Inside CloudFest Booths Buzz and Brand Lessons

Adam Weeks:
Hey, Christian, it is so fun to run into you at this crazy event. What are we doing right now? Like, what’s happening?

Christian Taylor:
So we’re currently at CloudFest in the main expo hall. We’re on the automatic balcony overlooking all the booths. And it is just an incredible display. There’s massive signage everywhere and trusses. Yeah, it’s just on a whole new level from some events that I’ve been to.

Adam Weeks:
This is incredible. In the far distance, what is that thing that I’m seeing, like, way over there?

Christian Taylor:
Like, there’s a Guido’s Globe. I don’t even know if I’m saying their company name right, but, yeah, Webdos maybe. But it’s a globe hanging from the.

Adam Weeks:
Ceiling over their booth and. But do you know what the thing to the left of it is?

Christian Taylor:
What is that? Like, some kind of.

Adam Weeks:
It’s a scaffolding, but people have been climbing. Like, they’re like. They’re clipped in and they’re, like, going over like an obstacle course.

Christian Taylor:
Wow. Okay, so I saw that earlier, and I thought maybe they were taking the booth down.

Adam Weeks:
No, no. Like, I didn’t realize that’s a thing. So last year, you actually had virtual reality goggles. This is kind of the version of that. This year, this place is a theme park. It’s all about fun and doing crazy stuff.

Christian Taylor:
That’s incredible.

Adam Weeks:
All right, so one of the things, Christian, I really appreciate about you is you have an eye, and you have a way of visually and auditory communicating with your audience, and that’s kind of what these booths are trying to do. So I’ve got an idea. You want to try something with me?

Christian Taylor:
I would love to.

Adam Weeks:
All right, so what I’d like to do is I think it’d be kind of fun to help the do the Woo audience. We’re Going to walk around. There’s no way we’re going to get to all of these. But I kind of like the idea of, let’s go to some of these booths and maybe assess. Like, hey, how good of a job did they do engaging us, getting us to, like, figure out what they’re doing? There are. There are different ways that you can market to people, and I thought this might be helpful for those who go to these conferences. What is a good way to catch the eye of the people at the conference? You want to try it?

Christian Taylor:
Let’s do it.

Adam Weeks:
All right. Let’s give it a shot. All right, Christian, we’re down here now on the lower level, and we’re walking through the doors. And tell me, like, what are you seeing as we first walk into the convention hall?

Christian Taylor:
Yeah. So there’s some massive booths straight ahead.

Adam Weeks:
Okay.

Christian Taylor:
Those are immediately eye catching, and they have an advantage due to their size. There’s much smaller booths on the outskirts, the exterior walls, and those ones, I think are going to be more difficult to draw attention.

Adam Weeks:
Got it. Because this booth, like, the sun is currently, like, inside because the bright, bright lights. One thing I like about this is this is the Web Pros booth. The Web Pros booth I was talking about this earlier is that we typically read from left to right, and I think they do a good job of having their name on the left, and then as you go to the right, you’re sort of learning about what they’re doing. Is there anything that stands out to you about their messaging?

Christian Taylor:
Yeah, it’s all about enablement. It’s simple, it’s clear. It says, enter the web enablement ecosystem. Enabling partners, enabling growth, enabling innovation. So I think they’ve done a good job explaining what they’re trying to do here.

Adam Weeks:
It’s good.

Christian Taylor:
Potentially they could feature a product because Web Pros has a lot of products. Yeah, they’ve got. I can’t tell if that’s six or eight logos from my vantage point, but, yeah, we can. That’s eight logos. Yeah. So they’re definitely leaning heavily on brand awareness. People already knowing what Web Pros is and what their products are. But I’m not sure that there’s a better way to do it with a brand this size.

Adam Weeks:
Yeah, it’s a big one, but. But, yeah, starting out pretty strong. The one thing that I always love to see in a booth, no matter what, is some type of social. These people are doing things that match, and I would love to see maybe a little bit more of that. But, yeah, all in all, Great booth. Let’s keep going. Okay. Oh, so we’ve got another big booth here. What’s this booth?

