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Brad Interviews Bob Dunn About His New Project
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In episode 17, we go for a different take on things. Brad interviews BobWP on the latest changes on his site.

Co-host BobWP turns guest as Brad chats with him about his newest project. BobWP.com has officially become All Things WooCommerce, which pretty much sums it up.

All Things WooCommerce

This huge project is dissected through the questions from Brad. In a nutshell, BobWP.com is now entirely devoted to WooCommerce.

We talk about what this kind of endeavor entails. For a teaser, this took analyzing 1,322 pieces of content. Listen in to hear the nitty gritty.

Talk About a Website Project Fail

We wrap up the show chatting a bit about an article Brad shared: Hertz hits Accenture with $32 million lawsuit over failed website redesign . If you design sites, whether they are WooCommerce or not, Brad recommends checking out this post to put your life’s work into perspective.

Episode Transcript

BobWP:
We are back with another episode of Do the Woo podcast, show number 17. I’m your main man, Brad Williams, and I’m joined by my esteemed co-host, Mr. BobWP. Bob, how’s it hanging?

Brad:
Good, good. How are you doing, Brad? How was your great, you recently had a retreat with your agency, right?

BobWP:
We did, yeah. We had our annual, what we call WDS Camp was last week. And as most of you probably know, web dev studios. We’re a remote company, so we have employees across, I think 18 different states. Everybody works remotely. So once a year we get the whole company together. This year we were just outside of Atlanta, Georgia, in a really beautiful house. We rented a mansion really because they had to fit almost 30 of us. And we get together, we get together for about a week. We have a lot of fun. We do a lot of learning and growth, a lot of fun, do a little bit of internal stuff and work, but primarily it’s a time to connect, get to know your coworkers, get on a more personal level. It’s huge for a company like ours. To have something like this is extremely important and extremely valuable, and I think it’s easy to maybe not understand the value of it until you’ve actually done it. And then you kind of see the relationships and the growth of the company and the teams and the personnel and the individuals. When you come back, there’s more of a tighter sense of camaraderie and family and whatever you want to call it, but just staying together in a big house, which I love to do versus a hotel or a resort. I like having a big house. Everybody has their own room and space, but we’re eating together, we’re cooking together, we’re hanging out around the campfire at night,
Cornhole and swimming. And so it’s just a great time to recharge, kind of reset. So I had a lot of fun. That was all last week, so playing a little bit of catch up this week, as you can imagine, but well worth it for sure.

Brad:
Yeah, that does sound great because I mean, I’ve, it’s always been just me and my wife, our company. So our retreats are kind of small, but those are called vacations, Bob.

BobWP:
Those are, yeah, yeah,

Brad:
That’s right. That’s what it is.

BobWP:
And you’ve been up to some work and fun stuff on your side recently, haven’t you, which we’re going to dig into a little bit today.

Brad:
Yeah, yeah, it’s been an interesting month and it’s kind of still in the process, so I’ll kind of let you lead into that. But yeah, it’s been an experience that I hope I don’t have to go through again soon, just because of the time consumption. I mean, it was fun in a lot of different ways, or I should say strangely fun, a learning experience. Yeah. So yeah, I thought we’d chat about that, have Brad ask me a few questions about that. Then we have another subject we’ll get into interview

BobWP:
Bob for this. Dreams do come true. Yeah. Yeah. I mean, let’s dive into it. So you kind of tease it a little bit, but you’ve had a big project that you’ve been working on that affects your blog, which obviously I would assume anyone listening to this podcast is familiar with Bob WP website. Why don’t you tell everybody what you had and what the high level plan was, what your goal was, and then we’ll dig into the experience that you had a little bit.

