marketing Deeply with Noel Tock.
On Noel’s Mind
I’d say what I talked about now is probably the thing that bugs me the most or lives rent free in my mind is that amazing effort and energy that everyone puts into WordPress, but then is trying to fit through a pipe that’s way too small in terms of product marketing is never really displayed in its full glory to the rest of the market in a very specialized way.
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And it’s a struggle to you start thinking, are you delusional because you’re talking to an enterprise client when they say WordPress doesn’t do this, doesn’t do that. And you’re sitting there thinking, am I just like a WordPress advocate or do I actually know what I’m talking about?
So I think in many ways, when Matt, years ago, 2015, what was it 2015 when he said learn JavaScript deeply, I think now it’s learn marketing deeply. That’s what I think should be WordPress’s mission for the next two years because we are in a time when we’ve gone boom bust and we have an opportunity to seize right now as companies are looking at down rounds and they’re laying off staff.
One of the first places they cut is R&D and innovation, and we have an opportunity to catch up on that ground. Not that we have to necessarily build a lot of stuff at all. I don’t even think we have to build that stuff, but I think we have to just do a much better job of product marketing at three, four or five levels of niches. And to me, it doesn’t mean that those couple niches define what WordPress is. There are just merely abstractions and narratives that sit on top of the WordPress we know today. It’s not trying to change what WordPress is.
