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WooCommerce 3.5, the New Woo, WooSesh and Tab UX on Product Pages
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In episode 9 of the Do the Woo Podcast, Brad and BobWP give their thoughts on:

  • The release of WooCommerce 3.5
  • Post-WooSesh, a virtual online conference for WooCommerce store builders
  • The New Woo and the additional analytics coming to the dashboard
  • An article that observed 27% of online store customers do not use tabs

WooCommerce 3.5

The latest version of WooCommerce came out only an hour after we recorded this show. We had talked about it in an earlier episode, but are making a quick revisit. The new wording on emails sent out to customers is moving in the right direction. And in 2019, they are looking at even doing more. In addition, the new, various endpoints are something that devs have been looking forward to. You can read more about the release on the WooCommerce blog.

Post-WooSesh, a Virtual Conference

Brad was able to get some data from Brian Richards, the co-organizer of WooSesh. The conference was a virtual one for the first time and from the data he shared, coupled with the feedback we heard, it was a great success. For those who attended, videos will be coming out soon on Brian’s site and we will wait and see if there are opportunities for others to access them as well.

I was only able to listen to a couple of the sessions, because of my busy schedule. But I was impressed not only with the delivery of the session, but the active conversations going on in chat. I am guessing that we can expect to see this one again.

The New Woo

In the keynote of WooSesh, we were introduced to the New Woo. This includes a developing project and a new plugin called WC-Admin. It’s based on Gutenberg and a much improved way for store owners to get data and records. WPTavern has a helpful article on it, or you can go to GitHub and download it to test. Of course, it’s not ready for a live site, so it’s best to play around with on a demo site.

As far as the product pages and Gutenberg, there were some product blocks released earlier this year and more is coming down the road. The good news is that they are taking their time to figure out the best approach and for new blocks, they want to see blocks that do one or two things well, vs. blocks that will do everything. Brad and I agree that it’s a much better route to go when organizing product pages on WooCommerce.

Are Tabs User-friendly?

I ran across an interesting article, PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout). I thought it was worth talking about since WooCommerce has horizontal tabs as a default. A lot of interesting data in the post reflects on their own study. But Brad and I had our own thoughts on this and also felt these kind of articles are great for online store owners to reflect on, but they should continue to test their own sites and how customers use them.

Sites On Woo

All about what is running on Woo.

Brad – Ghost Beds

Even though this has nothing to do with ghosts, Brad had to give our show a touch of Halloween. But seriously, this is very cool site that has done some great stuff using WooCommerce. (And no, they do not use tabs.)

BobRipley’s Believe It Or Not

Yes, believe it or not, they do use Woo. The sales is primarily their books, but the site has a lot of other weird stuff. Be forewarned. If you check it out, you may end up spending a bit more time there besides just checking out their use of WooCommerce.

Episode Transcript

Well, another day, another dollar. The Woo is here with myself, Bob WP, and my buddy Brad. How are you doing, Brad?

I’m doing well. We’re back. How are you doing, Bob?

Oh, pretty good. Another day, another dollar, I guess, as the old saying goes, huh?

It is. We’re pushing into fall. Got some beautiful fall weather here. I don’t know; I’m guessing it’s rainy there because it always is, right?

Yeah, actually, we had—it’s not as much rain. I think it’s all Frasier’s fault, that show, because everybody thought, “Oh yeah,” because they always showed it raining, and we had a really dry summer. And today, it’s foggy—that’s what it is. No rain but foggy. Of course, I live right by the ocean, so there’s a lot of fog.

Yeah, I bet. It’s been pretty cool here in the fifties. Great fall weather, good time for fires outdoors. Roast some marshmallows and s’mores, wear hoodies, and get comfy in some warm clothes. It’s one of my favorite times of the year.

Yeah, I love fall. We drive inland towards Olympia, which is the state capital of Washington. We go there quite a bit, once a week, and they have just incredible foliage, the trees changing and everything. So yeah, the temperature’s perfect, everything’s good.