Christian Taylor:
This is intel and similar to Web Pros. It has the lighting above, and that’s definitely a big advantage here. Yeah, it just makes the booth pop. It is kind of like you’re standing in the sun.

Adam Weeks:
Yeah. Now, one thing I like about this booth is the Web Pros booth. I didn’t actually feel like I needed to come into the booth so much, but, like, I’m gonna walk into this booth because. What is this thing right here?

Christian Taylor:
Yeah, some kind of chip.

Adam Weeks:
These are like the wafer, like those giant wafers that intel makes. And that’s kind of just an eye catching way to, like, get me, like, oh, what is this magical disc in front of us?

Christian Taylor:
Yeah. And this is subtle, but I think the floor also makes a difference. It feels homey. It’s like a vinyl fake wood type pattern. Whereas the Web Pros booth was. I don’t know if it was white or more sterile.

Adam Weeks:
Yeah, yeah.

Christian Taylor:
It feels inviting. You want to step into the booth here?

Adam Weeks:
Very, very cool. Well, let’s. Let’s. How about we do a couple of the smaller booths real quick? That way, like, not all the big guys. They don’t need all attention. We are walking by. All right, let’s start. Start here. I would love for you to pronounce the name of this booth.

Christian Taylor:
Oh, no. Well, it’s in German.

Adam Weeks:
Okay, so we’re not the audience, to be fair.

Christian Taylor:
Yeah. Fall Balls Kong.

Adam Weeks:
Sure.

Christian Taylor:
Do you know the pronunciation?

Adam Weeks:
No idea. That’s why I asked you. Okay, so we’re at a booth. There’s nothing wrong, but I do feel that they could have more visuals, that the color might strike us a little bit more in engagement. Hi. So we’re just going around and we’re looking at some of the booths and just recording right now for an audience to kind of like assess the visual appeal of a booth and why someone would stop. One of the things I like about you guys is your location is probably one of, like, is a really good location. Everybody has to either walk by or walk through.

Guest:
Yeah, yeah.

Guest:
We were located where lots of people come around.

Adam Weeks:
Okay. And you have snacks. Okay, I’m going to get some snacks. All right. What are these snacks?

Christian Taylor:
We got some nuts, raisins.

Adam Weeks:
Healthy snacks. Yeah, yeah.

Christian Taylor:
Looks incredible.

Adam Weeks:
Very, very cool. All right, so that booth, I would say, didn’t start off the best, but ranked higher in my book. Because of the snacks.

Christian Taylor:
Yes. And good snacks that I actually want. Not candy.

Adam Weeks:
I Will eat these snacks. All right, here’s one that’s interesting. They’ve got a really engaging, like, cartoon video.

Christian Taylor:
The video is engaging, but I think all the bullet points are overwhelming. Under. So we have the Vision logo.

Adam Weeks:
Yeah.

Christian Taylor:
I don’t know if Vision. Okay, yeah. So clearly that’s the logo. Eliminate your print servers. Even those two fonts being different is kind of throwing me off.

Adam Weeks:
I don’t love it.

Christian Taylor:
And then a lot of bullet points. It’s kind of information overload.

Adam Weeks:
I really. Yeah, I think that the video is good. One of the problems with the video is that if I happen to walk by, while it’s not a real engaging part. So what we’re looking at now is there’s a video of kind of a comic, and it’s talking about data centers. And that video is pretty engaging. How would you describe.

Christian Taylor:
Yeah, I mean, it’s telling the story of the problem that the booth is solving, and I think it communicates it very well. You know, when I look at some of the bullet points, I don’t quite get, but looking at the video, it makes sense.

Adam Weeks:
If you can get me to stop and watch the video, that’s a win. Okay.

Guest:
But this video is, I would say, eight years old.

Adam Weeks:
Okay.

Christian Taylor:
Wow.

Guest:
We did. And we used it since then. We have even rebranded to change the video here. But the story is still the same.

Adam Weeks:
The story is still the same.

