Leveling Up the eCommerce Experience with Motion, Messaging, and More

Marcus:
I love that we had a presentation about motion design because I don’t feel like we get to see that very often.

Robbie:
Exactly. Me too. That’s why I was really surprised, actually. I saw it on the schedule because you’re right, a lot of times, especially if you’re at conferences with a lot of developers, and developers are pretty much like, “Why do you need that? It’s going to slow everything down.” No, and it’s like, well, you’ve got to think about the flip side, right? You’ve got to think about the marketing side of your website, and can you have a massive e-commerce site and have beautiful animations? Well, I think Apple.com has proven that time and time again that this is doable. And so I think it just lends to the experience. I was glad that he was showing a way, though, to highly optimize those so that it didn’t impact the page load speed as much because when you add 74 kb, I mean it all adds up. We know.

Marcus:
But…

Robbie:
That’s a pretty small little hit on the page, and so I thought it was really cool to see that. And he did admit there are times, no, this is not the way to go. And I think the way a lot of his examples wouldn’t really impact your accessibility. A lot of his examples were those little icons that were moving, and they were smooth and they looked great and they scaled and all that, but they were not an essential part of the user’s flow through to get to purchase. So I thought that was cool.

Marcus:
It’s real common, I think, and I’ve done it too, to have a big hero video that kind of talks about… and those are huge, and we try to do the best we can to stream them and crunch down the file size and all of that stuff, but at the end of the day, they become kind of essential to the site because they give you that first impression. They kind of set the tone for the trust and the brand and all of that stuff. And then you get down to mobile phones, and they don’t autoplay or they don’t play that well, or they’re chugging it way too much bandwidth. So we end up replacing it with a photo, which doesn’t have the same impact. And so finding ways to be able to sprinkle those fun rise-and-delight animations throughout in a way that enhances it but doesn’t necessarily provide the actual content that you have to see, that you need to see, I think is great. I don’t know, have you been able to do any of that, or are you also big hero video and otherwise kind of stayed away?

Robbie:
So when I started my agency 22 years ago, we started as a Flash video shop. So video has been integral in my agency the entire time. Now, obviously Flash was killed, or at least for websites it was killed. So, of course, we moved on to HTML5 video, things like that. And then streaming, streaming from your S3 buckets, things like that. So we still incorporate a ton of video, but we are a little more methodical, I do believe, about how we put it in there because of speed and accessibility both. So, for instance, yes, do we have the hero videos? People love those. We do have those. We’ve actually, even on a recent site we did, even got it small enough and streaming well enough, it actually does pretty well on mobile, but a lot of times we don’t encourage that with the clients. We kill it and go to a still shot, but then other video on the pages would maybe be part of the product description or things like that.

So it’s upfront; it’s not the most integral part. We don’t want to block our accessibility readers. We don’t want to block the SEO of that page. And so, still having it there, because I mean, I think if we’ve learned nothing from Amazon, it is that video works. They put video in the product descriptions, they put video in the user comments. I mean, video is integral in selling those products. And so I think you still have to incorporate it. We have to think it through and make sure, how is it impacting every single page that you put video on? How does it impact it? Particularly if it’s a product page, we don’t want anything to slow them down from hitting “put it in my cart” and buying it.

Marcus:
Absolutely, yeah. I have limited experience with Lottie files, but there’s definitely some cool stuff that you can do there, especially with things that are more along the raster graphics aesthetic, which is popular, so definitely worth checking out.

Robbie:
Yeah, absolutely. And I think we’ll start seeing some more of that. I mean, just like we have more SVGs for logos and icons on the site. I think we’ll start seeing the JSON animations being more common out there. I mean, if Lottie is making an easy download for it, it’s going to become more common. We’re going to see more of that out there.

So Juan was next on the schedule, and he did Unlock Global Growth: Avoid These Common Pitfalls in E-commerce Localization, which I really appreciate the fact that he made fun of himself on how many times he was going to say “localization” because he did. I was like, if we were in a drinking game and we all had to take a shot every time he said “localization,” we wouldn’t have made it to the recap. No way. But yeah, I mean he had some very good points in there on localization.

That’s a very tricky thing, and I think that pulling off a global e-commerce site with your localizations in there is a massive job, massive. He’s right. It’s not just, “Let me translate these pages.” It becomes so much more when you start thinking about those, especially your customizations that you’re doing for the customer—the emails going to them—and now you have to start thinking about culturally, am I wording this so that I’m not offending anyone? I mean, he even talked about changing your colors. Colors. Yeah, you’ve got WP World. So what do you think about localization? I would think that this would be something that you would be like, “Oh geez, I better think about this.”