Yeah, absolutely. It’s a good time of year.

Oh yeah, for sure.

Good stuff. I thought I would start with just that. I saw that WooCommerce 3.5 has been—I believe it’s probably going to be, or it said it would be released today, and I actually, by the time this gets on the air, it will have been released. So anything—I don’t know, we talked a little bit about it. Was there anything that really you wanted to revisit on that?

Yeah, I mean, not the most earth-shattering release, but definitely some notable highlights. Some extensions of the REST API version three, which are nice, as these new endpoints and updates around some of the existing endpoints allow you to pull and push data through the API into WooCommerce.

Improved copy around transactional emails, trying to make it a little bit more, I guess, human—a little friendlier. I guess those really hadn’t changed much since the original WooCommerce was released. I’m sure a lot of people who run stores probably modify those themselves or template them to make them a little bit nicer, but it’s nice to see the default state a little bit cleaner.

And the one that stands out, which we talked about quite a bit, is laying the groundwork for the custom product tables. So they’re not rolling the custom tables out in this release, but they’re laying the groundwork by including the necessary hooks to run the plugin for those custom tables. We talked about that, I want to say, two or three shows ago. Just getting all that massive data out of the post meta table and into their own custom tables is going to be a huge performance improvement.

So anyone running a serious store should really be tracking this because implementing this, you could see they’re showing upwards of a 30% performance improvement just by making the shift from the post meta table to the custom table. So that’s a biggie, but it’s nice to see that groundwork going into the core of WooCommerce because that means they’re getting closer to finalizing the actual plugin so it won’t be in beta, and people can roll this out to production. So again, nothing like an earth-shattering release, but definitely a solid release with some interesting bits in there. What do you think?

Yeah, I think it is interesting because having worked with so many people who are not developers, just store owners, I think the email piece—and I noticed that they said this is actually the first phase of a larger initiative to improve WooCommerce emails and the email content editing experience—that in 2019 there’s going to be some more improvements.

So I’m kind of looking forward to that because, again, for someone who just has a small store and is doing it themselves, it’s been very limiting in what you could do. I mean, they go and look at those templates and just freak out basically. So I think this is a nice move, in terms of what they’ve done already, in the right direction. It’ll be interesting to see if they actually are able to go in and do a little bit more with custom emails, which I think would be pretty cool. Not necessarily needing to do a ton of stuff, but just having a little bit more flexibility.

I mean, emails are—if you think of any shopping experience you have online—email, whether you use email a lot or not, is an important part of online shopping. At the very least, just for your order confirmation email, that’s your most important piece of that order—it’s that confirmation. So if something happens, you have a record of it. You don’t want to have to take screenshots or pull out your phone and take a picture of your screen. That email, once it shows up, is your record of that order in case there’s a problem. So that’s just at the basic level. But then the amount of things you can do with email to interact and engage with your customers and expand those emails can lead to direct sales on your website. Abandoned cart emails, which we’ve talked about, services like Jilt to help with that—there are plugins as well. But even expanding the order confirmation email a bit could have a big impact on your sales. So just making some little tweaks, making it a more professional experience—it’s all important when you’re running an e-commerce store. So yeah, it’s nice to see them put a little more focus on that, right?

Yeah. Yeah, it’ll be cool to see what they do in 2019. Speaking of 2019, I imagine some of the people who’ve listened attended WooSesh last week, which was the online virtual conference all around WooCommerce, done by Patrick Rollin and Brian Richards. Really, as I understand it, it went off really well. I want to talk a little bit about a couple of things from that, but I know you picked up some insight on the actual event—some insider info. Do the Woo Insider info.

Yeah, I reached out to one of the primary organizers and just asked them—I know it literally just happened a couple of days ago at the end of last week—but just asked for some stats if they were willing to share, and overall how it went from an admin side.

