In episode 7 of the Do the Woo Podcast, BobWP and Brad talk about:
- iThemes Multi-Channel Sales add-on for Sales Accelerator
- New WooCommerce app for Android in Beta
- Amazon’s Scout
In episode 7, Brad takes the official name of BradWP and we explore some of the latest WooCommerce and eCommerce news.
Brad shares that Chris Lema, VP of Products at Liquid Web (our sponsor) will be doing an AMA on the Facebook Group Advanced WordPress. On this, the the largest WordPress group on Facebook, Chris will answer questions about the WooCommerce managed hosting at Liquid Web. This is your chance to get that answer you have been searching for, live on Oct. 1, 2018, 11 am PDT.
The Multi-Channel Add-On for WooCommerce Sales Accelerator from iThemes
We start out our Woo coverage with a look at the new add-on, Multi-Channel Sales for Sales Accelerator from iThemes. This will not only be a game-changer for your WooCommerce site, but open up your products to more customers and sales. Currently it work with Amazon and eBay. Without any hassle you are going to be able to sell your WooCommerce products easily on both of those sites. Brad and I dive a bit into the basics, but would suggest that you check the iThemes Sales Accelerator as it opens up a new opportunity for WooCommerce store owners.
The Official WooCommere Android App in Released in Beta
This new app is pretty cool and Brad and I find it interesting that it came out for Android before iOS. If you are running Jetpack, the app will track your store, manage orders and give you real-time alerts when you get a new order–or even a product review. You can read the article on WPTavern.
Amazon Scout
This is an interesting article on a new design effort over on Amazon. I ran across it while searching for something on Amazon and noticed enough differences to check into more. The article on TechCrunch explains a bit more about this machine learning-powered tool called Scout. It focuses more on the visual aspect of products and has some interesting pieces to it. Brad and I chat more about our reactions to this new endeavor of Amazon’s.
Sites On Woo
We have added a new piece to our podcast where we each share a site that runs on WooCommerce.
Bob – VooDoo Doughnuts
My good friend Michael Tieso shared his find on Twitter and it gave me an idea for this part of the podcast. VooDoo Doughnuts has been around for a while, and I have mostly heard of it from its spot in Portland, OR. They certainly have some interesting doughnuts as you will find on their site.
Brad – Flexi Shoes
Brad may be a little biased here, but he shares The Flexi Shoe site that his company, WebDevStudios built. It’s a really cool site and yes, their shoes do look comfortable. Listen in as Brad tells you more about the uniqueness of the build and, yes, it is built on multi-site.
Woo Tools
Brad – WP Offload Media
Although this is not WooCommerce-specific, it would benefit all your media on your WooCommerce site. It will help your site speed and server space limitations by offloading your media to Amazon S3 or DigitalOcean Spaces.
Bob – WooCommerce Cart Expiration
When you need a plugin that does one thing good: I shared a new free plugin you will find on WordPress.org that lets you set an expiration on the time customers get to check out on your WooCommerce store. It’s a global setting and affects all products. There is also a timer that appears in the upper right corner. Great little plugin for a very specific need.
Episode Transcript
Hey everybody, Bob WP here with my partner in crime. Brad, how you doing?
Brad: WP, Brad, WP on works. Yeah. Hey, we’re going to give you a new brand here. I don’t want to infringe on any trademarks though, Bob, so I’m not stepping on toes.
Bob: Yeah, I’ve actually had a couple of people in the past ask me, “Is it okay if I put that in my name?” I’m like, “I’m sorry I didn’t trademark it,” and I noticed they do it for a while. If you have WP anywhere in your name, startup, plugin, domain—trademark. Sorry. Yeah, Bob wins.
Brad: Yeah. Alright. Well, yeah, we’re back for another Do the Woo. It’s been two weeks already.
Bob: Yeah, two weeks. Time flies, right?
Brad: Flies by when you’re what? Stranded with a broken radiator yesterday, so, oh yeah. I had a fun road trip back from DC up to Philly, and my radiator blew about 80 miles out. There’s something to be said for the kind of small-town, local mechanics.