Marcus:
Yeah, absolutely. Definitely a lot of food for thought there. I was going to say, if I had seen maybe just the title on a multi-track conference, I might’ve gone to the other track or whatever, and that would’ve been such a huge mistake. There was so much good information in this that I had just never even thought about. So the WP World is currently just in English. I’ve done very little to do any kind of localization for it, but just thinking through a lot of the things, and I didn’t write the pitfalls down specifically, but it’s so much more than just making the language the native language for the location. Like you said, colors—I wrote some of them down—photos, even your photography choices. Things that make sense in one country, one culture, don’t necessarily translate the same intent to the same feeling across multiple idioms. Like you said, common sayings and stuff, measurements—I didn’t even think about that. When we started thinking about the store experience, specifically having metric measurements versus U.S. imperial measurements. Same with currency, talking about making sure that you have the right currency for the right location, the right payment options for those currencies in the right locations, and all of that has to come together. Even—I made myself a little note—even the products offered, you can offer everything to everyone, and that might be hard for conversion when you could make more optimized choices. Depending on the location, this set of products is going to sell best in this location. Just show that set of products; don’t get a whole bunch of other stuff in the way. Same goes for somewhere else. And so I noted all of those different things, but I had seen—like I said, if I’d seen the event on the schedule, I’d been like, “Oh, they’re going to talk, and it’s a guy from Wig Lab, they’re going to talk about having your site in a different language.”

And there’s so much more to it than that, and I thought that that was the most interesting takeaway for me. Now I get to go back to the WP World and say, well, what needs to be in a different language, but what needs to be in a different color? What photos do I have going on here that make sense for us in the U.S. that maybe don’t make sense for someone outside of the U.S.?

I do have a few products. There is a WooCommerce store there. Well, I say they’re generally available for everyone, which they are, but I probably could do more things storewise that cater to folks outside the U.S. a bit more. So living in the U.S., obviously a very U.S.-centric point of view, and everything has been built through that lens, and I definitely could do a better job of thinking through just that whole list of other things that I would never even thought of that are part of localization. It’s not just translation.

Robbie:
My notes from it were, one, I was like, I need to write a blog post about which payment processors are available in which countries. I just think that would be really handy, even for us to reference ourselves.

Marcus:
Yeah, no kidding.

Robbie:
I think that’ll be one of my blog posts that I do on OS Training coming up because I was like, that would be a really interesting blog post just to kind of see, and I know it’s a moving target. We have processors coming up and going down all the time, but I still think it could be a handy resource for people. And I was glad that he brought up all the pitfalls. I know he couldn’t squeeze it all into that session, but I would’ve liked to have also seen some action items. Here’s a pitfall, and here’s an action item to take care of that. I mean, even just—he did mention you might have to do some custom CSS and things like that, but just you even, I know how to write CSS, but how do I determine my location switching for my…

Marcus:
Oh, yeah. Right.

Robbie:
And I think there are a couple of tools that are out there for WordPress in particular that do this, but I could have gone from that little session of him listing pitfalls to, “Let’s go into a workshop and you show me how to fix some of these pitfalls.”

Marcus:
Yeah, absolutely.

Robbie:
I was like, that would be really cool.

And then we went from his into Emmy’s talk where he talked about—let me see, let me get his title correctly—From Click to Ensuring an Accessible Customer Journey in WooCommerce. So again, accessibility. Lots of people mentioned accessibility in there, but his was particularly all about accessibility, which I am always interested in anytime I see a talk about accessibility. I mean, we all probably know our basics on accessibility: we need the alt tags, we need to use our hierarchy correctly with HTML tags and things like that. I think we know the basics. Of course, it doesn’t hurt to hear them again ever, and because you’ll hear them and you’ll be like, “That site I just put up, did we even look at the alt tags? Let me go back and look at that.” Those kinds of things. So I feel like there was some basic information in that that he gave, but then he gave a step further. I felt like I really enjoyed that talk, especially he showed an example of using Wave. I don’t think he got to the other tool that he talked about, Axe, but showing that Wave tool, I was like, “Hey, that’s pretty big. I’m awesome. I’m going to have to play around with that and just go test some sites and just see how the results fare on some of these other sites.” But I really thought that was cool.