Overall, it was very successful. They had more than 2,800 people register, which is a pretty significant number for an event. Think of a WordCamp. Most WordCamps are, what, three or four hundred people, right? WordCamp US is less than 2,000. So you’re talking 2,800 registered, and of that, 1,400 people attended live. So about half of the registered attendees showed up for the live event, which is great because not everyone registered to be a part of the live event—they wanted to get access to the videos after. So while he’s working to mine all the stats and get more details, and get more specific, I’m sure he will put out a post at some point with a recap of it. But it looks like as of right now, it’s the largest, better attended than any previous WooSesh has been to date.

Pretty interesting to see the trend of the idea of an online conference, and certainly it helps when it’s free, but just to see how that’s grown and how a lot of people are really into it, which I think is great. It’s just such an easy way to get a lot of great information out there, a lot of great speakers, and have a lot of engagement because people can just sit at home or sit in their office and listen to it at their leisure. It’s really just a much easier way to experience an event versus traveling to one that maybe is not local in your area. So did you get a chance to tune in?

Yeah, I did tune in. I went in on the second day. I was out the first day, completely out of the office, so I couldn’t do anything. I did go in and catch at least one live event. I listened to Lindsay Miller talking about analytics, and it was cool. They had the chat going on, you could talk to people, have side conversations, and then of course they had the questions you could put in, and they addressed those after the presentation. So it went really smoothly. There were quite a few people in the chat at the time. I did get a chance to go in and re-listen to the keynote, which I want to touch on a bit.

One of the things I was thinking about when you were talking about the virtual conference is, I mean, we have WordPress, we have WordCamps, and you go to either WordCamp Europe or US for the big ones, then you have all the smaller ones—that’s great. But WooCommerce always had the one conference, and it was in—I’m trying to think—San Francisco, and then Austin, San Francisco, Austin, Seattle, and then there was one in the Seattle area. So there were the three areas. But when

you have that one conference, one time a year, travel for anybody, especially anybody in the US, that’s tough. So this is a good, I think, this fills a needed niche that gives people a chance to get together for an actual WooCommerce conference versus having that in one location in this entire world. I mean, the idea of traveling is—it’s great, and don’t get me wrong, I love going to events, but there’s a lot more to it. There’s the time out of work, the cost to get there, the cost to stay, your own responsibilities if you have a family, things or whatever else. So there are a lot of factors that go into it, even just going for a couple of days. So don’t get me wrong, I love live events—they’re great—but I love the idea, and I really, I’ve said this for years and I’m glad to see it starting to, it feels like it’s taking off more—these online events geared towards WordPress and WooCommerce. And I think we’ll see other ones geared towards other niche items within the WordPress ecosystem.

So yeah, overall, I didn’t get to catch as much as I wanted to live, but that’s the beauty of it—you don’t have to. So all the sessions aren’t available yet, but they will be available online, I think, through WPSessions.com, and you can log in there and watch anything you might’ve missed. I mean, experiencing it live is definitely fun too, like you said, because you can interact with the chat and it does have that live feel, the Q&A with the presenter, but you’re not tied to that. It’s just flexible, which I like. So you can watch at your leisure afterwards. Really cool event. I mean, the feedback I think was pretty amazing across the board. I’m anxious to watch a few of these that I wasn’t able to watch either. I was actually out on Thursday as well, in the city all day for meetings.

But I mean, just some great topics. And I know the one that I did want to get in and see was the keynote. We’re talking about a few things that were of interest. And the one thing was, we can say “the new Woo” on Do the Woo, or they called it “the new Woo,” and it’s what’s coming around the bend here. Initially, the new analytics was a huge one for better performance and user interface and all that good stuff. But it was interesting to see—I mean, they actually showed you some screenshots, and we’ll put a link in. There’s a couple because there’s actually some stuff on GitHub that you can get involved with and play around with this new Woo. WP Tavern had a post on it as well, but it is based on Gutenberg.

