Content Strategies for WordPress Businesses

Adam:
Hello, miss Emma.

Emma:
Hello. Hello. Happy days.

Adam:
Happy days. This is Woo BizChat. What are we chatting about today, miss Emma?

Emma:
It’s one of my favorite topics, content and what is so fantastic about creating it.

Adam:
For those of you that may not know, Emma is head of content at a little place called hosting her, and that’s kind of a big deal. You were telling me that you, which employee hire were you? You’ve been there for a while.

Emma:
That was four years ago. Yeah,

Adam:
Four years ago. So you’ve been there a while. This is something that you are well informed about you. You live this, you eat, breathe, sleep, talk about content and as you and I were talking about the different topics we could have for this podcast, what would be helpful for our audience? Content is king and queen and all the royalty content is important and I thought, hey, let’s use this episode to kind of go through a number of questions that I’m going to be asking you and I’ll pop in with some of my thoughts and really be approaching this in a best practices kind of a way.

Many of our audiences, I would be surprised, don’t necessarily aren’t head of content of a large hosting company with the type of resources you have. So we’re going to sort that. That’s sort of our best practices. You guys do a lot of thought work, you spend a lot of time thinking about creating content, about communicating all of these things, and we’re going to work backwards a little bit from that. So yeah, let’s start with the first question and which is the title of our show?

What’s so great about content?

Emma:
I like this question so much because there’s so many answers to it and you can go very, I don’t know, company marketing wise, if you’re thinking more about your brand and you can give those type of answers, it builds trust for your brand, it builds brand recognition, it helps if you want to go more technical, it goes more SEO. It can help you create leads if you have more with dollar bills in your eyes.

It also can your expertise and your authority. So people are, when they think about something in general, they go, oh, I need to think of hosting your first or for whatever your company is first. But I think the best part of it is you have so many creative out so many different ways that you can show your creativity. It doesn’t have to just be one vertical. It can be if you’re more into writing, if you’re more into video, if you’re more into whatever it may be, you have this beautiful storytelling concept to it that can help you at the end of the day, help the person that you’re trying to, your target audience and the people that you’re trying to reach in whatever way that they feel most comfortable learning about your company and the products and whatever it is that you’re trying to get out there.
So what is not great about content is a shorter answer. I’d be like nothing.

Adam:
Well, what I think about is that in business, and this is woo or whatever business you’re in, it is not enough to merely exist and be good. We’re a good company, we’re here, come by our stuff. That’s not enough. It’s the storytelling. I like that you use that word storytelling is so important because everybody has, I don’t have a story. Yes, you do have a story, everyone’s got a story and how you get that out there is really important. If it is only salesy where we’re so great, look at us. That’s not enough.

Because again, you’re just saying, look at us. So when you’re thinking about content, and you can use this in the context of hosting or I think it’s a really good framework for us to work off of. When you’re thinking of the context of hosting her and creating content, what are some of the things that you keep in mind? We kind of listed it already, but to kind of just sort of bullet point, what are the things you keep in mind as you are helping hosting or create content?

Emma:
And I think a good thing to just point out right here is when I think about answering this question now is not the answer and the process that we would’ve done three years ago, two years ago, one year ago. Every year when we’ve grown, it’s changed. So depending on the size of your team, you could be a one person team. We had a very small team at the beginning. That might be a better place to start and then I can kind of grow maybe on that. So let’s take a ride back four years ago when Down memory lane. Yeah, down memory lane. Now I’m trying to think.

Adam:
Yeah, how has it changed? What are the things that you like you, it’s different now and that is part of the lifecycle of a growing business and what have you seen change?

Emma:
Yeah, so I mean it’s funny because now I focus so much more on SEO content and product led content and that type of stuff and a little bit of blog and that’s more like thought leadership and employer branding. But back in the day it was a free for all. We had a plan and it’s okay to make mistakes. I think we’ve said this in the last two podcasts as well, because we learned from ’em. We figured out what worked for us and what didn’t.