I didn’t know what to do. Pulled up Google, found a mechanic a couple of minutes away—a little shop. A guy helped me out a lot, got me back, patched up so I could limp home and get it back to my mechanic to get it fixed up for good. But definitely saved me a very long day if he wasn’t able to. Hats off to that guy. I’ll be sure to put a couple of good online reviews for their business—certainly I can do.
Bob: Yeah. Very cool. Alright, well, we have a few topics.
Brad: So yeah, check ’em out, and if you go there, you can get two months off any plan with the exception of Enterprise, of course. Just use “Bob WP Woo,” and that’ll give you 50% off for those first two months. So thanks to Liquid Web and all the stuff they’re doing. Actually, I’ll just tack on that real quick, which I completely forgot to tell you I was going to do, so roll with it, Bob. Chris Lema, the VP of Product Innovation at Liquid Web, is actually having an AMA—an “ask me anything” kind of interview—on the Advanced WordPress group on Facebook, which is, I think, probably the largest WordPress group.
Bob: I think the biggest. I’ve seen thousands of members.
Brad: So if you’re not in it, go to Advanced WordPress on Facebook, join the group, and he’s doing a nice AMA next Monday at 2:00 PM. So that might be a good way to get some questions answered if you’re curious about the platform. I think it’s interesting, I know that Matt, who kind of runs that, said that he finds it a very unique niche that Liquid Web usually doesn’t create hosting around a specific plugin. So it’ll be interesting to hear what Chris has to say for sure.
Bob: Yeah. Alrighty. Well, we’re going to switch over to another new plugin that came out, I don’t know, a couple of weeks, maybe three weeks ago. They have the Sales Accelerator, which is a great plugin for pulling in all sorts of your Woo store stats—good stuff. But they’re starting to put some add-ons on that, and they came out with a really interesting one. I find it fascinating because of the whole multi-channel thing. I actually had somebody on my podcast, my other podcast, quite a few—oh God, probably about a year ago—talking about multi-channel marketing for small businesses in rural communities. It was Becky McCray, who’s really involved with rural businesses, and yeah, it’s a real growing field. This multi-channel add-on actually lets you take all your WooCommerce products and just have them basically synchronize so you can sell them on—right now, I believe it is—eBay and Amazon are the options.
Brad: Yep. Yeah, super cool. I mean, I haven’t played with this personally, but just reading all the information out there, seeing some tweets about it, looking at some of the videos they released—it looks really awesome. I mentioned this on previous shows, but back when I was working at Batteries.com, Amazon and eBay were both huge revenue streams for us, and this was over 10 years ago. I think on average, Amazon was somewhere around 15 to 20% of our daily sales. We were selling the same products on our website, just through a different site, a different platform. You look at Amazon 10 years ago, and look at Amazon today—how much bigger it is in leaps and bounds in terms of the number of people who order from Amazon on a monthly, daily basis, or whatever. Having the ability to take your products and put those products on other platforms like Amazon, like eBay—looks like Google’s coming—potentially even Facebook is coming.
Bob: It’s huge. It could easily potentially double your profits just by getting the products you’re already selling onto a different platform. I noticed on their video I went into a little bit, they were talking about one of the opportunities you have since both Amazon and eBay allow you to sell used products. I think that maybe some people think, “Oh, I have a WooCommerce online store,” but for some reason or another they think, “Is my market really going to be for these used or refurbished electronics or whatever?” But boy, if they have this opportunity to shoot it out to eBay and Amazon where people—that’s a no-brainer for people there. A lot of people gravitate towards that stuff because of the better price.
Brad: And honestly, it’s like anything else. You want to just think of content, right? Media—you want to get your content out in front of your audience and you want to present it in a number of different ways because you want to present your content in a way that your audience is comfortable consuming that content. That might be obviously directly through your website. It might be via a mobile experience, it might be via an app, it might be via RSS feed. You want to give them options because you don’t want to exclude somebody or lose somebody because you don’t offer an option that they like to consume. Same for products. Some people shop eBay and that’s all they shop, or they shop Amazon and that’s all they shop. I mean, how many of us, myself included, start with Amazon and then if we can’t find what we want, we go to other sites and say, “Okay, I guess I got to get it somewhere else,” just because Amazon makes it so easy.