At first, a few people I saw, especially on Twitter afterward, I saw—and what we’ve got to realize too is that this is probably happening next year in 2019, I think that’s when it’s proposed. Yeah, 2019. So it’s not going to be coming out when Gutenberg comes out, so you don’t have to freak out about it. But the analytics were pretty impressive, and they had some other stuff they talked about. They had the product blocks that came out earlier this year. There is other stuff that’s coming. They weren’t really super specific, but they focused on, instead of having a block that does a bunch of stuff, they want to have more blocks that do one or two things really well. I mean, or I should say, do one or two things really well so you won’t have to have this block that has everything in it. And they said comparing it to a post—products are a lot different as far as the layout. So you can’t just say, “Oh, we’re just kind of duplicating post Gutenberg and putting it over into products.” It’s really specific. So I think they’re taking a lot of time to figure this out because I think we all know that if you had it in the sense of just a bunch of blocks, people could end up setting their product pages up very horribly. It’s kind of that simple. I hate to say it.

Yeah.

It’s like, “Oh, I can do all this stuff, and I can do…” So I think they’re really taking some time to test this and figure it out because it’s something—you want to be able to have the flexibility of the blocks, but you don’t want to mess it up where the user experience is just a nightmare.

You said they’re taking the approach of each block doing one single thing and doing it very well versus all in one. So it’s like the anti-Jetpack approach, where Jetpack is “shove it all in there; we’re doing everything.”

Exactly.

Just want to make sure we’re clear on the approach.

Yeah, it looks super cool. I mean, so there’s a plugin that they’re building this as a feature plugin called WC Admin. It’s available on GitHub. It’s not recommended for production, but absolutely, you can put it up on a test environment and play around with it. It’s a modern, React-based WooCommerce admin experience—that’s how they describe it. But it’s cool. I feel like on a lot of commerce platforms, WordPress and others, I feel like the reporting is always one of those things that just seems to be lacking, which is weird because numbers are such a critical component to an online store.

Yeah, exactly.

It always feels like an afterthought, where here’s some basic data—number of sales and here’s your customers. And it’s not just WooCommerce. I feel like a lot of platforms do this, where it’s really basic. Having—again, my background being a director of IT at a major online store—the data, the numbers were the majority of what we were dissecting day in and day out. So to see them put a focus on not only the dashboard that highlights that stuff a little bit better, but also the reporting side of the house, I think, is really, really awesome. And I think that, honestly, could be a way to help them separate themselves from some of the other options out there. Because none of the reporting that I’ve seen with any e-commerce package for WordPress is really mind-blowing. It’s just kind of basic. The data’s there, but to do anything interesting or to really get what you’re looking for, you have to pull it out of WordPress and put it into something else and then work with it, manipulate it.

It’d be nice to be able to eliminate that step and have what you need directly in WordPress. So pretty cool. But people should definitely check out that plugin, WC Admin, over on GitHub. Get a sense of what’s coming, play around with it. Again, don’t put it on production yet, but certainly get involved and test it out and report bugs or go further if you’d like. But definitely the direction they’re going. They talk about it a lot in the keynote, like I said, and had some other good stuff in the keynote, which I didn’t make notes on, but hopefully people have signed up or registered for it. So if they did miss the keynote, they can go back in. I’m sure we’re going to be hearing a lot more about it.

Yeah, Brian confirmed that’s definitely coming to WP Sessions. They’re cleaning it up, getting it transcribed, putting some bumpers on the front end of it, things like that. So they’re just polishing it up a bit, and then they’re going to be releasing them on WP Sessions so people can go and check those out at their leisure. All in all, it seems pretty successful. I think the two-day approach was well-received too, from what I was seeing, versus the old WooSesh approach of 24 hours straight. That was insane, but it worked. I don’t know how it worked, but it did.