So back then we had, man, I don’t even, I just start laughing. I really wish you could see because my face, because it’s just like I think of how nuts it was and how we even figured out what worked and didn’t was crazy. We went through a phase of let’s just get content out there in general in masses. And so it was like, let’s try to figure out every single keyword, which is for those of you who don’t know, a certain best way to explain it is something that somebody searches in any type of search engine and an intent to get an answer.

We were just thinking if they want to use anything to do with a website and with the products that we were offering at that time, how do we answer that question and then let’s start figuring out what they like and by the way that we’re answering it. So we started writing some how-to tutorials or some the best plugins for a certain type of WordPress site. If you’re trying to sell something, what are the best plugins for that? And yes, and then changing up how is it that we want to communicate to the people that are listening to us and what are they enjoying the most?

And that was kind of the first bit, taking a bunch of ideas, trying a bunch of different styles of writing different tones, tone of voice and on different platforms. And then kind of seeing what starts to rank on search engines and also what people are engaging with, what they’re resharing, what’s getting the most, what are we getting sales from, and then trying to do more of that and replicating it into something a little bit more, I don’t want to say strategic because I don’t think that happened that long ago, but something more organized I guess you could say.

Adam:
I think one thing I want to stop you on a minute is that you were mentioning how at the beginning you didn’t have much of a plan, right? You’re like just more, whatever it is, it’s got to be more of it. And I think takeaway from that is that by any arable metric, hoster is successful. And if you then work backwards of four years ago, plus that not having a plan, not knowing exactly what to do, didn’t keep hoster from being successful and from growing, it was a little bit of like, Hey, let’s try it. Let’s figure it out and along the way we’re going to learn stuff. Does that make sense? Is that kind of how your experience?

Emma:
Yeah, I 100% agree trial on error and it’s almost like a mini postmortem for every little thing. So you make a plan of sorts and then you look at what worked, what didn’t work, and you either try to tweak what didn’t and try to replicate and mimic the things that did. And then that eventually turned into a very nice hosting or style guide where we have a tone of voice, different styles for different type of platforms that we’re using. But that all had to start somewhere. Nowadays you can probably chat GPT and be like, I want to be funny and help me make a style guide. But back then, no,

Adam:
Which is a whole other podcast or 10 as far as content creation as it relates to ai. Let’s get that in a little bit. I want to go back before we jump into ai, you mentioned keywords and how important that is. Kind of highlight to me as you’re doing your work, as you’re planning out your communication, where in that conversation does keywords come into it and how are you thinking about keywords right now?

Emma:
Yeah, and I think this is something that any sized team can do, any size company can do. You can be one person, you can have 10 people, you can be larger, but it is good to always think of keywords or topics if keywords are still not something that you’re comfortable with, if you haven’t actually looked much into it.

But it is, it’s good to understand what the people that your potential clients or your target audience, what’s important to them, what are their goals, what are they trying to find the answers to so that you can be the solution to their problems. And those are going to be the keywords that you look for. They can be one word like hosting her or they can be a couple words or they can be super long tail words once you get into that. But just think about what you search, how to make, what did I say the other day? How to make a plant calendar, I don’t know. But if somebody’s searching, those would be your keywords, plant calendar or how to create a plant calendar. And I think that that’s a very good place to start.

Adam:
What I like about that is, and how the word that came into my mind was the word empathy. And I think that that’s an interesting thing where we often, we do the work that we do really well and we don’t always take a beat and think, well, what is my customer or my ideal customer, what are they thinking about? And this keyword exercise that you guys seem to do fairly often is in that vein of empathy for your customer. My customer has problems. There’s things that they’re trying to solve, there’s things that they want to do. We have the solution. And again, advertising, Hey, look at me, we’re amazing. The work that you’re doing is less about, Hey, look at me, we’re amazing. What are those problems that they have and what are the words that they’re going to use to describe those problems? And what question are they going to chat type into Google or whatnot? Is that what you guys do?

Emma:
Yeah. And the more and more you get into keywords and keyword research and figuring this stuff out, all of what you said is true, but there’s also variations of it. Some of your keywords can be specifically for just brand awareness because this is something that people search for a lot and it’s related to your niche, but you might not actually, you would get traffic and people would find that whatever article organically, but then maybe you wouldn’t get any sales from it.