Brad:
Okay, cool. So what I’ve done officially as of by the time this airs, it’ll be yesterday, is my official announcement is I split bob wp.com into two sites, and it’s a 9-year-old blog. So it’s had a lot of content on it, even though I’ve deleted a lot of content over the years. So it basically, I’ve been thinking about this for about a year. I mean, this was not something I just dove into because it was kind of insane to even consider, because I guess it’s looking back at, okay, I started this site in 2010, and that was when I was doing design and coaching and training. So it was all WordPress beginning stuff and tutorials, and so throughout those years it became just a WordPress site. It was your a resource for WordPress, and it morphed over time. Then I moved into the e-commerce space with WooCommerce, and I didn’t really write about it a lot.
I started right about it, I think in maybe 2013, 2014. And there was a point where I started to realize that I wanted to take, and this maybe was about three years ago, take the site more e-commerce focused for many reasons, because my site is basically my business, so I have to find ways to monetize it and make that work. And as I looked at it, and it is a matter of looking at your analytics, looking at just all these different things, I thought, man, is it really time to split this in two, because I have all this other stuff, and then I have e-commerce and I have WooCommerce. So I had to take the approach of if I set this to totally WooCommerce my site, Bob wp, how do I take that out of the information, put it on another site? What does that site, what is it called? What does it do, and what content do I start dumping? And the numbers at the end of it were really insane. It was like, wow, I deleted this much. I kept this much here. I moved this much over there. So now I have WP content marketing.com, which is my second site, which I moved over basically everything that doesn’t have anything to do with WooCommerce or running a WooCommerce store. So it was really, there was a fine line between writing stuff that was more eCommerce general, but would still be of interest
To WooCommerce store owners. So I had to keep that on there. So this has been a process of starting with basically a content audit of my content going through and really going by piece by piece, and then starting to take each piece, which was over 1300 poses when I started, and really evaluating almost every single one of them. And now I’m at the point where I’ve done pretty much moved everything. I have a few lingering that need to still be moved over, but there’s reason for that. I did go through the SEO, I talked to somebody that knew what they were doing. I mean, the SEO Pathfinder talk to somebody there and kind of get that all straightened out. I thought I knew enough, but it’s one of those things where you feel like, I know enough to be dangerous, but what if I really muck things up badly, so I want to make sure I’m doing things. So now it’s official, and it’s just interesting to see the traffic now and what’s going on.

BobWP:
So you covered, obviously, it’s a big undertaking, and

Speaker 1:
I think this

BobWP:
Is one that other people have probably gone through, whether it’s cleaning up content or separating things, because like you said, your site changes, the focus changes. So what do you do with the old content that maybe isn’t super relevant to the new direction or the new focus? The easy answer is just to leave it there, but I think it confuses the message, confuses the user. So you have Bob wp, which is now your WooCommerce focus site, and sorry, what was the other one called? The new site?

Brad:
WP Content Marketing.

BobWP:
WP Content Marketing. Okay. So first question, why’d you use WordPress? Yeah, I guess it would be weird if you didn’t, right?

Brad:
Yeah, it’d be like I’d have to suddenly think, yeah, it would be kind of weird, then it wouldn’t be as, I mean, the structural part of it, creating a new site and doing tweaks to that. The structural part was really, I hate to say it was probably the easiest part. I don’t get into custom whatever. I used a couple of Genesis child themes and I created my new site, and that was really a small part of things. I mean, the actual building of the site. So WordPress just seemed like the thing to do. I dunno.

BobWP:
Yeah. Well, I mean, it would be weird not to be on WordPress if you’re talking about WordPress. So smart choice, Bob, smart choice, a good decision. Let’s talk, you touched on it a little bit of a pre-planning. So you mentioned you basically had to audit all your content, right? So you have, what did you say, 1600 posts, something around there approximately. You audited that. How did you do that? Were you working right in WordPress dashboard? Did you export that into a spreadsheet of some sort?

Brad:
I did. What I did is I exported the top 200 ranking posts in the last three years in a spreadsheet. So I put them there for, I could look at what is driving traffic to the site, what am I going to move? Then I started looking at all the content. First I had to think, okay, I have a lot of affiliate links, I have a lot of links in there, and I’m interlinking a lot of content. So I knew I was going to have to be prepared for that to make sure everything’s connected right. I didn’t want somebody linking back over to the old site, being redirected back to where they were to another post. So there was a lot of that. Then I had to look at each piece of content, and I had to think kind of one of three things. I thought, okay, does this day on this site, is it obviously WooCommerce? Is it something I can kind of tweak it to make it more WooCommerce focused and keep it on this site, or do I move it over to the other site?

Speaker 1:
And

Brad:
Then in that fourth piece of that was do I delete it and how do I redirect it? What do I redirect it to? So there was those four.

BobWP:
Yeah, and that’s important. So you started with the top 200. Did you go through all 1600 or did you just focus on the high traffic stuff?