Yeah, this looks like they broke it up into kind of more the store user, the builder, and then developers. So I was available on the developer day, but most of the stuff they were talking about was foreign to me. But I think that’s smart. If you’re a dev and you’re not actually running a store, you’re building products or something, then probably the first day may or may not interest you. I’m sure there are some topics that interest you a little bit and vice versa, right? So it’s like, break them up that way. People aren’t trying to pick and choose, “Oh, I need to be here at 10, and then I don’t need to be back until 1.” No, you just need to worry about day two.

Yeah, exactly. I’m sure there’s a lot they’ve learned from this. I’m sure there are some things they’ll do differently next time, assuming there is a next time. But all in all, it seems like it was a pretty successful event, which is good.

Yeah, very cool. So I’ll put a link in. People can keep an eye out there and stuff, and I’m not sure if you didn’t register, they may have some kind of access you can maybe purchase. I don’t know what their model’s going to be, but it definitely was quite a wealth of knowledge there. I think adding the questions, the live chat, and all that stuff brought in a

lot of other information you can glean from as well.

Yeah, the platform—just to throw that out there, here as we wrap this topic up—Crowdcast, Crowdcast.io is just such a perfect platform for something like this. You can literally set an agenda, you can invite different people to each—the presenters, whatever—you have your Q&A feature, you have your chat room, it puts it all in order with the schedule. So after one session is done and the next one starts, you can go back and rewatch the last one. It’s just a great platform for something like this. So if you’re interested in doing an online event of this type, reach out to Crowdcast. It’s what we use for WooSesh—the exact platform they’re using for WooSesh. It just makes these online conferences so smooth. Before, when we used to just use YouTube and we tried to build a site that would auto-refresh to the next video, it was a mess. They’ve basically built something that does that and way more. So constantly impressed with the entire Crowdcast platform. It’s really slick.

Yeah. Yep. Good stuff. So now the third thing, the last thing I wanted to go over was I actually saw somebody share this on Twitter. It just caught my eye, and I’m just going to read the title of it: “PDP UX: Core Product Content is Overlooked in Horizontal Tab Layouts, Yet 28% of Sites Have This Layout.” The reason it kind of caught my attention is the default tabs on WooCommerce and how we all use those. And yeah, it was—of course, we’ll put a link in here. We don’t want to go over everything, but the fact that there are a lot of people that feel that those horizontal tabs hide content. There were a few of these things that people were talking about, such as shipping returns. Somebody even said they clicked on it, they wanted reviews, and there happened to be a tab for reviews, but the person had just by default left it there, and there were no reviews. So that frustrated them. So there’s a lot of interesting stuff, and I don’t know if you really had a chance to look it over too much, Brad, but…

Yeah, no, it is interesting. I didn’t know until you shared the article about the fact that this doesn’t really work. Well, that’s pretty interesting. This is one of those—I mean, if you showed me a tab feature on an e-commerce site and asked if this was kind of commonplace, I would say, yeah, of course. It’s what you see on almost all—not just WooCommerce—but e-commerce sites. It’s very standard. You have a lot of information potentially that you need to share, and I think the idea is that a tab approach, where the page is much shorter, is probably less intimidating than this long one-pager that has all that information in long form. But according to this, that’s not actually the case. They said that during the testing of the product page, 27% of the users never actually found some of that content, which is almost a third of your users, which is crazy. So the fact that a third of your users are having trouble understanding that there’s additional content behind those tabs and actually reading that content—that’s something you have to assume whatever that content is, 30% of your users are not seeing it. How important is that content? It’s probably really important because generally you have your default tab as your description about the product, but usually, then you’ll have maybe a specifications tab that has sizing and maybe what’s in the box and gives you the specs of the product. Maybe a sizing tab if it’s clothing or something. This is important information to make sure people are getting the right product. So yeah, it’s really shocking that it just doesn’t perform that well.