And then there’s keywords specifically that maybe have less of a chance for more broad brand awareness because maybe not that many people search for it, but it’s one of those ones that you talked about that’s more tied to empathy that actually just solves a problem. So maybe not that many people search for it, but every single person that finds that article will have a solution to their problem. It’s just maybe not that big of a problem that everybody has. So yeah, I think at the end of the day though, that is something very important to point out is the empathy and the solution to whatever the keyword is should be in your article and it should be there as quickly as possible. Just keep going back to all of those apple pie recipes where you learn the history of granny apples and who planted the first one and you’re like, where’s the recipe? So

Adam:
Just tell me how many apples I have to buy. I’m at the store right now, and do I need eight apples or not? Yeah,

Emma:
So don’t do that. Be helpful with everything. You be

Adam:
Helpful. We mentioned AI just a hot second ago, and of course the thing that’s on a lot of people’s minds and they’re trying to figure out, okay, I don’t want to get left behind. I know this is really helpful stuff. As a large player in this space, are there specific AI tools that you guys are using or ways that you’re thinking about ai? Share with me a little bit about your guys’ thought process on that.

Emma:
Yeah, this year has been a whirlwind, I think it was January last year when AI was like, I am here year ago. Best of luck. Let’s see what you got. And everybody just kind of dove in and went for it. And now we are more into a groove of using it one way or another. But so I think with our team, we do use a lot of it for more SEO related stuff, so it can help you. I don’t know if you’re trying to create a brief for a keyword, you can and a brief is just an outline of the content that you want to write. Maybe you can use it to analyze if somebody’s already created this article, what are some things that is a must have for your article? And then that way you can spend more of your time figuring out a unique aspect to add to it.

Because the AI has already done a lot of the setup for that. Where we’re finding a lot of benefits with it is auditing process and content repurposing. So just like simply if you have an old article, checking it in an AI chat GT and just being like, is any of this incorrect? And if you have, what is it? The 4.0, not the 3.5, the one that has them up to date stuff 4.0, yeah. Then you can even ask it to be like, where did you fact check this? And it’ll link it all for you. So it makes figuring out which articles to audit if you want to update it a lot faster.

There’s also Bard. I think it’s kind of just fun to play with as well, figuring out which one’s better for this type of content, which one’s better for that? Which one’s better just for researching? Or once you do the research by hand, checking it into the ai. So there’s so many different mixes of using different ais and where you use it in your content creation that it’s almost like the sky’s the limit. It’s just whatever works best for you, you experiment with it and then you iterate. I guess the next time something new comes up

Adam:
So that this doesn’t become the AI episode, I’m sure we’ll have another one of those. I’ll limit my question to just one more on that. Do you guys have a list of tools? Because like you said, there’s Bard, there’s 4.0, there’s in chat GBT, but there’s Google’s now offering, even in chat GBT, there was a teams thing I was seeing where different teams can you have your GPT and multiple people are working in that GPT together. There’s all kinds of things. There’s also, I mean, communication, there’s also the image creation and all these kind of things. I feel that I’m constantly being marketed to these different tools and I’m a little bit, I know I need to pay for some of this stuff, but do I need to, how do you guys think about which tools to choose and yeah,

Emma:
Yeah, that’s good. I know at first even using Jasper AI and they have even changed, even SEO tools like SURF or SEO has started incorporating ai. Even our hosting or website builder is now with ai, so everything’s with AI and it is hard, but I think it just comes down to preference. So I’ve just been a GPT girl from the start, even when it was, it was just so much fun. And then now with the Dolly, you could spend hours on this, but I think what I really like about this chat GBT four, is that you can, if you have gotten to the point in your company where you have a style guide, you can teach it to, it has a type of machine learning and integration so that you don’t actually have to prompt the AI to be set up with everything in the style that you want it to be written in. This is for writing, obviously.