Guest:
In one show, we even had a guest, our booth crew with this orange shirt. And we call it the Special Man.

Adam Weeks:
Okay.

Guest:
This is this logo. That’s bash a girl. And Bachelor man is on the other side. So we are smashing.

Adam Weeks:
Smashing. Okay.

Guest:
So we walked away from the comic theme, but we still use it here.

Adam Weeks:
Still use it.

Guest:
So we had our website in that theme.

Adam Weeks:
So the whole. You. Your whole theme was comic, and it was working. But then you’ve moved away from it.

Guest:
We moved away from it. We even had our diagrams showing kind of comic style, printer icons and computer icons.

Christian Taylor:
Okay.

Guest:
But we moved away from that.

Christian Taylor:
I’m not sure why.

Adam Weeks:
All right, well, market, team change. I encourage you to go back to it. I think the reason why we went back or went away from the Becherman.

Guest:
Video is in the meantime, the feature.

Adam Weeks:
Set has increased so much that this. This is still a nice teaser. And it will stop people and they walk by and they want to know more. But we can do much more than just doing print management. So that has a name, and it’s called Feedback Feature Creep. And every engineer wrestles with Feature Creep because you can do more. And so someone wants something else, and so you add more to it. But in the process of doing that, you tend to lose your, like, what makes you special? But you do have. You still have. Eliminate your print servers. And that’s still the messaging that’s in that video. Exactly. So even though you can do more, I think people are still going to stop, because that’s their pain point. They’ll learn more as they get to know your brand and get excited about your brand, but they’re not going to read everything here because at this point when they’re being introduced, they don’t care. Exactly. So the single spot of contact is really. And then we go into detail. Nothing else matters until they care about that. If you’re going to spend all the money to come to a conference like this.

Christian Taylor:
Yeah.

Adam Weeks:
How do you increase your ROI? How do you get the right people to stop? And there’s psychology behind. People read from left to right. People start at the top and go down. What are the colors doing? And then the thing that I see people not doing real well. You start with it. But what’s the problem? What do you do to solve the problem? And how does it feel once the problem is solved? And the comic book actually does a fairly good job of that? I can’t stand these printers. You know, there. Da, da, da. To save the day and.

Christian Taylor:
Oh.

Adam Weeks:
And, you know, happily ever after and, you know, like it’s a story arc. But bullet points are safe.

Christian Taylor:
Yeah.

Guest:
We try to reduce this to the bare minimum.

Adam Weeks:
I limit it to three.

Guest:
Yeah. Okay.

Adam Weeks:
More than. More than three. And I’ve stopped caring. Great. Yeah. All right, awesome. Thanks, guys. Thank you. Good to see you. See you. All right, take care. All right, Christian, tell me about this booth that we’re walking up to now.

Christian Taylor:
Yeah. So we’re now at the AMD booth, and I am very confused as to what the purpose is. It looks like a collab. It has the AMD logo, an X. And then I don’t know how you pronounce, but I’m just confused as to what is it. There’s text that says advancing artificial technology. What does that mean?

Adam Weeks:
Is it almost like nighttime globe thing? I think they’re trying to connect all the dots. The lights. Yeah, we are seeing, like, a server up here.

Christian Taylor:
Yeah. So it’s clear to me that it must be a hardware booth, because AMD is a hardware company. So.

Adam Weeks:
Yeah, we’re walking up to the booth. We’re actually recording a podcast right now, and. But no, you’re good. We’re curious. Is this An AMD booth.

Guest:
We are master distributor in many countries. So like only individual. Like I don’t know, Tech Data or Broadcom or I don’t know, PNY for Nvidia.

Adam Weeks:
Got it. All right, so you’re a distribution for AMD, but only AMD. Or do you. No.

Guest:
250 vendors directly to 250 plus.

Adam Weeks:
So we’re kind of critiquing booths and going around and looking at. Why do you start with AMD? Because they’re the biggest name or we.

Guest:
Have a very big history years ago.

Guest:
You can see we are distributor of everyone.