Brad:
Well, actually it was exactly 1,322 posts is what I ended up at the very beginning. I did focus on the top because I wanted to see what, and some of those have still not been moved over because of my discussion as far as the SEO ramifications and page authority and all that good stuff. But I did have to pay attention to those. But as I got into it more and more, I started looking at some content that maybe wasn’t the highest ranking. I had to actually think, is this really worth deleting? Is this worth redirecting? Is this worth trying to bring back to the surface? So

BobWP:
Yeah, I mean, it made you ask the question about each of those important pieces, those top pieces of content. You had to make a plan for each one of those. And it sounds tedious, but at the end of the day, that is the best way to do it, right? Because if you try to do any kind of automation, now, certainly if you have tens of thousands of pieces of content, you’re going to have to automate some of this. Unlikely you’re going to have the time to do that, but

Brad:
Oh, yeah, right.

BobWP:
Given the number of, even if you went through the entire 1300, whatever, it’s doable. It would just take a little bit of time.

Speaker 1:
Right?

BobWP:
So interesting. So you went through, I’m assuming you export that out of Google Analytics or something, your

Brad:
Analytics platform.

BobWP:
So you didn’t pull that from WordPress just out of your analytics. So once you’ve made the decision, all right, this content’s staying, that’s easy, just leave it alone, but this content is moving, right? You flag these pieces of these posts to move. Let’s walk through the process of how you actually brought those over.

Brad:
Yeah, okay. So the ones I didn’t touch, I looked at the 200 and I said, okay, I’m going to cut it at 75 and say anything above 75 that needs to be moved over, I’m just not going to deal with it this moment. I’m going to kind of start dealing with everything else. So I look at a post and I’d say, okay, I’m going to move it over. And I had a lot of, really, quite a bit. So I ended up, let me kind of give you numbers. So I kept about 400 and I don’t have ’em. I should have pulled them up 400 and some on this site. I moved about 250 over to the other site, and I deleted and redirected in some way about 600 posts.

BobWP:
Wow, that’s a lot.

Brad:
So about 60,

BobWP:
Almost half

Brad:
Percent of my posts were basically evaporated. So I had to look at, first of all, maybe I’d have something like a post in 2011. I went to a Word camp, whatever. Yeah. Well, nobody really cares about that. The traffic, I’d look at the traffic, I’d actually look at the stats of some of those and see in the last year, have they even been looked at many of them. So I would basically trash those and do that four 10 header content not found or, I mean, I wanted those to kind of disappear and if I be gone from the internet, totally, they had no value for anybody. So I always thought, is there any value here? Then the other ones, I had to think when I deleted them, is there a specific post I can redirect them to, or do I redirect them? Do I keep ’em redirect to Bob wp? Do I redirect it over there? Do I redirect it to a category instead because maybe it’s general enough. And I ended up with some posts. I had, and I’ll give you an example here. I had all these old WordPress posts that were basic how to change your permalink. I mean, really basic stuff that

Speaker 1:
Really

Brad:
Didn’t need to exist anymore in a sense. And it was so old that I’d have to redo all of them. The screenshots were from eight years back, and I actually created a new page on my new site that was very high ranking. I didn’t create it. I repurposed it over there, and it was one of my top 20 high ranking posts. It was the difference between posts and pages. I updated that one post and I added a little bit more extra to it. And then I also put a resource to send people to, if they want to learn the WordPress basics, which was WP 1 0 1, I redirected about 90 posts to that one post, because that kind of gives them some kind of a landing, okay, here’s one of the basic things about post versus pages. Covered quite a bit in that span, but then they’d also have another option. So there was a lot of deciding where in the heck do I redirect this? And I had to really think through, and it was sometimes it kind of got challenging. It was like, okay, this have to get creative here.

BobWP:
And a lot of times I recommend when you’re doing this, you talk about having a spreadsheet with all your URLs, A spreadsheet’s, a perfect place to auto generate one-to-one redirects for an HT access file. And if you don’t know how to do that, you can just search 3 0 1 redirect HT access. So basically, if you have the old URL and the new URL, whether it’s on your site or somewhere else, you can use a little bit, I think it’s the concatenation of function in Excel and easily auto generate all those redirect rules right down your spreadsheet and then just copy. So I recommend that for large redirects, of course, for just one-offs, there’s a lot of great plugins that’ll do that.

Brad:
Yeah, and that’s what I was using. Yep.

BobWP:
So that’s also an option, but that’s cool. So once you’ve made a lot of those decisions and the content you were bringing over, repurposing, you just, was it a copy paste? Did you use some kind of export import tool? How did you actually move the content?