Yeah, I was looking, what I thought was interesting was when they said some of the other reasons from their initial list, “Hindrance to exploration: When content is hidden in a horizontal tab layout, it’s very difficult for users to stumble upon that content that may be extremely valuable to their purchasing decision.” So I guess they’re thinking people do have to take the effort to actually click on it to look at it, but it’s almost one of those things. We have this assumption that if you see a label that says whatever you’re interested in, and I notice, and I go back to—I’m thinking of Amazon when I’m on Amazon because I’m always scrolling down, scrolling, scrolling, because they don’t use tabs. I never thought of it until after I read this, and I thought, because sometimes I’m scrolling down on Amazon, I’m thinking, where in the heck am I? Where was even the—I needed a little bit of the product details or something, measurements or something, and I feel like I’m going down, down, past all the other stuff. But yeah, I guess I’m wondering, in your experience having built sites, have you ever heard anybody saying like, “Oh, have they ever even questioned horizontal tabs on an e-commerce site?”

I mean, not questioning in the sense of, is this a good user experience for the users? Are they able to find the content? More of, is this the best layout, or should we use something else just visually? It’s definitely something I’d like to research a little bit more and see. This is one post about it with some data. I think at the end of the day, if your company or your e-commerce site is a big part of your business or you want it to be a big part of your business, I think the important thing is to test things out. Basically, what they did is they did a user testing of their site and their layout, and then they recorded the actions, and they did interviews with the users to find out what the pain points are and stuff. So user testing is a great way to get some really raw, honest feedback from people. And there are services that do it. You can hire random people to go to your website, interact with your website, and they will record the whole process. You can ask a number of interview questions before, during, and after, whatever. You can kind of set the parameters. But basically, you get this raw feedback from people who know nothing about you or your product. They’re just going to tell you their experience about your website. And I guarantee you’ll learn something that you didn’t know or didn’t think of. We’ve done it with a number of clients, and every time something comes up that none of us, our side, or the client side, or anybody had actually thought about—you’re just too close to it. You got to get back and you got to bring in somebody with fresh eyes. Or hell, just ask a family member. You’re at home for Thanksgiving or something. Say, “Hey, real quick, check out my site. Click around. Does this make sense? Would you be able to order off this website? Or does something just not make sense to you?” It’s the same thing. You just get some fresh eyeballs and get some feedback. But it’s really interesting. I mean, you mentioned Amazon—that’s kind of a word of advice I give to a lot of people. If you don’t know how to do something, look at what the big players are doing. It doesn’t mean you need to mimic them or even maybe have the capability to mimic them, but at least look at what they’re doing to get an understanding of it. They’ve spent a lot of time and money on their product page, I can guarantee it—hundreds of millions of dollars. Who knows how much time has been spent over the years, decades perfecting what they have up there. And there’s a reason they have it on one page.

And I just checked a couple of others—Target does not. Target has tabs. Target’s a big site, they do a lot of sales. See, that’s it. So who knows? But it doesn’t hurt to look at what some of the bigger players are doing and use that maybe to help a little bit with guiding your choices around your website.

And I think you’re right. I mean, you see these articles, and I guess it’s good food for thought. It’s not to freak out and go in and, “Oh, I’m moving all my tabs off right away.” You never know. And if you already have a fairly successful site and you’ve been using tabs, obviously you’re getting good conversions and stuff, there are no issues. So yeah, you never know. And I think, yeah, ask family members. Maybe you could do a before and after—before they have drinks and after they have drinks—and see how they react because a lot of people get online when they’ve had more things that they don’t need.

It probably depends on your clientele too. If you’re selling something that’s maybe more technical, you’re going to probably have customers that are more comfortable with websites, navigating websites, versus something that maybe isn’t as technical or maybe is for an older generation or whatever that maybe is less technical and they won’t be as comfortable on random sites other than the biggies that they know like Amazon and eBay and some of those, right? So yeah, you’re right. It’s a lot of variables, a lot of factors. But this is something to consider and something to keep in mind—is that the right approach or not?