So we have something specific for hosting or tutorials, something more specific for blogs, something more specific for sales or landing pages or product. And we don’t have to do all of that pre requisite work. We can just click on that one. It’ll open up a new chat and cut off a lot of time. So I like that. Shout out to chat GPT and their new version. Obviously the teams,

Adam:
Are you using teams? Have you tried that yet?

Emma:
Yeah, we just got it. So now we’re moving. We had basically every single team had a chatGPT, personal, and now we’re integrating it all into the team’s version.

Adam:
I think that’s going to happen more and more. Well, to not turn this into the AI episode, I think that’s coming down the road. The last thing I’ll say is that if you have a small child and you need to keep them entertained for a while, it is so much fun to sit there. My daughter, she loves animals, and so the Dolly, the one that’s in the, we were just like, describe it animal. She’s like, leopard white in the snow, and there it is, it creates it. And then she’s like, I’d like, what do you want to change about this? And she did. And then we printed ’em out and anyways, that’s just a whole other thing. But entertaining Sheldon with whatever they want, their imagination is cool

Adam:
Yeah. Pretty weird stuff. Alright, so in this area of content creation, we have lots of channels, there’s lots of places you can put your communication, and of course there’s text, there’s video, there’s audio is what we’re doing now with podcasts. We’re creating content as we speak, and you’re listening to content. As you listen to this podcast, how do you guys think about the different channels and okay, we’re going to try to be on every single channel we want hosting to be on every little thing and dah, dah, dah. Or is there more of a thoughtful approach to it or how do you guys think about the different channels, the tiktoks, that, all that kind of stuff?

Emma:
Yeah, I think now it’s so much easier do to experiment with each channel, even with a small team. Maybe a couple years ago when content repurposing just was just more of a longer process, it was hard to be like, let’s research this tutorial than have somebody change it into a script to write so then somebody else can record it. Or starting from a podcast interview and then changing those into, I dunno, a YouTube video and then a tutorial.

Now it’s just so much easier to do, especially as a lone wolf. So you can experiment with all of these different channels and these verticals that you’re talking about so that you can see what the people that you’re trying your audience, what you’re trying to get to them is actually reaching them. So if you, let’s just do an example with a content, an actually written content piece because you know that your audience wants to learn how to sell theft animal white leopards that your children create on Dolly.

If you research how to do that, how to start an e-commerce business with a woo plugin and a WordPress site possibly hosted on hosting her. And then, yeah, but where do you begin? So somebody creates this tutorial on all the steps that you need to do and that can target the people who prefer to read and to follow along step-by-step with text. Then you can change that maybe into a script with ai. This is where it comes super in handy. Just copy and paste and tell it what kind of vibe you want the script to be.

And then have a recording of that. Then you can take away the video and it can be a podcast or it could be something that you listen to, but you don’t actually have to watch the video. And then you can take this as well, plug it in AI and ask it to make different versions of this content for any social media platform. So LinkedIn obviously has a different vibe than Instagram, and Instagram has a different vibe than what else is there, Twitter and TikTok or X. And then from there you can even start outreaching paid marketing channels like affiliate people that also like to show off stuffed animals and this is going weird. And then get them to share your stuffed animal and they can make some money and off of yours. So basically what I’m saying is out of this long process nowadays, it’s so much faster to experiment.

And then after you have all of these things published, don’t forget to publish them, set a deadline, come back to it a month later, or if it’s organic, just keep in mind that it’s going to be a little bit longer process. If it’s paid, you’ll probably see more results faster and then decide from there. I think we had talked about private, not on this call, but know thy audience, thyself, thy brand. And so if you’re thinking of your audience and what they’re clearly liking, experiment more down that vertical at first. You can always go back to it maybe with sub items of your verticals, but you can always delete it at the end. But you’ll never know if it doesn’t work for you, if you don’t try it,

Adam:
Get it out there. So the winner of our listening of the podcast here, whoever’s listening, if you make a website with snow leopards that are stuffed, not actual stuff, and send it to us, tag us in your social medias, you will win. I dunno what you win, but it just, you’ll be the winner.

Emma:
You will. And by the time that you win, we will have an awesome thing for you.

Adam:
Absolutely. High fives.

Emma:
Yeah, virtual high fives for no one to see.