Adam Weeks:
I’m curious, what does advancing artificial technology mean?

Guest:
Means that we have, let’s say, enough technologies for AI.

Adam Weeks:
Okay.

Christian Taylor:
But your hardware and it looks like you also sell software. This can apply to so many different use cases. So why did you pick the AI angle for your booth?

Guest:
First of all, it’s requirements from the organizers of CloudFest. You see that? The log of events. Yeah, yeah. In these stages and whatever. Yeah. They devoted specially to cloud or AI. Or AI in cloud.

Christian Taylor:
Oh, interesting.

Guest:
So they asked it.

Adam Weeks:
Yeah.

Guest:
Let’s say what we can do. They say like we do AI appliances with imd.

Adam Weeks:
Yeah.

Guest:
In collaboration with AMD. So they said it’s a great idea. You can merge with AMD and make that. They said, I like the idea.

Adam Weeks:
So did you have to get permission from AMD too. Everything has to go through them. All right, so we got a big circle server rack. And what are these?

Guest:d
I am the GPUs.

Christian Taylor:
Wow, that’s a GPU. Yeah, it looks like a little car battery.

Guest:
It’s a specific chip. SXM type. Form factor. Yeah, that which is sitting inside.

Adam Weeks:
All right, well, thank you for the education. I now understand this a little bit better. But yeah, I was. We were saying is this the AMD booth? But it’s not the AMD booth.

Guest:
Those cases, when I have no time to do the. Their own booth.

Christian Taylor:
Yeah.

Guest:
They request the master DNS. So we one of them. Yeah. Just two companies probably. Yeah.

Adam Weeks:
Where are you located?

Guest:
Our headquarter located in Cyprus. But we have 34 local offices over the world. Even in Africa.

Adam Weeks:
Oh, wow.

Guest:
Many 35 countries, 35 offices. That’s why we.

Adam Weeks:
Very cool.

Guest:
We are not represented just maybe in Germany.

Adam Weeks:
All right, very cool. Well, thank you guys so much. Yes, thank you. All right, take care. We’re gonna keep walking. Okay. So this booth right here is interesting to me. Cause the back wall says black wall, but it’s just one big video screen.

Christian Taylor:
Yes, I like it.

Adam Weeks:
I like it too.

Christian Taylor:
I think it’s captivating because the video is changing. The logo is massive. It’s a great brand awareness play, especially because Blackwall just rebranded before CloudFest. So this is kind of the big reveal. The text under the logo could be higher.

Adam Weeks:
Yeah.

Christian Taylor:
I mean, I appreciate that they’re centering the logo and text on the screen.

Adam Weeks:
But people standing around might cover. And you kind of have to like, what’s the rest of it say?

Christian Taylor:
Yes.

Adam Weeks:
My critique of this is that if I just see black wall, and that’s what we’re seeing right now, I don’t have context for what else they like. What is it?

Christian Taylor:
Right. Yeah. But at the same time, it’s a fine line. They’ve done a great job not putting a bunch of bullet points.

Adam Weeks:
Sure. Yep.

Christian Taylor:
You know, they have a little description under the logo.

Adam Weeks:
Okay. Now we’re seeing the video kind of change. We’re looking at server racks behind the black wall logo. So it looks like the video starts to give us maybe a little more context.

Christian Taylor:
I like that they’re showing you what’s inside. Yeah.

Adam Weeks:
Very cool. All right. And it seems like a fairly engaging. It’s changing. The floor color is different. They want you to come in and check it out. All right, let’s. Where we want to head next?

Christian Taylor:
Let’s go to this crazy opus DNS booth. This is wild.

Adam Weeks:
Yes. All right, so join the wait list. Opusdns.com and what are we seeing here?

Christian Taylor:
Looks like a circus almost.

Adam Weeks:
It does look like a circus.

Christian Taylor:
There’s a bunch of trusses so you can step into the booth and be in the middle of all this craziness. And there’s, like, scaffolding. You can go up and cross these bridges, climb these rope ladders.

Adam Weeks:
Ladders.

Christian Taylor:
Yeah.