Brad:
It was really a strange way to do it. I had to do it in bunches. I didn’t want to do it all at once. There was a lot of things I had to go in and tweak. I had to fix links inside the post and stuff. So I basically just used the export import tool in WordPress. And I would, I create a category and I would assign about 20 posts to that category. I’m going to work on these 20 posts, and I’d move them over. I’d move them over just choosing that category, using the default export tool, import it in, and I’d go in and then would, some of them I wouldn’t have to touch. But the interesting thing I found was, as much as I love Gutenberg, I needed to for sure, make sure that my posts were taken from the text, edit my old posts, convert ’em to blocks before I send ’em over. Because sometimes when I exported them in, and I hadn’t done that, I lost part of the post. It just disappeared. And then the other piece that was for some reason, some of the very old posts, the excerpt put in all this extra content, and I’m not sure where it came from. So I would have to go in and clean it up the excerpt. So almost every post I went over, I had to open up and do a little bit of cleaning up to, which was, again, a little redundant, but it needed to be done.

BobWP:
Well. Yeah, I mean, again, if you have a large amount of content, that’s tough. But if you have an amount of content that you’re able to massage a little bit and it’s not an obscene amount, then that’s ultimately the best thing because it is never going to be perfect on the first pass. And I’ve seen that too. It’s like legacy database artifacts, or maybe the encoding was slightly off an older post or whatever. You’ll just get some weird stuff. I remember one time I was battling, I don’t know if you know what smart quotes are.

Brad:
Oh, yeah.

BobWP:
Smart quotes versus regular quotes will drive you mad. The difference there is a difference. Yeah. Yeah. I imagine I’ve had that habit where all my smart quotes were out of whack when I didn’t even need smart quotes. They seemed to be quotes. So sometimes that’s the best route, especially for your top posts, like you said, analyze it. You don’t need to massage, at least not initially a post that gets one hit a year. If you plan on, you probably want to have it on a list somewhere and get to it eventually. But those top 100 or 200, 300 posts, those are the ones that people go to. Those are the ones you want to pay extra special attention to.

Brad:
Yeah, exactly.

BobWP:
Even a good opportunity to expand them, refresh ’em a bit, like you said, get the images and make sure they’re correct and spend a little bit extra time to make it. So the other big question I always like to ask or think about that a lot of people sometimes overlook is media. It’s a big question of media. How do you get the media over your images, your videos? I don’t know if you’re self-hosting videos, most people don’t are embedded. That’s fine. But what about your images? You got a bunch of images on these posts, you’re bringing ’em all over to your new content marketing site. Talk to me a little bit about that process.

Brad:
Actually, it was interesting. I installed a plugin that would add a box you would toggle to export and made sure and exported the featured posts and actual all the images. And I should have looked that up, but I’ll put it in the show notes as a free plugin on wordpress.org. And it worked like magic because the first time I did it, of course, the images didn’t go over using the default. I just added that to that, and everything pulled in just fine. The video, I do everything on Vimeo, so nothing there. Yeah. The problem with that though was that I protect my videos for people can’t embed ’em. So I put ’em on custom URLs, how you can put in the URL. So I had to add my URL into all these posts. I could do it in bulk, but it was still, so some of those went over fine. So I didn’t have any issues with audio because all the podcasts are staying on my site. And yeah, that little plugin, that little free plugin was a lifesaver for me. It really brought over all the media just fine.

BobWP:
That’s good to hear. I know sometimes that can be a nightmare, especially a scale. But yeah, WordPress has some great functions built in to silo media to silo an image, which basically means if you’re linking to something that’s not on your website, and WordPress can access it via the silo code, it will take the image, download it, upload it into your WordPress, and then you’ll get the new URL so you can swap it out. And I’m assuming that’s probably what that plugin utilizes. So from a code standpoint or like a command line standpoint, it’s beautiful because just any external images, pull ’em and download. Now, obviously you need to be careful. You don’t want to actually download images that are on third party sites that aren’t yours, because then you might get some copyright or trademark issues. So just make sure you’re pulling your images, but good, glad to hear that wasn’t too big of a pain. So we talked a little bit about redirects. What about SEO, just in general? I know redirects are obviously the biggie when you’re moving things around, but what other SEO considerations? I think that’s the number one concern that comes up when people talk to me and my company about migrating content, whether it’s from some WordPress site into a new WordPress site or some other platform in the WordPress, the number one concern is just the SEO impact.