And then him just taking that all the way, I liked his examples where he showed the reader and what the reader actually was reading off of those pages on there. I was like, wow. I mean, if you close your eyes and you listen to that, yeah, you’d be totally like, well, I don’t know if I want to click on this. It just says “click” or “learn more.” I’m like, learn more about what? And so I really did appreciate those little examples that he showed in there. I was like, these are easy fixes that you just don’t even think about until you see someone do it, and you’re like, “I should probably do that.” So I thought that was really cool.

Marcus:
Yeah, I didn’t even put together—the five-minute break that we had in between was long enough for me to not even think about the fact that these do pile on top of each other. So you have the localization, but then you need to make it accessible across multiple countries and stuff as well. And that really shows you just how much thought and effort has to go into putting one of these stores together, but then how much greater of an experience, how much higher the… There’s all sorts of math and data behind the accessibility and localization and all of that stuff. Increasing conversion rates—the same thing. Even we talked about should you use the motion design? Should you not use the motion design? But there were numbers associated with, if you add this kind of stuff, people feel happier, they trust the brand more, it feels more professional and polished, and all of that drives trust in the brand, trust in the products, and drives conversions and all of that.

I mean, again, this entire WooS event is about building stores that increase. I mean, at the end of the day, it’s about increasing conversions, building stores that are accessible and fantastic. They look great, they perform well, and all of that. We’re all here because we want our stores to do well conversion-wise. We want them to look nice and we want all that other stuff, but the end goal is conversions. And so just thinking about the layers that each one of these talks adds to the store, that yes, it’s another layer of things that you need to think about, but it’s another layer of things that could help increase conversions. And so I love that they stacked into each other that way.

Robbie:
And Emmy’s numbers that he had in there too, by the way, about you’re looking at worldwide, it was 16 or 18%, I can’t remember, that need accessibility on websites to navigate them at all. It was like 95% of websites out there are not. And I was like, wow. So I kind of see that, though, from the standpoint of your own website or your customer’s websites. I would look at that as a, wow, so I just need to start working on this and I’m going to be better than 95% of websites on the web.

Marcus:
Whole web. If I do just a little bit, I’ll already be ahead of the competition sensibly. You’re talking about other websites that are selling the same thing. I just need to do a little bit of this, and I’ll be in a better place than most of the rest of the shops that I’m competing against.

Robbie:
Exactly. And when you start thinking about, well, 16 or 18%, is that enough of a percentage there to make me do all of this? Even if you capture a portion of that, when you think about that worldwide audience…

Brian:
16 to 18%.

Robbie:
That’s a huge number. So even if you could capture another 3 or 4% than you are capturing already, you’re going to increase your revenue pretty dramatically. Actually, I really enjoyed his talk a lot just because he had some really good data points up front. I felt like I love numbers, as you can tell. So that stuck with me. And then he actually showed us how to do some things in there, and like I said, I really enjoyed him showing us that reader and then just kind of putting us in the seat of an accessible person trying to go through there. And yes, we all want to make our sites better, so we’re going to make less clicks to get to the checkout, but you also have to think about less tabs and enters because those people are using the keyboard to move around. And I didn’t even think about when he showed that example where there were multiple divs inside of there, where he had to tab five times just to get to the “add it to the cart.” I was like, oh, wow. I mean, I didn’t even think about that. So I really enjoyed his talk. I thought he had an excellent talk, and I know he also mentioned that he’ll be putting something else up on his site, so I’ll be going and checking out his website after this and just seeing what else he’s going to put out there for us to see. Oh, the screen reader—he was going to show more examples of the screen reader, which is cool.

Marcus:
Oh yeah, yeah. I’ll admit that. I don’t open a screen reader nearly often enough to see what’s happening in there, and jumping down five divs to add a product to a cart is just silly. And of course that’s going to affect conversions. The faster you can—not the faster, but the better experience, the easier you can make it for someone to add something to the cart and check out, obviously the better. So yeah, it’s definitely something that needs to happen. Open up that screen reader, check out what’s happening there, make sure that you’re not putting things in the way that you don’t even see, because those divs, it’s just five divs wrapped around each other. You don’t even see anything on the screen.

Robbie:
Right.

Marcus:
Unless you open that screen reader and let it read through that.

Robbie:
Absolutely. So yeah, no, great talk.

And then after that, we had Michelle doing her customer success talk. Love it. She actually had added some things from WordCamp US, so I really enjoyed that. I loved her talk there too, and I was just like, yes, I am so guilty of saying thank you and I’m sorry in every other word. People ask me all the time, “Are you from Canada?” because

of how much I say, “I’m sorry.”

Marcus:
Nice. They’ve got a reputation.