Adam Weeks:
I think you get like. They make sure they have, like, a carabiner thing to like, so you don’t fall off, I would imagine.

Christian Taylor:
Yes. I saw some people doing it earlier, and they had a helmet and they had a harness and all that. I really thought they were taking this booth down and they were just working.

Adam Weeks:
But this is an experiential. Hey, come in, check out, Learn what this is about. The critique, I would say is joining a wait list isn’t super engaging to me. I don’t like to wait.

Christian Taylor:
Yeah. And I’m unclear. The waitlist for what is that to do the interactive experience? Is that to try the beta of their product?

Adam Weeks:
Yeah. They haven’t launched yet.

Christian Taylor:
Yeah. I don’t know what that means, and.

Adam Weeks:
I don’t know what they do.

Christian Taylor:
Yes. I Mean other than DNS.

Adam Weeks:
Well, yeah, it’s a good. I guess the domain name is helpful.

Christian Taylor:
Yes. But it is a bit unclear what they do.

Adam Weeks:
Okay, well, for those that haven’t been to CloudFest before, we’re walking past, they have coffee here in the hall, and there’s always some snacks or some drinks. There’s plenty of soda all around. They want to keep you hydrated, I guess.

Christian Taylor:
Yes. Yeah, I’m a big fan of that. One thing that I want to point out, I’m sure it’s significantly more expensive to do this, but I think without knowing numbers, it is probably worth the money to backlight your booth. Oh, yeah, those ones stand out so much more to me.

Adam Weeks:
Okay, so let’s go to one that’s got. That’s backlit. All right, what do we have here?

Christian Taylor:
So we got free name straight ahead. Okay. Domains made. Easy on chain Domains. DNS domains. Tokenization. Innovative. Aftermarket. I like that a lot. It’s very simple.

Adam Weeks:
Yeah.

Christian Taylor:
It’s got a QR code. QR code probably could be bigger.

Adam Weeks:
Could be bigger. And I think what’s important to note about this is simply being backlit. But there’s not a lot of gimmicks. Like, I walked past somewhere, they’re doing, like, mini golf. Like, you’d do that, or you’d spin a wheel. But what we’re looking at here is very simple. Logo, name at the top. Domains made easy. If I need a domain, I want it to be made easy.

Christian Taylor:
Yeah. And Freename had an interesting strategy. They had some team members walking around the entire event.

Adam Weeks:
Okay.

Christian Taylor:
With QR codes on the back of their shirt. If you scan it, you would get a free domain.

Adam Weeks:
Wow.

Christian Taylor:
So that was. Their pitch is like, hey, do you want a free domain? Scan my shirt.

Adam Weeks:
So this booth is significantly smaller than a lot of the other booths. I’m guessing they spend a lot less money on it. And actually, the location isn’t that great.

Christian Taylor:
That that’s true.

Adam Weeks:
We’re way here in the back. But, yeah, I appreciate the backlit. I think that one of my critiques would be make sure you get a good location. If you can’t have guys running around with T shirts being visible, not just stuck at the booth.

Christian Taylor:
Yes, definitely. I think they’ve done a great job working with what they have.

Adam Weeks:
All right, very good. Now I’m walking to a booth, and I’m a little surprised by a sheep that has a red mask. What. What is this? What are we looking at?

Christian Taylor:
I don’t know. It’s a sheep. It’s got a mask over.

Adam Weeks:
It’s got a mask. We’re just recording a quick podcast, walking around different booths, and your sheep caught our attention.

Christian Taylor:
Look at the shoes. And the shoes, that’s very.

Adam Weeks:
With a sheep on top of them. They got Dutch shoes, the wooden shoes. We see the sheep as your logo. DMARC Advisor. Think your domains are safe? Just check in. All right.

Christian Taylor:
Dmart.

Adam Weeks:
I didn’t want to spell it wrong. I think that I like that you guys have a big screen here. Is this so you can do demos and try things out? Very cool. We have a mouse there. So we don’t even have to get up from our. You don’t even have. It’s a wireless mouse and you have candy. Always a win. Chocolates. Chocolates never, never go wrong.