Bob: So this just opens that door to all of that additional revenue that you’re probably missing out on because they’re not looking for your website, they’re looking for your product in one spot and it’s not there today.
Brad: So another point that just kind of blows me away, thinking back to my days of building those integrations—completely custom—was a lot of work, a lot of work, passing feeds back and forth and inventory back and forth and sales data back and forth to these services. I mean, I spent hundreds and hundreds, probably thousands of hours over the years just working on it, optimizing it, adding new features to those integrations, and here they’re selling this stuff for like 50 bucks a site starting out. It’s absolutely mind-blowing. You can do something so powerful for a few bucks.
Bob: Yeah, it is pretty much a no-brainer. It’ll be interesting to see how many people actually dive into it now with that opportunity. Before, like you said, they were probably all freaked out thinking, “How am I going to integrate this? Will I have issues and stuff? How can I make sure everything syncs right?”
Brad: Yeah, it’s going to be—it’s all controlled via the dashboard in WordPress, so you don’t have to go to Amazon and manage content and inventory, or eBay. It’s all controlled in one centralized spot, which definitely reduces potential problems with data being out of sync, or maybe it’s using an old product image, or the descriptions have changed, or the specs have changed. You control it in one spot, less likely for those inconsistencies to pop up. So this is really cool. Maybe once this has been out for a while down the road, maybe we’ll ping Corey and see if he wants to come on and tell us a little bit more about how people are using it and how well it’s going. This is pretty fascinating.
Bob: Yeah. Yeah, it’ll be good to get a follow-up and see what the reaction has been. Very cool. Alright, well, next thing, let’s see here. What do we have next here, Brad?
Brad: I love Android. So there’s a new app coming out for WooCommerce, an official WooCommerce app for the Android mobile platform, which is—I don’t know what the percentage is anymore—but probably around half or so of the mobile market globally. But Android, WooCommerce, Android has an app now in beta, so you can sign up, you can download the app through Google Play. It does require Jetpack integration, which is kind of expected, I guess, but it has some really cool features you can check out. Obviously your orders—it sounds like more of a basic level—but it gives you order information. A lot of statistics like revenue and sales, view your orders, performance. I think my favorite one though is just the notifications. You made a sale? Get a notification. There’s nothing cooler in the world than when you sell something, and something
tells you that you just sold something and made money on your phone or integration in Slack that pings you and says, “Hey, you made a sale!” A notification I will never get tired of and will never dismiss.
Bob: So there are notifications, so as those orders are coming in, you can get them popping up. Now, if you have a really successful store, maybe that’s a bit much, but that’s the type of data I’d love to see. What do you think? Pretty cool, huh?
Brad: Yeah, I think it’s going to be great. I find it interesting that you said, and it probably is more, that Android has got to be half the market, seeing a lot of people bail from the iOS, iPhones and everything getting crazy. I mean, I’m on a 6S, I think still. I think that’s what I’m on. I have to actually look at it and I’m just going to let it go till it basically dies, and then I’m going to reconsider. I mean, I’ve been a Mac boy from back in the, I think, eighties, and I’ve been pretty loyal to them with all my computers and stuff. But when it comes to the iPhone—and this is, I know, getting away from the subject a little bit—but it’s like, yeah, I just wonder how that market’s going to do. So I think this, putting this app in for Android, that’s a good deal.
Brad: Yeah, I love it. So they don’t have an iOS app yet. It says it’s in development, right? So I think it’s, to your point, pretty interesting that Android came first. I think any service, any new startup or service or whatever, iOS is almost always first. I can’t think of a recent app where Android came out before iOS. Now, I don’t know if that was intentional or if the development just happened to end up being faster on Android versus iOS, but I definitely see that, right? Get it out there, start getting some feedback, get some testing accounts. I use Android. My last phone was iPhone. I’m kind of weird. Every couple of phones I’ll switch back and forth just because I don’t want to get stuck. I like to try new things and see where they’re at. But yeah, for me, the biggest turnoff was that auxiliary jack—they got rid of that. It was time for me to switch, but I’m really excited to see where this goes. I do like the idea of the app. I think this is an actual app that I think people would find a lot of value and benefit from—anybody running a WooCommerce store. You look at things like the official kind of WordPress apps just for managing WordPress. I think those are very niche. Not everybody needs to be able to pull up their WordPress site and write a piece of content on their phone or respond to a comment on their phone. I do think there’s a market for that, but I think it’s very niche, whereas I think anyone that has WooCommerce would be interested in it. It gives you that insight that you might need when you’re mobile. I’m sure you can’t do absolutely everything that you could do on your desktop site, but it gives you some of that relevant information. So I do think this is great. I’m excited and we’ll be looking forward to the iOS app too.