Robbie:
I do, I do. But I mean, I’m just Southern, and so we were raised to be polite or we get whacked on the back of the head, so it’s just instilled in me. But I really enjoyed her talk, and it was nice also, I feel like because we had been so technical and talking about e-commerce flow and accessibility and all these things, so it was a nice refreshing break, I feel like, mentally to then, “Let me just think about customer success. Let me think about customer treatment and things like that and the messaging that I’m sending to customers as automated emails and things like that.” After I heard it again, I was like, yes, I need to go back through all of our automated emails and just check the verbiage on them. Multiple things made me think about that today. One, hers—I was like, yeah, I need to go look at my verbiage again. And then also just the localization thought. I was like, we have a lot of clients that sign up for OST from around the world, and I’m like, I need to make sure I didn’t use any colloquialism in that first email. They get that, they’re like…

Marcus:
Is this a new web language? I don’t know.

Robbie:
Yeah. But no, it was a very good soft skills talk. I really enjoyed it, and I think again, you get in the mode of just building it and being very technical, and so it’s nice to step back and just think about, “Okay, let me think about this as a business owner to a customer and think about that part of it,” because that’s equally as important as it being a frictionless transaction is that it also needs to be a customer success. It needs to be pleasant to the customer as well.

Marcus:
Yeah, definitely brought the human element back in. It’s been like brain mode is in settings and layouts and automating tasks and integrating plugins and all of that. And it was nice, like you said, a little relief of, oh, back to the human story, back to the human part of it. And yeah, going back and checking out the verbiage of things is always great. People know it’s automated, but it should feel like a human wrote it into the automation system and not like… exactly. Yeah, we just hit a couple of letters on the keyboard and hit send or whatever. But yeah, the please and thank yous part—I do that a ton too. I’m not Southern, but I live in the South, so I’m just used to it. Yes, yes, sir, to the point where I have to please, thank you, and I’m sorry, ChatGPT. I know it’s not a person, but I still have to say thank you and please and sometimes even apologize. “I’m sorry, the last direction wasn’t clear. Let me give you a better prompt.”

Robbie:
I thought I was the only one that said please to ChatGPT. Like every prompt I have says please. And I’m like, I guess I don’t have to say please, but it’s always so pleasant when it answers me. So I think, well, maybe I’m making ChatGPT happy.

Marcus:
I have a couple of times gone without saying please. And then I just felt bad afterward, so I was like, “Oh, I really should have been more polite in that prompt to a machine.”

Robbie:
Still.

Marcus:
I felt bad afterward.

Robbie:
That’s funny. I do the same thing. Oh my goodness.

Then we went into Rodolfo’s talk, which was With Lifetime Only: A Customer-First Approach to WooCommerce Plugin. And I was listening to it because there’s a huge debate out there, as we all know, about selling lifetime licenses or not, and most business owners out there will tell you, “I tried it, I’m never doing it again,” things like that. Or some of them say, “Oh, absolutely never offer a lifetime license.” Now, I think what Rodolfo showed us though is a way that lifetime license can work. And if you’re a dev and you want to start something on the side, he was with very tiny, tiny little plugins like that so that your customer support is not too much. He was showing a way that you actually could get away with the lifetime plugins, and it might let a developer start as part-time, start building their business up.

And then I think if they got to the point where they were like, okay, I want to make this go as my main business, then at that point I think they would start evaluating, do they want to also offer subscriptions as well as the lifetime license? I think at a certain point they would have to, because like he said in his talk, you can’t value your business that way because you know what you made last month, but that doesn’t guarantee you’re getting it this month or next year at this month. And so I thought it was an interesting talk because it’s very passionate, obviously, about he does not like subscriptions, and I got that wholeheartedly, but so being a person who’s passionate about not liking them, he found a way to make lifetime subscriptions work and still make money at it. So I thought it was interesting, but he was very passionate about it, though, I will say.

Marcus:
Yeah, it took a very customer-first focus perspective on buying plugins. And yesterday I was thinking back through the state of WooCommerce, the first talk yesterday, where they were talking about integrating some of the must-haves, the things that are in any given WooCommerce store that maybe WooCommerce doesn’t have right now. Adding shipping tracking information, for example, that one-off type thing is the sort of thing that I think Rodolfo was talking about as a mini plugin, and WooCommerce is going to be doing more of that stuff. But it’s definitely like I get what they’re trying to do, and you throw WooCommerce on your site, this supposed free plugin, and then all of a sudden you’ve got a whole bunch of plugins that you’re on the hook for to make your site actually do a whole lot. And those come with recurring costs, generally yearly. I think WooCommerce has done some stuff to maybe have some monthly, but in any case, you’re on the hook for paying for these plugins on a yearly basis to get updates, to get support and all of that.