Adam:
And I think there’s even something to, as silly as it would be for someone to take the idea that we have of making a website about selling stuffed animal snow leopards that you created in chat, GPT or Dali, try stuff. That’s how you figure it out is it doesn’t work the first time and now you know how not to do it. So that’s kind of the theme of this podcast is keep screwing up.

Emma:
Thank you.

Adam:
Alright, so here’s another thing. You started to hint at it, this idea of consistency. Know thyself, what is your brand? Alright, so I’m going to break this up into a couple of different questions and then you can tackle it however you want. I think there’s the consistency of, yep, we have our brand language with even from the colors for the fonts and how we communicate. And then you have your tone, your voice, how do we think about the different channels? And then I’m going to throw in the word humor, like, oh, we’re serious over here because we’re business professionals, but then we think this is funny and we want to try that too. How do you think about that consistency and yeah, I’m kind of throwing a lot of stuff at you, but yeah, what are your thoughts?

Emma:
Yeah, I think you said at the beginning that content is king and I’m always like, yeah, well consistency then is queen. And I love consistency. It is something that I love to nitpick. It is something that I love to fix and I just really appreciate a brand that is consistent with everything that you said. The colors, the way that they present their information, whether it’s it’s them with without having to think too much about it or even seeing their name or their logo. If you can get to that level, kudos to you. And yeah, I think that’s almost part of the point of it is you can just kind of see a Nike ad and not see the swish or the color, but you could see the colors, the style of it, what they’re showcasing, but never see the actual logo. And probably we would all guess that it is, when it comes to funny and serious, I think that you can be funny, but if that’s your brand, you have to own it.

And then there’s different variations of funny, there’s the brands that can go like ham on being funny, and then the ones that can do a playful one for some reason I’m thinking of that oat milk or is it water in a carton? And I love the way that they describe their ingredients, but I’m thinking of all of the playful funny where they weren’t malicious, they weren’t mean, they didn’t do anything to discriminate anyone, but they were still playful with keeping your attention. And I think even though, I can’t remember exactly, probably because I didn’t buy it, if I were to just think of, I can picture the font, I can picture the carton and after a few search intents and the keywords will line up and I will find this just because it was memorable.

So I think at the end of the day, consistency content, the brand, depending on what style you want to go, and just as long as you’re consistent with it, people will start to remember whatever it is that your style is. So just have it make sense as well. If you’re going to be talking about something serious. I mean you could do it in a funny playful way, but to an extent.

Adam:
Yeah, I like your passion about brand consistency. This idea that we want people to spend as few calories in their brain thinking about it. Because when you think about something, actually your brain is using up calories and you’re having to think about, okay, what is this I’m seeing? I’m taking up my time. And the quicker you can have someone kind of walk through the value proposition, and I like this idea that, and I’ve said it before, I’ll probably say it again, is that identification of the problem. What is the problem that our customers have? What you do to solve that problem? And then how it feels to have that problem solved. And you’re kind of taking people through a quick story arc of how to think about you. Like, oh, I do have that problem. And you do solve that. That’s what you do to solve the problem.

And then that emotional connection with the story is how it feels once that problem is solved. And I think of the different ways we communicate that consistency that you’re talking about, and then of course trying to apply that to the different mediums and different channels that we’re talking about. This is interesting, interesting stuff.

Alright, so we’ve talked briefly about a bunch of these different areas as we’re continuing this on our conversation about content, someone is just getting started. You have kind of seen it all. You’ve been there early on in hosting her and to just throwing stuff against the wall to see what works now to where you have a process. Is there any advice that you would give to let’s say someone who is a one person team, a team of themself, maybe they use Fiverr or something to help them with some of their work. Where should they start? They have a limited budget, they have a limited amount of time. Prioritize for this wonderful person creates content. You’ve got, how do you think about it? You’ve got a couple hours a week, what do you do?