Bob: So yeah, it’s interesting. It just occurred to me—or actually thought back on what you were saying—how everybody loves getting notifications. I was doing some work for a guy back when I was working on sites and stuff, and I was at his house actually, and he sold custom hummingbird feeders at Pike Place Market in Seattle. He had a booth there that he would sell ’em, and we were actually doing some work and I think he had something, I can’t remember if he had his laptop or it might’ve been an iPad, but they sold everything through Square and the entire time we were sitting there through the process, he was getting notified of sales at his booth. He’d get a little distracted. It was kind of cute because he would sit there and look over and then he’d go, “Wow.” And it must’ve been a couple salespeople he had working there for him, he’d say—I can’t remember what her name was—”Wow, Shirley’s really pulling them in today here. Well, there’s another one.” And I thought, boy, it is. It’s great. And I guess there’s the opposite side of things when it’s like, “Oh, I haven’t seen notifications,” but it was really—and it didn’t bother me—I just thought it was kind of fun watching him get all excited about the sales.
Brad: It’s exciting. Again, if you have massive sales coming in, which is amazing and certainly not a problem at all, you probably don’t want every sale pinging you. I doubt Jeff Bezos has every Amazon sale popping up on his phone. I bet he has quick data to daily sales and goals and things like that available to him. So we actually sell a few premium plugins out there, and we have an integration. We use Easy Digital Downloads—sorry, but it works well for the software. Yeah, and we have an integration with Slack that every time something’s sold, it drops in—it’s from this list of money GIFs. So it drops in a GIF and says, “Hey, you just sold something for 29 bucks,” and it’s some GIF along with it that has to do with money—something. So it’s silly, but it’s fun. But quickly in Slack, I get pinged every time we make a sale, and that’s what you want to see when you’re running an online store—sales. So it is exciting to get those notifications.
Bob: Yeah, I don’t sell anything, but I do have my PayPal notifications for those affiliate links, so it’s like, “Okay, cool.” Especially when you’re late at night laying in bed. Maybe you’re at the end of the day watching some TV and it’s like, “Oh, I just made money sitting here watching TV or sitting here laying in bed.” Awesome.
Brad: Alright, so one other thing we came across—there wasn’t tons of news out there—but something e-commerce-related. I was actually on Amazon the other day and I was searching for something—I was getting something my wife wanted to order—and suddenly it kind of occurred to me. It was weird because the page looked a little bit different, the search results, and I paused and I thought—it wasn’t so much that it just blew me away, but it was just something—maybe it was because it actually looked cleaner or something. Then I got curious about it, and I did a little search, which thank God there’s Google. And Amazon launched this thing called Scout. I found an article on it over on TechCrunch, and it’s an experiment that they’re doing, it sounds like, to make it a little bit more visual and not maybe so cluttered. I mean, it almost didn’t look like Amazon for a minute there to me. So the link I’ll be sharing in the notes has a screenshot, and some people may have actually seen it and not really thought about it because it’s different, but it’s not impactful—especially when you’re on Amazon, you’re not really thinking, you’re just thinking, buy, get this, be gone. So did you get a chance? When I sent the article, did it occur to you that you may have seen that or…
Brad: No, I hadn’t seen this in just normal Amazon surfing, and I didn’t see it in the news either. So you shared this link, and then I went and looked. So you can actually get to it at amazon.com/scout, S-C-O-U-T. It is cool though, it’s a very visual search by category. You thumbs up or down what you like, and then it starts refining the results based on that. So it seems to be kind of focused towards furniture, kitchen, dining, things like that—household items at least to start. I’m sure there are other categories you can dig into, but those are all the ones I’m seeing here. But I do think it’s cool. I mean the one thing that always strikes you about Amazon is how it just feels like the overall experience of how the products are laid out and how you refine on the left-hand side hasn’t made major changes. I’m sure there have been a lot of subtle changes that we probably don’t even notice, and I’m sure they’ve spent countless hours investing on how well their current layout works. So it is neat to see something like this that is so different from an Amazon perspective. Amazon look to see that they are actually trying these things because I think the visual side of it is really cool.