And I get where Rodolfo’s coming from in trying to reduce some of that by saying, “This is just a one-off cost. You need this for your site, you need this for a handful of sites. You could download the plugin, you can put it on a handful of sites. There’s not a certain number of site licenses that you’re buying or anything like that. Put it on a few sites, it does the thing it’s supposed to do, and you don’t have to think about paying for that thing again.” So from a customer’s standpoint, I 100% understand where he is coming from.

From the plugin developer’s standpoint, you have to hopefully, if you’re doing it full time, know that you’re going to have money coming in next month, the month after that, next year, like you were saying. And the support volume, I think, is the big question mark there. He had numbers in the presentation that showed that his support volume was fairly low and all pretty much skewed to the beginning of the purchase. Someone buys it, it either works or it doesn’t. If it doesn’t, figure out why, whether it’s a problem with the plugin or a problem with the site or conflict or whatever, and then that’s it. Then the plugin continues to do its thing forever, and you don’t have to worry about it. So he did have numbers that proved out that it’s working for him anyway with these mini plugins, and I thought that was… it’s an interesting take for sure. Again, I think as you maybe grow to build larger plugins, that’s not going to work because I think the support burden becomes too large. But if you’re doing one-off mini plugins like he’s doing, I think it’s an interesting model.

Robbie:
Yeah, no, I did. I thought it was interesting. More interesting to me too was that he said that a lot of the little mini plugins were other developers, and he was just splitting cost with them on it, or splitting profits—excuse me—profits on that, but he’s not marketing. And I was like, wow, these people are like, “Oh yeah, I’ll split that with you even though you’re not marketing it to make any money.” I was like, wow. Okay. So I imagine, though, they’re going to go like, wait a minute. When they see his talk, they’re going to be like, wait, you think we can make what per month if you just market? Let’s talk about that.

Marcus:
Right?

Robbie:
They’ll find some more partners there that will be like, “Let me market you.”

Marcus:
Exactly. I would say, or not just him marketing, but maybe that provides incentive for the other developers to go out and point people back to Business Bloomer and back to those plugins to say, “Yeah, I built that with you. You could buy it right here and we’ll split it or whatever.” I think that was… it’s definitely interesting too.

Robbie:
Yeah, absolutely.

And we’ve got two more talks that we’re going to talk about here, but I’m going to ask Brian to come in and join us as well, so we can all chat about those. We had the security and fraud prevention and payment, and I have to apologize, I was setting up my computer for the last half of it, so I didn’t get to hear the end of it. So

that’s why we bring Brian in here, because Brian knows all.

Brian:
I lived it. What do you want to know specifically? Would you like a recitation of everything that was said verbatim?

Robbie:
No.

Brian:
Yeah, read the transcript. Yeah.

Robbie:
First, he was getting pretty technical.

Brian:
Yes. So he was talking about how to prevent payment fraud and specifically talking about how payment fraud is happening in Japan and the efforts being made to reduce that. And for everyone not in the know about the major shifts that have happened for convenience pay setups in Japan, it’s amazing. They have had a flurry of scan-to-pay options. I’ve lost count, but I remember someone sharing stats, and it was like 40 or 60. It was a staggering number of different companies providing convenient payment options at convenience stores, at restaurants, all over the place, where there’d be different QR codes that you could scan and just pay and then go without having to pull out a credit card, pull out any real money, dramatically reducing the friction in making and taking payments, which meant that it also dramatically increased the opportunity in surface area for fraud to occur.

And I think he did a great job in the beginning of the talk, sort of showing that this is a common trend. We come up with one form of currency and it makes it so much easier for trade to happen, and then people can steal it or lie or otherwise cheat the system. And so then we invent something which introduces a little bit more friction, but it reduces the fraud, and then fraud finds a new way in, so we invent another thing. And so it’s this constant tug of war between we want to make this as easy as possible for currency to change hands while also making it as difficult as possible for bad actors to take advantage of everybody.

Robbie:
That’s a tough problem to…

Brian:
Solve.