Yeah, very interesting. I like stuff like this. It gets you thinking about things that I guess you’d never really

question. And it’s good to question things. You don’t want to get stuck in a rut and just do things because you’ve always done it. You should question, why am I doing this? Well, if our sales aren’t where I want them to be, or the conversions are—maybe I’m getting great hits to the page, but the bounce rate’s terrible—well, try some different things. Maybe get rid of the tabs, do A/B testing, try to figure it out. It gets you thinking in different ways, which I always like.

Oh yeah, good stuff. Alright, well, okay, so we are going to move on as we’re closing out here. Sites on Woo. I cheated. I just kind of went somewhere and found it, and it is not anything that I have…whoa. I can tell you all about it, but Ripley’s Believe It or Not uses WooCommerce, believe it or not. I actually made a little funny there. That wasn’t that funny. But Ripley’s itself, you buy weird…yeah, I mean, I’m on their books page here actually, and it’s pretty—whoa. So I mean, it is pretty straightforward, but just interesting. And warning, if you do go check it out out of curiosity, you’re likely going to go down the Ripley’s Believe It or Not rabbit hole and start looking at all their bizarre stuff. So that’s what I did. And they have a nice tab called Weird News too, so you can go off and really go down that rabbit hole.

Are they using tabs? Are they using those tabs?

Yeah. Let me see here. Well, let’s click on something here. We got to test this out now as we…

Yeah, we’re going to see what they have.

Okay, we’ll go to…click on one of these books…we’ll try the books here…go down and, yes, they have tabs—More Info, Other Buying Options, and Reviews.

Alright. There we go. Ripley’s Believe It or Not—they believe in tabs.

So if it’s working for them…okay, now we’re going to see your—what’s your site?

So mine is great because not only is it a WooCommerce-powered site, but I guess it’s a little relatable to Halloween, which is coming up, just purely in the name. But it’s GhostBed.com, GhostBed, which I don’t think has anything to do with Halloween, it’s just the name of it, but it’s got the word “ghost” in it, so that’s cool. But it’s a WooCommerce site. They sell mattresses which are focused on cooling, to keep you cool. So I guess that’s kind of the ghost side of it. But I’m not seeing tabs.

Really?

Yeah, and it’s actually a really nicely laid-out product detail page. A lot of imagery. It looks good. It does give me a bit of an Amazon feel around the product details and the really nice ones where there’s tons of pictures and GIFs showing off the product and stuff. But yeah, it’s one long page, a lot of great info, really cool, clever use of WooCommerce. Just a nice experience.

Yeah, and I like how when you go to a bed—or a mattress, I should say—you can add things. And if you click on the add, I mean, you can actually get a little pop-up window that just gives you a brief description of that instead of taking you to another product page, and you get lost in that.

Yep. You can add and remove it from that pop-up if you want.

Yeah. Yeah. Pretty cool. Alright. Yeah, nice little site there. And yeah, overall it’s a pretty cool conversation. It still blows my mind that you can buy stuff like this online. You can buy a mattress, you can buy…I was looking at kettlebells the other day. You’re literally just buying a big hunk of metal. You can get it shipped to your house, and you’re literally paying based on how heavy that piece of metal is, because that’s the whole point of the kettlebell. But it still blows my mind, even though you’ve been able to do this for years, that you can just get this big stuff shipped to your house—it’s no problem.

Oh yeah. Yeah. It was interesting. When I was in the early stages of when I first started to do the Woo as a regular podcast and I had guests on, I always asked what they wouldn’t buy online. And there were very few things that people wouldn’t buy online. I think houses were probably a repeatable one—not that they shipped to you, but they just…yeah, they want to kind of see the house or whatever.

I think a mattress would be a tricky one, just because if you’ve ever bought a mattress, I mean, they’re all so different. You really need to lay in it, right?

Yeah. It’s one of those things that maybe you’d go and try it and then you buy it online or something, and they have free shipping with two- to five-day delivery on a mattress. My mind…love it. Very cool example. Alright, so Woo Tools. Let’s go right into your Woo Tool.