Bob: I mean, humans are visual. We’re very visual creatures. So being able to say, if you show me two things and say, “Which one do you like better?” I can answer that. If you say, “Alright, what two coffee tables do you like better?” I can answer that. If you ask me, “What type of coffee table do you like?” I have no idea how to answer that—I don’t know. But show me two, I’ll tell you which one I like better. And that’s basically what they’re doing here. They’re doing more than just two, but it’s like, just show me and I’ll tell you—I’ll show you visually or I’ll tell you through those visuals what I like. So I do think it’s fascinating. Honestly, the data they’re probably getting from this is probably amazing. I wouldn’t
be surprised if this data is already affecting normal results of, “Hey, everybody has said they like this coffee table. We should start surfacing this a little bit higher in the results. If someone searches ‘coffee table,’ it seems like everybody likes this coffee table.” So a lot of possibilities here, but it’s pretty neat to see ’em playing with it. I like it. I could see shopping this way a lot easier, especially for big things like furniture and household items.
Brad: Yeah, I think it always—it’ll be interesting to see how it plays out if we see more of it popping up on Amazon in our searches, and then if other people take note of this and think, “Oh, Amazon’s doing it, maybe this is something that makes sense.” Of course, their resources are a lot more broader and deeper, and they probably can dive into these things where you might be having a shop and think, “Oh, I wish I could do that. I wish I could be like Amazon when I grow up.” But it’s not a bad strategy to look at what larger companies do because a lot of the decisions they make—I’m not saying you should mimic them directly or anything like that—but a lot of the decisions they make, all the decisions they make, are generally data-driven. A lot of research behind it. There’s a reason they do what they do. We talk with a lot of clients who come in the door and say, “Look, you don’t want to put an experience out there that is foreign. You don’t want to get too creative with the experience of your website because people understand how to work with websites generally a certain way.” If you’re on an e-commerce site, you kind of have a general understanding of how that site’s going to work. There’s probably going to be categories, there’s definitely going to be a search, there are ways I can drill down on those categories. If you get too far outside of the norm or get too clever, you’re going to confuse people. It’s one thing if Amazon wants to get a little bit crazy and try something out of the box—they already have the audience. But for a new store, new shop, new site, whatever, it’s not a bad idea to kind of look at what some of the more established companies are doing and use that as ideas or maybe even a guide for certain things you want to do.
Bob: Yeah, it’s kind of thinking through that and it’s been around forever in business. If it’s not being done, there may be a reason it’s not being done. You always think you want to be first in the forefront, and that’s not necessarily always the right solution. Doesn’t mean you shouldn’t innovate and think outside the box on certain occasions, but e-commerce probably isn’t the best place to do that.
Brad: No, you want people to find the product they’re looking for and to buy it. People understand that process. They know they add it to a cart, they take the cart through the checkout process. If you start varying from that, from kind of the norms, then it gets confusing and ultimately it’s going to hurt your sales.
Bob: Right. Yeah, I know that with my site, with content, I test a lot of stuff and change stuff. In fact, I just changed my theme again this weekend. Those guys—yeah, a new one came out and unfortunately I’ve been using—I changed it to another Genesis theme, the new child theme that they came out, and I’ve been using them for so long that, and since I don’t have a lot of working parts in my site—I mean, I have tons of content, but it’s not all these other things going on—it’s fairly easy. So I just one morning got up, woke up and thought, “Oh man, I kind of like that theme. I wonder what it looks like.” I put it in staging, switched it, overlooked a few things, thought, “This is cool,” and did it that morning and then off I went.
Brad: So yeah, it’s great to be able to test. I mean, even with affiliate and advertising and trying different stuff like that, I’ve tested so many different things and it’s amazing the results—what people really want.