Brad:
Yeah.

BobWP:
And so talk to me a little bit about what you did there. I know we mentioned redirects. Were there other considerations and concerns that you had to

Brad:
Address? Yeah, the biggest thing was, and this was when I actually consulted with them, was I figured the redirects. It was kind of like I was questioning, is there too many redirects? I mean, can you have too many redirects? Not on one URL, but just overall. And that didn’t seem to be a concern, but the one thing that I was concerned about is that of those top 75 posts, about 30 of them or 35 had nothing to do with WooCommerce. And some of them were a bit old. And my very top post, my top post that has been my top post for probably seven years is how to do two blogs in a single WordPress site. And it’s basically just talking about categories.
But I’ve rewritten it three times probably in the total. I think my latest version has about 200 comments on it. It’s probably had, at least I’ve been in the three versions, 1500 comments. I’ve kind of recreated it, and it’s one of those, I can’t monetize it. It’s just people want, no matter what I put in that people just want to find out how to do it. And they come in and say, and it’s a lot of people just starting with WordPress now and understand the concept of categories. And now you can break things out and they just go, wow, this is so cool. So those are the kinds of posts I’m sitting there thinking, what do I do with this? Because I know, and I’m okay with moving it and losing that traffic on not traffic that’s pertinent to Bob wp. And it’s not really, I mean, I want to keep that traffic.
And I was told that with most of those, to build up some kind of page authority first on my new site before I start moving those over. So my plan is to move them over slowly bit by bit. So I’ll, like every week now, I have probably about 25 posts left that are really up there in the top, get quite a bit of traffic still, and I’m just going to move those slowly over and over, and they’re going to be, bam, I’m going to make sure there’s no leg time. I’ll make sure they’re all good, but as long as I put the redirect in and I get some of that page authority, I mean, I don’t know if it’ll still what it’s going to do, but in the monetary side of things, it’s not super important to me. But I would like to reconnect some of that traffic over to the new site. So it’s just kind of taking my time, moving those over. And so they’re still sitting on the site and they’re not really searchable within the site, but I’m still there and they’re still getting traffic. So I think that was the biggest thing was really looking at and just making sure that, and like I said, taking one of those high ranking posts and moving it over and using it as a catchall for several other posts to redirect too. So that was a big one.

BobWP:
And I think you bring up a good point of understanding that if you’re migrating content off to another site and that content brings a certain amount of traffic, you’re moving that traffic off your site. And that’s okay, but
You need to factor that it in. So when you start tracking stats on the relaunch, if you will, when that’s been moved with all the others, there will probably be a dip because you’ve essentially shifted that content to another site. So now you have to start looking at both sites, stats and analytics as a whole to really get the full picture. So don’t just freak out because your traffic’s down, of course it’s down. You made the decision to move stuff. And I think, like you said, doing it, excuse me, on a schedule over time makes a lot of sense.
So maybe it’s not as jarring to any rankings or things like that. And the other thought, just talking about this and thinking out loud a little bit is now that you’ve either removed or migrated a lot of this content that’s not WooCommerce related, then you look at Bob wp, which is now primarily or eventually will be pretty much all WooCommerce, if you look at it before, maybe I’m just throwing out numbers, maybe 30% of the overall content on Bob WP was WooCommerce specific because you had all that legacy stuff. Now it’s going to be like maybe 90% is WooCommerce specific. So now all of a sudden, I would expect over the next few months that you start ranking a lot higher for just WooCommerce stuff in general. Now it’s going to be crystal clear, the focus of the website is WooCommerce, WordPress, and that everything that’s wrapped up in that is clearly the focus of the website.