Emma:
Yeah, especially if you have a small budget, you don’t need to get into the platforms maybe just yet. Like the hfs, Accu Ranker, that’s more a SEO and keywords. You don’t really have to get into Google Analytics, but once you start getting into it, you’re like, but I want it. But you can technically do all of that and save yourself pretty petty. But something that I think is easy, that can be a lot of solutions is ai. You can also get something that’s more helpful towards fact, not fact checking, but spelling stuff like Grammarly is a good way to just double check that type of stuff. But you can also use the ai. Do you use Grammarly?

Adam:
Grammarly Pro is, yeah. If I only have a certain amount of money, like a small amount of, I’m spending some of my first money on Grammarly Pro, it’s because I’m terrible at grammar. So that may not be for you.

Emma:
And hey, for those of you out there that are, you can still be head of content if you don’t know what a Jaron is because you’re not alone. Well, now I do, but yeah.

Adam:
Yes, but you learned that through Grammarly.

Emma:
Grammarly please sponsor us.

Adam:
But yeah, Grammarly also, again, and I think part of that, again, not to go too much far into the ai, but Grammarly also has its AI element to it because everybody does. And this is not sponsored by Grammarly, although if they’re interested, we’re listening, Grammarly is one of those ones that can help. It can give you suggestions on where to go. So yeah, that might be a good one.

Emma:
And I can’t remember some of the other, similar to Grammarly, but also checking that where they have more of a condensed version of it, something Quill, I will have to double check that. But yeah, if you just search grammar checking tool, they have, I don’t know, maybe a thousand word limit, but you just have to copy and paste it quite a few more times, but it’s free. So you can use all of those to help with that. And then just remember to try to have some fun in all of it. Figure out which one’s the most fun for you to create and which one’s the most fun for the audience to enjoy, and then make those merge together. And then once you start maybe your two person show and a three person show, you can start growing your budget and getting that Google Analytics, getting some hf, spending more time.

Adam:
Do you see more, I mean this is a loaded question, but when it comes to creating content in text, in audio or video, if someone had to, where should they put more of their time? Is that maybe specific on them, what you enjoy doing more or how do you think about those three mediums?

Emma:
Yes and no because I think text, you just need a computer or a laptop. You can even do it on your phone actually. Actually you can do video on your phone these days. So if it comes down to that and which one you prefer more, I guess nowadays there’s so many apps and stuff that you can do for free. To me, obviously, because I started with content, that’s the easiest way that you can start. And then just feed it out to all of these other ones where you can test out, like you said with Fiverr, get somebody to write something for you. You edit it to your style, you give it to a video creator, they maybe already have some studio set up or you can record it yourself and publish it as a podcast. But written content is a good solid place to start because you can kind of feed it out everywhere.

But that being said, now that I said that with, yeah, this is so hard. I was thinking about, I just downloaded a bunch of free video editing tool apps on my phone that you have to pay for on your laptop or you’re a desktop, which you can get for free. And they have so many more versions of it, you don’t have to get final Edit Pro, but if they’re listening, they can also sponsor us. But now you can just do basically the same thing, same thing, without the needs of a studio. So yeah, I guess it comes down to your passion. But if it were me, I would recommend content, written content first.

Adam:
And I think what I like about the idea of written content is that know thyself is a really key part of this is you need to know who you are and that doesn’t change. And you can look at that text, okay, this is our mission statement, this is our vision, these are our core values, these are the things that are differentiators and those are written down.

And then you can say, I’m going to take that chord differentiator, one thing that makes us special and I’m going to make a video on it, or I’m going to ask to be on a podcast and talk about that differentiator or whatever it is. But I think you’re right, starting with written content and then dependent on your personality. Do you like being in front of a camera? Do you like the sound of your voice? Because that was a hard thing for me to get used to.

But yeah, just go into it. The thing that was encouraging me the other day of creating content is I went on TikTok and there are these lives that people are just talking and I was like, there’s like 500 people watching this person do homework or just nothing. And if that many people, if that person can have that type of charisma and courage just to do that, I can record myself and I can share the thought leadership that I have. And going back to the overarching theme of this podcast is, it’s probably going to suck the first time, but I’m going to keep doing it and it will get better. Just like this podcast, I feel like we’re getting better as we go along.

Emma:
Speak for yourself, mate.