Bob: You and I have the luxury of being able to do that. Like you said, if I really do something wonky and I see something, it’s easy to fix and it’s not. But boy, when you’re selling products and you’re depending on that, you don’t want any wonkiness to interrupt that.
Brad: Yeah, I mean, use the data. If you’re truly curious and want to experiment, A/B testing is generally the best way to go. Set up a—you have your A test, which is whatever’s live, and then your B test is the things you’re experimenting with. There are some great tools out there that can help you with that. Optimizely, a few others that can do very simple integration for A/B testing, and you can really help make those decisions based on data. Are sales up on the B test? Are more people converting? Are more people adding things to the cart or is it completely down or is it the same? If it’s the same, no difference, then okay, probably doesn’t matter. So why switch? You know what I mean? So A/B testing is huge, a good way to kind of dip your toe into experimenting, especially if you’re trying some things that are vastly different before really diving in headfirst and maybe making a mistake.
Bob: Right. Well, we’re heading on to our little end—little insights from Brad and Bob, and we added a new insight today. We started with doing our tools, but before we do that, we’re going to—and this actually, this thought came to me because somebody had shared on Twitter—Michael Tieso, who is a good friend of mine, used to work at WooCommerce, was involved with WooCommerce for many years, and he had shared—I thought what would be better than to do an actual—what site did you find using WooCommerce? So I thought we could share a site, maybe some major site, and he had shared—and I had to go look at it—Voodoo Doughnut. I don’t know if—have you ever been to a Voodoo Doughnut, Brad?
Brad: I know of ’em. I believe they’re all—aren’t they all in Portland?
Bob: There are quite a few of them now around Portland. I don’t know if that’s where it originated. That’s one of their famous landmarks or they rave about it. I’ve looked at them and I’ve seen people get stuff from them. I haven’t quite indulged yet, but they do have some very interesting stuff. And yeah, they obviously run using WooCommerce—voodoodoughnut.com. And yeah, that was pretty cool. I mean, especially since they are something—I don’t want to say a household name, but people that go to Portland, I know, always say, “Oh, I have to go to Voodoo Doughnut.” And some people are very ecstatic about it and other people are like, “Oh, well, that was kind of whatever.”
Brad: I think they’re pretty well known. I mean, they definitely have that—I don’t know if they probably didn’t start it, but they definitely kind of are in that realm of over-the-top doughnut style, whether it’s got cereal on it or some kind of twist to a normal doughnut. I’ve heard a lot about ’em, but I’ve just never had the opportunity to eat one, but I certainly would.
Bob: Yeah. Yeah, I’ve had Top Pot. I’ve had Top Pot up in Seattle.
Brad: Okay, yeah. Top Pot.
Bob: Yeah, I guess we’re the Pacific Northwest, we’re the doughnut place, even though, yeah, it rains a lot, right? It’s good to get a doughnut, curl up under a blanket, and watch a movie while you stuff your face with doughnuts.
Brad: Yeah.
Bob: So anyway, I threw that on Brad kind of at the last minute there. So, do you have one?
Brad: I do have one.
Bob: Alright, cool.
Brad: I have one. So this is actually—full disclaimer—a site that my company built, but I love it. It hits on a couple of different interesting things with WordPress. So the website, the company’s called Flexi, F-L-E-X-X-I. The website’s flexishoes.com, F-L-E-X-I shoes.com. And if you go there, the first thing it asks you is, “What site do you want to visit?” Because they actually have multiple sites for different locales. US, obviously, is one of them. They’re based in Mexico, so they have a site geared towards Mexico. They have a Canadian site, Chile, Guatemala, a few others. What I love about this, they have physical stores. They sell shoes. That is their primary product among other products, and they have a number of physical stores in Mexico and even the southwest United States—Texas and that area. But a couple of things. One, this is all WooCommerce. This is a multi-site network where every region has its own site in the network, which is super cool. And each site in the network is translated, or the content’s localized for that region. So obviously on the Mexico site, it’s all Spanish; the US site’s all English. Even the Canadian site is obviously English, but now they can target specifically to a Canadian consumer, more targeted than just having an English site. They can have one specifically for Canada, target certain products to that region that sell better
. And so each site in the network essentially has its own store of products powered by WooCommerce. So it hits on a bunch of points. I am a big multi-site fan, big WooCommerce fan, and I love using multi-site for setting up a network like this where every site is basically a different language. It’s just a great use case for multi-site. So check it out. It’s definitely one I’m proud of. I know the team’s proud of—the client’s very, very happy with.