Brad:
And I think that the fact that I started this almost like three years ago, started writing more about WooCommerce. I saw those were the posts that were up there ranking. I mean, look at, and I think it was the last, I can’t remember. During this process, I looked at the top 25 of my high ranking posts over the last two years, and 18 of those were WooCommerce specific. So that was an indication right there that I thought, okay, this is going to be a normal segue for the site because it’s already built up some of that. So yeah, it’s good

BobWP:
Stuff. So just to wrap it up a little bit, I’m curious, what were maybe some of the harder parts that you were unexpected going into parts that you expected maybe to be a little easier than in the extra turnout to be a little harder. And then on the flip side, maybe parts that you thought would be a little more difficult, that actually ended up being a little bit easier. If any of those clearly stand out as this took a lot longer than I thought it was going to, or kind of mentioned the images. It sounds like that was maybe easier than you thought it was going to

Brad:
Be. Yeah. Yeah. And I think it is that bit of that formatting that I talked about, and you mentioned as well, that tweaked out. That was a real pain to go in there. There was some posts I just wanted to leave, but then I thought, if somebody does come across on the site, the excerpts going to be all screwed up. It’s going to look weird. So I did have to spend a little more time on even posts that weren’t that critical. I thought, well, I just want to make sure they’re kind of in place and set. Well, so I think that was it. The easiest thing was, and I think it’s kind of not just that it was easy, but the most interesting part of it was the strategy of figuring out where goes what I should say. And I think it was easier to think about the redirect because it got to be more putting back my content, and that’s so technical. And yeah, I was thinking, okay, where can these go? What can these be pointed at? And started, and it is amazing how much of the content came back to me and I realized that, okay, I wrote a post about this and this makes total sense to redirect this to this because it’s kind of in the same vein.

BobWP:
Yeah. Yeah. That’s great. So what’s next? I mean, you said the relaunch is officially is going to be the day before this podcast is released Wednesday of this week. What’s next? You have the transition of some of the older content that you said you’re going to, or other content that you’re going to migrate over a period of time and any other loose ends you got to button up, or is it now officially splitsville for?

Brad:
Yeah, I think it’s just that, just doing that final, I’m actually going to spend some time contacting and reaching out to a lot of people I know and telling them this is the site, because people have a tendency to ignore me. I changed so many times. It’s like, oh, what are you doing now, Bob? Oh, I thought you were doing this. So I’m going to spend some time actually reaching out to a lot of people I know and saying, just to let you know, this is kind of what I’m doing. It sounds so harsh. People are boring you.
Yeah, I think they kind of just, oh, yeah, I can’t keep up with them. And I think it’s that. And then I am just anxious to get back in and get back on the track of, I have a whole whiteboard of posts just waiting to go out on the new site, the old site. I can kind of just massage on the side for now and keep some, I’m not going to be quite as intense at putting content out on that site as I focus more on Bob WP and the WooCommerce stuff. So I think it’ll be, yeah, it’ll just be getting back in that groove.

BobWP:
Sure. Which is the nice thing, right? Getting back to what you’re used to. Yeah, exactly. A big fan of,
I’m a very scheduled person. If you haven’t noticed, Bob, I like thinking on the calendar. I like to have a routine. So I was just talking with a friend about this. When you’re on vacation, it’s great, but I’m always excited to get back into the routine of what I know in my life so it feels comfortable, you know what I mean? Well, congrats on that. Thanks. Everyone will be checking out the new WP Content marketing site over@wpcontentmarketing.com, and then of course, bob wp.com, which is where our podcast will stay because we are the do the woo, right? So we’re talking.

Brad:
Yeah, right. Oh yeah. Yep, yep. For sure. So I did, and I thought we can’t just talk about my site. And I looked at a tweet you did, and I thought this would be kind of interesting just to chat or get your perspective on, and I’m going to have you talk about it. The title Hertz Hits, I can’t even say that. Is that Accenture, Accenture, Accenture with 32 million lawsuit over failed website design, and as being an agency, I know that caught your eye and it’s very pertinent to anybody that does probably WooCommerce sites and e-commerce sites and stuff. So tell us a little bit about that. That was like,