Robbie:
It is. And we’re starting to see that even in the U.S., by the way. I mean, I don’t know if you guys have seen all the warnings, but you know how you pull up at the pump and gas up now, and they’ve got a QR code. It’s like, just scan to pay. There are a ton of bad actors that are out there just putting another sticker over that, and you don’t even know, and you’re just sending them money. It’s a problem. Even here, it’s a problem. So yeah, I could see that at the very beginning, he was talking about how you used to have to go over to Visa and do the approval thing, remember, and come back to the site. And I remember that that was a pretty confusing process, and you lost a lot of buyers in that process. They just didn’t know their login here or whatever, and it was just like…

Brian:
No.

Robbie:
So yeah, making it easier, though, does make it easier for everybody. You’re right, even the bad actors.

Marcus:
Yeah, I’m just glad that there are people out there thinking about this. You said it’s a tough problem to solve. I don’t even know if it’s a solvable problem. There will always be that back and forth between making things easier and then making it easier for fraud and then back the other way to making it more secure. So I get that that’s just part of the deal, part of commerce in general. So I’m just glad that there are people thinking about that to continue to make things more secure and easier, back and forth, that are doing that dance and making sure that we are all safe as much as we can be, but also that we’re able to buy the things that we want, and in this case, sell the things that we want to sell from our stores to people knowing that they’ll be safe, knowing that they can get where they’re trying to go easily. So I’m just thankful that there’s someone thinking about that because it’s not me, but I’m glad that someone’s got my back.

Robbie:
We’ve talked for years now on Do the Woo too, just like when are things like biometrics and blockchain going to become more integrated into the e-commerce world? And I mean, I fully expect it’s going to happen. I’m kind of surprised we’re not seeing more of that already. And so I do think that over the next few years that will be something that we start seeing happening because the fraud… I mean, if you look at the numbers, fraud numbers are growing rapidly, and especially since the pandemic. Oh my gosh. I mean, it’s really gotten bad. So we do have to look at new, innovative ways to secure these transactions out there.

Marcus:
As long as my fingers don’t become a target for fraud.

Robbie:
That’s right.

Marcus:
Come get my fingers. Leave my fingers alone.

Robbie:
James Bond movie where they just chop off their finger.

Marcus:
Exactly.

Robbie:
Yeah, and then the last session that we had right before this one was A Magical Conversational Commerce: WooCommerce and WhatsApp Exploration. Again, I only got to hear about half of that, and I was really interested in it. So I was actually asking Brian before we were going on, I was like, “Hey, now how did it end?”

Brian:
Yeah, our final session for today was Vahan K Mole, who was showing off conversational commerce and how you could connect your WooCommerce site to a WhatsApp instance, and people could interact with a bot or a real human and have a conversational transaction where they say, “I want this.” And then the shop says, “Okay, where do you need it?” And then they say, “Here.” And then the shop says, “Okay, here’s how much it is,” and they say, “Okay, here’s the money.” And the shop says, “Great. Here’s when you can expect the delivery.” Really, really neat conceptually, and I think Vahan did a wonderful job of not just saying, “Here’s a thing that exists,” but also, “Here’s how you can make this thing yourself. Let me walk you through some of these more nuanced steps because it’s a little convoluted, if I’m honest.” Well, not really. I mean, there’s just a lot of steps, a lot of different things you have to connect because you have to connect WhatsApp to your Meta account, you have to connect your WooCommerce site to your Meta account, and so on. So he did a great job.

Robbie:
I was able to watch a lot of his step-by-step there, and I was impressed with that. I was like, okay, I actually have an idea for that too. So I was like, oh, cool. It was really cool.

Marcus:
It was actually kind of a neat companion piece to yesterday’s TikTok integration because I think there are some similar steps there along the way in connecting your store and syncing products and stuff across. They’re not identical, but some similar steps. Watch those back-to-back and then integrate both of those things into your store. Go ahead and sell on TikTok and WhatsApp.

Brian:
Yeah, there you go. Run some ads on TikTok that talk about how you can answer any question about any product… wonderful. Well, we have reached our time, technically, officially. Is there anything else either of you want to say?

Robbie:
Just thanks again, Brian, for putting on another great WCEs, and I’m going to be able to now go back and watch the ones I didn’t get to see yesterday. So I’m excited about that, especially since Marcus brought up the TikTok one. I was like, yes, I had that on my list. So I will be going back to watch those. So thank you very much, and thank you for having us on.

Marcus:
Yep, same for me. Thanks to all the speakers. Thanks to Courtney and Jonathan yesterday representing our Do the Woo Family on day one. And yeah, thanks so much to you, Brian. Congrats on the seventh iteration of this. I think it’s been absolutely fantastic, just like the others have been, and really appreciate all that you do to make these happen.