Christian Taylor:
So I’m curious, why did you choose to go with the domains angle rather than email? Because when I think DMARC, I think email deliverability. I don’t think domain name.

Adam Weeks:
Yeah. Because it’s on the domain level. You send the emails from via your domain. Right. This is why you. When you publish a DMARC record, it’s on the domain. It’s not an email address.

Christian Taylor:
Yeah. It’s interesting because the tagline think your domains are safe. I think about my domain itself being hijacked, like someone transferring it without my knowledge, which is not really what DMARC does.

Adam Weeks:
Which, to be fair, I would say a lot of people here probably know you guys more than others. Are people familiar with your brand? With the brand? Yeah. The brand is extremely well known. The sheep help. Yeah. A plus for the sheep.

Christian Taylor:
Yes. Very captivating.

Adam Weeks:
B ish for the byline.

Christian Taylor:
And there is a lot of stuff covered as well.

Adam Weeks:
And I do like that you have social proof with like, oh, Red Bull is working with you. But the sheep does a great job of stopping people, as does the shoes.

Christian Taylor:
Yes.

Adam Weeks:
Very cool. Thank you, guys. All right. I don’t know what to say about that one. We’re gonna keep going.

Christian Taylor:
Yeah. This one’s curious.

Adam Weeks:
Okay. M247, global network coverage. Hello, Hello. Hello.

Guest:
Take a seat.

Adam Weeks:
We’re just actually walking by, recording a quick podcast, audio only. We’re actually looking at the marketing for the different brands and how you communicate to someone, getting them to stop by. Tell me a little about. You have a. What I’m looking at is a. A big map.

Guest:
This is our global network. This is flower pops from all over the world. So what you see with the green is our road map.

Adam Weeks:
Okay.

Guest:
Yeah. So in all of our pops, we can Offer this kind of services. So we are talking about connectivity, dedicated servers, cloud servers and location.

Adam Weeks:
So my question is, I’ve never seen your brand before. I don’t know anything is that I don’t know what you sell.

Guest:
I sell my network.

Adam Weeks:
You have the hardware.

Guest:
Yeah. And okay, mainly is hardware in all.

Adam Weeks:
Of these boxes and all these locations. You have secure data centers and.

Guest:
Yeah, I have only one data center that is.

Adam Weeks:
You have one that’s yours, but you have your presence in process. Presence all over the world. Okay. So essentially the messaging is that if you need to have coverage all over the world, you can cover with me. Got it.

Guest:
Because if you have a, I don’t know, an application or a service that you have clients all over the world, it’s the closest location to the. To your customers. And then you need to go to work with someone from Dublin on specifically someone from. From us. So it’s better to come to one.

Adam Weeks:
As someone who loves maps, I think maps are engaging. The feedback that you didn’t ask for was that I feel like some like a byline, some type of like one liner to help explain like what the problem is, what you do to solve the problem and how it feels once that problem is solved would be helpful for me. I don’t know, Christian.

Christian Taylor:
Yeah. I was unclear walking up. I get the network idea, but I didn’t know what it was. Is it a CDN? Is it. I know it’s a lot of things, but that could be a pro. Cause people might stop by and they’re trying to figure it out and then it’s an opportunity to talk to you. But I do feel like it might be missing a one liner.

Adam Weeks:
And the thing is I would encourage is that like I wouldn’t do a lot of bullet points. I would bring people in. Most people are lazy and we want to conserve calories for our brain and I want to use as few calories as possible. Trying to figure out if you apply to me. And I feel like I’m using a lot of calories to figure this out.

Guest:
You see the map and you are intrigued and okay, sure. What are you guys doing?

Adam Weeks:
I do love a good map.

Christian Taylor:
Yes.

Adam Weeks:
Maybe if the map was also a little bit bolder, I think.

Christian Taylor:
Yeah.

Adam Weeks:
It’s kind of muted.

Christian Taylor:
Yeah.

Guest:
The first time. We will learn from this experience.