BobWP:
Whoa, if you’re in client services, if you build websites using WordPress or other, you should check this out because I think it puts things in perspective a little bit. So Hertz obviously a car rental company. Actually, the second largest car rental company in the US hired a consulting firm, Accenture, who’s a massive firm. They do obviously websites among other things to build a new website, a whole new platform across everything. And obviously it’s more than just what do you offer and getting the cars, there’s a lot to it, but that’s a huge component of it. Running the car, scheduling all that stuff. So it doesn’t go into the intricate detail of every little nuance that went wrong, but they hit on some of the high points. Basically the long and short of it is they missed the deadline, kept pushing the deadline, pushing, pushing, pushing.
Then they found out that it wasn’t built with a tablet breakpoint, so it had mobile and desktop, but not tablet. And they said, well, that’s going to cost a few more million. They said they didn’t build out in a way that it’d be extensible to some of the other brands. And a, I would say, take some of this with a grain of salt. We’re hearing details about the lawsuit. So we’re hearing Hertz side of it, right? We’re not necessarily hearing a interest side of it, but what I think is fascinating, obviously being in client services, we build web websites, we build websites for big brands, but I think the idea of this puts in a scale. This is a 32 million project that went completely sideways. We’ll never see the light of day, and it’s going to end up in the legal system in courts. So even I tweeted, I was even the big dogs fail, and they fail hard. So now who knows what’s going to happen here? This is just early on obviously, but it’s now in the public space. And obviously there’s, I’m sure there’s a ton more that’s going to happen with a lawsuit of this size, but certainly interesting to see being in this industry, building websites for clients and how easily something can go sideways or not easily, I guess, if you’re really dig into the details. But it’s a fascinating story and one I’m sure we’ll be hearing more about as more details come to light.

Brad:
Yeah, yeah, it makes me, I was just talking, I was meeting with somebody, I mean, this is such an extreme opposite end, but somebody that was going through a project web, person thinking, actually getting out of the design part of things finally just because of the frustration of extended deadlines. And somebody after several months saying, oh, decided this isn’t really the site I want. And it’s like, oh, okay. Well, so I mean, it doesn’t matter the scale. It’s like it hits you and 32 million, most people would go, I can’t even fathom that.

BobWP:
And I think if nothing else, this should stress the point of making sure you’re covering your bases, you’re covering your ass, essentially. Make sure you have solid agreements in place, contracts in place. Make sure you have very detailed scope because look, I could see both sides of this, but I also know we’re only hearing one side of the story. So I hear things like, oh, we didn’t get a tablet breakpoint. Well, did you commit to giving a tablet breakpoint in writing? Was it signed on or was it just a verbal thing that maybe was never on paper? Make sure everything is written down to protect you, to protect your company, protect your client even. Because if they’re saying we wanted something but they didn’t actually, it’s not in the scope of work, it’s nowhere then, yeah, they don’t have a leg to stand on for that one point. So I do look at both sides of this just because this is the industry I’m in, so it’s hard to know who’s right or who’s wrong here, and maybe we will never know. But either way, I think it puts a perspective. You see, even the biggest of the biggest can struggle, and this is a biggie, so

Brad:
It’s huge. Oh man. No kidding. Well, on that light note, well, you know what I’m doing. I’ve already said what I’m doing, so do you have anything exciting coming up or after your retreat, you’re probably maybe just hit

BobWP:
Yeah, a lot of catch up. I mean, nothing really on the horizon. Got some things going in the fall. I think we’ve talked about PressNomics a little bit, and obviously word camp us later in the year in November, but right now it’s kind of playing catch up from being out. And that’s sprint towards summer, right? Summer’s right around the corner. So it’s the stages of the year and seasons. They’re always so interesting. It always seems like you’re working towards something and now where it’s like, summer’s coming, let’s go on warm up.

Brad:
Alrighty. Well, I appreciate you interviewing me. I know that was, maybe everybody will go, well, yeah, that’s right. There wasn’t a guess, but we will have somebody back here soon and I’ll continue on. I’m actually going to be writing several posts on my news site that go into all the details of this kind of go through.

Speaker 1:
Would hope So,

Brad:
Yeah. So now it’s just, now I got to, like I said, get back to making regular content. Well, that’s it. Again, thanks to LiquidWeb, our sponsor, they have some of the coolest WooCommerce managed hosting around. And I actually got, I run my new site, of course on LiquidWeb. It’s not WooCommerce site, but I was at doing a workshop and somebody said, loaded my new site, and they said, whoa, who’s your host? And I thought it was going to be this, somebody add something to say usually. And I go, oh, liquid web, why’s that? And they said, Jesus thing loads quick. And I thought, bingo. Okay, cool. That’s a great compli. Yeah. So anyway, yeah, do check out Liquid Web, they have a deal or a deal with me, Bob WP Woo is a code. You get 50% off any of the WooCommerce manage hosting plans the first two months. So check that out. And I thank them. I appreciate their support and appreciate you showing up here, Brad, and putting up with me again. We have another two weeks and we’ll be doing it all again.

BobWP:
Yes, sir. Looking forward to it. Thanks, Bob.

Brad:
Okay. Take care everyone. Thank you.

BobWP:
Bye.

Brad:
Bye.

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