Adam:
Alright, so let’s start wrapping this up to kind of pull all of this together. We’ve talked about some of these best practices, kind of just rapid fire at us. What are the things that hosting are at you head of creating content there at Hoer? How do you think about creating content and just rapid fire, just bullet points. What are the things you’re thinking about?

Emma:
I will do keywords, which is fun. So if you know them, you can choose to research them more. And if you don’t know them, you can search for them and help somebody who’s created content for this exact purpose. So creating content, hosting your style ish, yeah, SEO part briefs outlines keywords. These all go together. Some type of SEO strategy, there’s onsite offsite, so look into both of those. Similar to keywords, you can bid on keywords as well. This is more PPC, which we didn’t really get into. And pay-per-Click your PaperClick, I’m just kidding. So yeah, I don’t know what that meant. pbc,

Adam:
Pay per click,

Emma:
Pay per click, and you can bid on keywords. And for just a really quick thing, it’s the little ad that comes up at the top of Google search. Also, with the content creation process, you can look more into writing and writing platforms, Google Docs, Grammarly, any AI editing software publishing sites. So your WordPress site where to publish all of this content as well. And then remembering to do an audit. So everything is being updated. It’s really hard to keep evergreen content, which doesn’t really change that often because everyone’s always working on their products to do more.

So remember to do an audit by looking back at your pieces or your articles or your videos and making sure that you keep them up to date so that everybody that’s reading your information isn’t getting outdated things. And then you can move on to email marketing and inbound marketing where you can send newsletters or you can give banners on the side, some coupon codes. You can create downloadables and you can ask people to give you their email so that they can download a cool checklist that you’ve created from how-to tutorial, but also get them on a subscriber list so that you can send them more up-to-date content. And with all of this content, you can also reach out to partners or possible affiliates or influencers and get them to also show your content. So yeah, I mean it was a lot, but

Adam:
That was rapid fire. Thank you. That was awesome. I think the takeaway from that is one, go back and listen to that list. That was a really valuable list. Another part is, I think and mentioning Nike, just do it. Start, do something. I think part of as people who are starting these businesses, every little dollar they get in, that’s important. Carve out part of the money that’s coming in for your marketing and that all comes under the content creation. Pick a percentage, 20% is kind of a good number, but that depends on what you’re selling, what your overall costs are. But spend the money, the resources to do the thing.

You’ve done something great in WordPress, you’ve built a plugin, you’ve done something here and it’s wonderful. And then you, wait, how come I don’t have more sales? The end of it is that creating content marketing, it works. Companies spend bajillions amount of money. I have no idea. I’m curious what Hostinger’s budget is that would come under marketing and content. It’s probably a pretty significant part of their business and would be a large attribution as to why they have grown. I come in contact with a number of people who have these products and they’ve made them, but they don’t really have much of a budget and they’re afraid of spending it because scary. There’s not much there. But you don’t have to spend a lot of money. But get started, get in the habit of like, okay, this is worth it. I’m going to try that thing on Facebook and spend a little bit of money there. I’m going to try that thing on Google, spend a little bit of money there and then I’m going to maybe sponsor do the woo. That’s an excellent opportunity. Get your name out there. And it’s not that expensive in the grand scheme of things to get your logo, to get your name, to get your content on those different places. And that’s really important.

Emma:
And I think one word we didn’t really say is click. Commit to the content that you’re creating. Do it. We commit to your content that you create. Yes. And if you actually are interested in more information about content, SEO and ai, there is another podcast on Do the Woo recently from Alex Moss at Yoast about that. So you can check that out. Or if you want to hear more about Emma and Adam babbling buffoons about ai, just ask and we will deliver.

Adam:
Come check us out. Emma’s at hosting her. You can check her out on all the socials. I am at Sears Influence. We do all this kind of stuff. We help people get the word out. And what we do is interesting is people that once you create content, getting it out to the different channels, that’s also the hard part. And that’s something that we do. So if you need help with that kind of thing, yeah, just ask a question and we’ll help you out any way we can. Until next time, make good choices. Be kind to small animals and we will see you soon.