Adam Weeks:
Absolutely.

Guest:
Next time will be better.

Guest:
Thanks for the feedback.

Christian Taylor:
Yeah, of course.

Guest:
Always it’s good to see feedback.

Adam Weeks:
It’s really, really hard to like not know something that you already know. Like, you know this. This makes a ton of Sense to you. And there’s a certain percentage of people that also do too.

Guest:
For example, if you see the map from there and you see what services I have, you will not come to me because you will realize what is here. But seeing only the map, you’ll see, okay, I like the map. Yeah, but what are those guys doing? And you come and discuss with me. Maybe next time we will have also a line, as it said, with the.

Adam Weeks:
Services, or I think, yeah, some things to bring us in. And I think what you guys are doing, it’s great. Like I said, love the map. Maybe a little more contrast so that I’m interested. Identifying my problem is important. Like, what’s the problem? And then what you do to solve the problem and then a success, like how it feels. So if you have social proof, other, you know, companies like us do things like this. A company like you have this problem. They worked with us, and now their problem has been solved. Like, that’s what I want to feel as I’m coming through again. Hope you guys have a great day. Good luck. Take care.

Christian Taylor:
Love the graffiti on the side of this.

Adam Weeks:
This is cool. So this is eye catching. Did you see what these guys are doing?

Christian Taylor:
No.

Adam Weeks:
So this is tape.

Christian Taylor:
Wow.

Adam Weeks:
So do you know what that is? Petabyte 33.44 petabytes.

Christian Taylor:
Wow.

Adam Weeks:
That’s a ton of storage.

Christian Taylor:
Yeah.

Adam Weeks:
So it’s taped. It’s not. It’s not hard drives.

Christian Taylor:
Okay.

Adam Weeks:
So it’s tape storage.

Christian Taylor:
Wow.

Adam Weeks:
I’m gonna do your job for. No, we’re actually recording a podcast right now. And we’re going through and we are critiquing the different booths from a marketing standpoint. And what is it that your booth communicates? And we love the graffiti on the outside. It does a really good job, I think, of bringing people in and communicating. What do you think, Christian?

Christian Taylor:
Yeah, I love the lights, too.

Adam Weeks:
The lights on the floor?

Christian Taylor:
Yes.

Adam Weeks:
Whose idea with the lights on the floor? The basic idea was we have here the S3 head. Okay. And this is the library. So this simulates the data connect. The data connect.

Christian Taylor:
Okay, that’s brilliant.

Adam Weeks:
It runs in one way and then it comes out the other way. All right, so what we’re looking at is there’s like an LED light strips on the floor. There’s two lines, and they’re like fast going in and going out from the data center. The tape data center. And the tape center is also moving.

Christian Taylor:
Yes. That’s really great.

Adam Weeks:
I’m actually able to hear it and see it. This giant big box that has glowing blue lights on the inside and just hundreds and hundreds of just petabytes of tape storage.

Christian Taylor:
It’s a spectacle. It’s eye candy for sure.

Adam Weeks:
Very cool. Good. All right, thank you so much. All right, Christian, let’s go ahead and wrap up on this booth. What is this one here?

Christian Taylor:
So it looks like a collab between intel and Lenovo. And I like this a lot because it has a very specific focus. Yes. There’s some kind of wacky car. I don’t know, I guess sports car.

Adam Weeks:
Well, there’s a Guinness World Record certificate right here. What does that say?

Christian Taylor:
Yes. The greatest distance by electric vehicle, single charge, non solar was achieved by two fast Ecoteam Germany in Munich on September 9, 2023. So they’ve got the world record that shows the relevance of the car. And it’s got an energy theme to it.

Adam Weeks:
Yeah.

Christian Taylor:
And so I, I read Smarter technology for all as I pan to the right. Run hot, stay cool, save energy. It’s brilliant. Like the intel and Lenovo made an entire booth just about energy and cooling.