Yeah, so my Woo Tool this week is called the WooCommerce Customizer. It’s a pretty simple tool. It’s for the, I would say, non-dev crowd. Basically, it lets you—WooCommerce has a ton of filters built in that allow you to customize text throughout. And a filter is basically something you can tap into with code, take whatever is displayed on a button—maybe that says “Buy Now”—and using that filter, you can change it to say “Purchase Now” or something. Well, if you don’t know code, this plugin basically exposes all those filters into the admin side of WordPress and allows you to just type in what you want. So it would say, “Alright, the ‘Buy Now’ button text says ‘Buy Now.’” And if you want to change it, just type in whatever you want and save it. And voila, anywhere that button is displayed, it will use your text. So just a nice, easy, kind of lightweight plugin to help you customize your store a little bit if you’re not comfortable at the code level to do something like this. Again, it’s on WordPress.org in the plugin repository. It’s called WooCommerce Customizer.

Alright, cool. Well, a little bit of that in mind. Also on WordPress.org, WooCommerce Extra Product Sorting Options. So if you want to add—there’s probably ways you can do this through code—but if you need to or want to add, where normally on the page you’re able to sort it three or four or five different ways, default ways of sorting. You can sort it by alphabetical or reverse alphabetical. You can do it by the things you have on sale. You can have it sorted by review and also sorted by stock. So you can add those. It’s a real simple plugin. It works in the customizer. You just basically go in and toggle whatever you want on and off. And yeah, it does one thing, it adds a few little things to one area and does it easily.

Those are the best. And this is a pretty common feature you expect to see in e-commerce. You’re on Amazon, and sometimes it defaults to, I think, “best mattress” or “best recommendation,” but I usually change it to “highest average review.” I want the better-reviewed stuff at the top. So, nice cool plugin.

Yeah. Yep. Good stuff. So, well, that is it. And I thought, well, shoot, we should have had this a little closer to Halloween, and then you could have dressed up. I know you are a Halloween…a little bit…a little bit of Halloween…

A little bit, yeah, a little bit of Halloween.

I’m surprised there isn’t something on your ceiling or wall back there that gives…

I got Michael Myers, he’s come to…

Oh, okay. Okay. There. Okay. Oh, up there. Okay. Okay. Something we needed…some effect there, some…

I think…stuff every room in my house…

Alrighty. Well, that is it, I think. Yeah, we went over some good stuff, lots of things coming around the bend, but Woo.

So that’s it. And you can always find Do the Woo on all your favorite podcast platforms and on my site, bobwp.com. And I think that’s it. So I think we’ll be returning after Halloween. So happy Halloween, everyone. And assuming we survive—we should—and Brad, enjoy. Always enjoy our little time every two weeks. We figured that’s about our limit. We spend a little time every two weeks, and we’re good to go for another two weeks.

I get a quick shout-out—this weekend is WordCamp Philly. There are a few WordCamps, Word

Camp Philly is near and dear to my heart. I was the co-organizer for the first five years. It’s this weekend, so if you’re in the area, say hi. I won’t be there Saturday, unfortunately—it’s my son’s third birthday—but I will be there Sunday for Contributor Day to say hi to everybody. So, always a great event.

Yeah. Yeah. And speaking of WordCamps, I’m going to be next week, next weekend, I’m going to be at Portland, Oregon, WordCamp, and I’m going to be kicking off the beginner—they’re doing a beginner track for the very first time. So I get to go back and teach everybody the basics of—the real basics of WordPress.

The big question is, are you going to be touching on Gutenberg?

Somebody else is going to be talking about it. I thought my session would turn into Gutenberg, so I’m going to kind of casually slip it in and say, “Oh, there’s something coming and somebody’s going to be talking about it. Don’t worry about it. Yeah, it’s just this little thing happening.”

Well, good luck. That’ll be amazing.

Alright. Okay. Well, thanks, Brad, and thank you everyone for joining us for Do the Woo. See you in a couple of weeks.

Bye.

Bye.

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