Adam Weeks:
Yeah. And I think that’s one of the things that some of the other booths missed is intel could have bullet points for days on all the stuff they do. So could Lenovo, but they chose to be restrained and focused. Like you have the intel logo in the upper left and then the Lenovo and then a few stats and this really cool car.

Christian Taylor:
Yeah, Yeah, I think it’s amazing. It’s helping people see. Okay, intel processors, maybe they handle cooling better than they used to or they’re more energy efficient because I know Intel’s struggled with that in the past. So it’s a. Yeah, really a great brand awareness play.

Adam Weeks:
Yeah. And then we’ve got some of their hardware here which just looks spacey and just amazing. Like there’s tubes and all kinds of hoses coming out of. I would imagine this are water cooled. Water cooled cpu.

Christian Taylor:
Yeah.

Adam Weeks:
Probably server. I mean, yeah, I will maybe I would have liked to have it labeled.

Christian Taylor:
Yeah. They could add a little label on the cabinet. But.

Adam Weeks:
But this is an example of. Yeah. 95% plus heat removal efficiency, 40, lower power consumption and then good color schemes. I’m not overwhelmed by it.

Christian Taylor:
Yeah.

Adam Weeks:
Intrigued by.

Christian Taylor:
Yeah, good, good.

Adam Weeks:
We’re actually just recording a quick audio podcast. We’re doing the, like reviewing marketing of booths and how they communicate what you’re doing. I have a quick question for you. Intel and Lenovo could have had a ton of things to say, but it’s very simple. You’ve got smarter technology for all and.

Guest:
Then you’ve got the most important marketing slogan from Lenovo.

Adam Weeks:
Okay, got it. That’s it. And we’re focused on it. This is smart. Yep. This is smart. Yep. Everything’s smart. Yeah. Good. And it’s smarter technology for all. Cool. Good. All right, well, thank you so much. This is great. Appreciate it. All right, Christian, as we walk past the Pac Man Arcade that this booth has, and as we go past all the plants over here, and there’s a podcasting a photo thing here, just. I am truly impressed with the CloudFest and the booths that are here. What are your final thoughts?

Christian Taylor:
Yeah, it’s an amazing expo hall, and we’re only in one expo hall. There’s more booths outside. There’s a WP zone that we didn’t get to with WordPress companies at the WP zone.

Adam Weeks:
What was at the middle of that?

Christian Taylor:
The ring stage. It’s like you’re having a boxing match, and they had an actual boxing match.

Adam Weeks:
You invited me to come see that. And it was a. Yeah. Men fighting, sweating it out in the middle.

Christian Taylor:
It was nuts. They had. It looked like a Jumbotron, but it was four TVs.

Adam Weeks:
Yeah.

Christian Taylor:
And then the mic that came down from the center when the host would announce the next speaker and.

Adam Weeks:
Oh, absolutely crazy.

Christian Taylor:
CloudFest is wild.

Adam Weeks:
You haven’t been to CloudFest. Come. There will be another CloudFest. Us. Of course, it won’t be this size, but it’ll be in November. But every year, they actually already announced the dates for. For Cloudiest. March 23, 24, 25, I think. Something like that.

Christian Taylor:
Yeah.

Adam Weeks:
Hey, Christian, thank you so much for taking the time to come and walk the floor with me. This has been a lot of fun. If someone wanted to find you, tell us a little bit about you and where they can find you online.

Christian Taylor:
Yeah, so I make videos on online tech and SaaS products. I do cover a lot of WordPress. More from a beginner angle. So getting started with WordPress, which host might be right for you? Which plugins. So if that sounds interesting, you want to check out my content, I made it as simple as possible. You can just go to craylor.com c r a y l o r.com there you’ll find my YouTube channel, product recommendations, all my social media. So that’s fantastic, Christian.

Adam Weeks:
It’s been a true, true pleasure. So for do the Woo, this is Adam Weeks Live. Although when they listen to it, it won’t be live. But we’re live right now. Yes, we are alive. Really enjoying CloudFest. Thank you all for joining us. And we hope to see you guys again soon and maybe even at CloudFest.

Christian Taylor:
Yes, hopefully so.