Bob: Yeah, they look like some nice shoes there too, looking at it, right?
Brad: They do have nice shoes. Probably a little too nice for me. I’m more of a three-year-old sneaker kind of guy.
Bob: Yeah, I know. I do tend to hang on to my shoes for quite a while. Alright, now we step on to our little Woo tools—final part of the show here. And we always plug in something that we find that might be interesting for a WooCommerce site or any site. What’s your choice this week, Brad?
Brad: So my plugin, while it isn’t WooCommerce specific, it is absolutely something that should be considered with any e-commerce site. The plugin is called WP Offload Media, and if that sounds somewhat familiar, it used to be called WP Offload S3. They just renamed it. They came out with the new version. This is from the Delicious Brains crew, who also does WP Migrate DB Pro, which is an amazing tool for syncing data back and forth between WordPress sites like prod to staging and prod to dev, things like that. So this particular plugin, what it does is allow you to configure it, and it will offload all of your WordPress media—your images, your videos, any media that you have, files like PDFs and things. It’ll take all the stuff that’s currently on your site and send it over to Amazon S3, and then it will update all the references to those new locations. So it’s essentially using S3 in a bit of a CDN fashion. So rather than serving up all the media directly off your server, it’s pulling it from Amazon. So there are a lot of benefits to that. Obviously speed is a big one. Overall, just server resources—maybe you are limited to the amount of space you have on your server. Maybe you only get a gigabyte or something. Amazon space is extremely cheap. What is it? Pennies for a gigabyte or something like that on S3. And then anytime you upload new imagery or new videos or anything, it automatically will do this for you. So it’ll automatically go to S3 and use that within WordPress. So it’s a really kind of no mess, no fuss option for offloading your media to Amazon. The new version adds support for Digital Ocean Spaces. They put out a poll on any other integrations people would like, so that’s why they did the name change so they can support more third-party platforms. Sounds like Backblaze B2 will be coming up as the third option potentially. So check it out. These guys make solid products over there—Delicious Brains. If they put their stamp on it, it’s good to go. So this is a tool we use quite a bit. So even for e-commerce, offload all that media, speed up your sites, you get higher rankings on Google, happier customers, probably make more sales. So definitely check it out.
Bob: Cool. Yeah, it’s synchronicity because I was just working on my editorial calendar and I’m going to be writing a post about that in probably the next couple of weeks—trying to fit that in because I saw it come out and I thought it seemed like it’d be a good thing.
Brad: Great minds think alike.
Bob: Yeah, I know. It’s got to be brothers in the sense of WordPress or something. Well, I’m going to actually talk about a little plugin—a free plugin—that came out from our sponsor, actually, or the people at Liquid Web called WooCommerce Cart Expiration. Now this is really about—it is one of those plugins that does one thing and it does it easily. It’s not a bunch of features and all this. There are other plugins out there that will do timing for deals, but this will essentially let you set expiration for your cart globally on your WooCommerce site. So you go ahead and install it, you set the time—however long you want your cart to be active before it expires—and a little timer shows up in the right-hand corner on your site and just counts it down. So it’s very specific for a need. Obviously, like I said, it’s globally, it’s not per product. So there may be a specific reason you want that. And again, it’s little plugins like this I love because you think of, “Do I have to have somebody go in and hard code this in, or is this an issue?” And it could be something you even use one time—you just put it up there, use it one time, disable it, and then use it for another time. So yeah, it’s over on WordPress.org called WooCommerce Cart Expiration plugin.
Brad: Pretty cool. Yeah, this is cool. It’d be neat to see almost like an integration with a coupon or something like, “Order within five minutes to complete it, and we’ll automatically take 10% off” or something, which now that the bones of this are out there, or it covers the countdown piece, it’s probably very easy to extend this to do something like that. Then it’s even more encouragement—”Oh, if I check out quickly, I can save a little bit more money that I didn’t realize, so I should go ahead and do that.” So it’s a cool idea.
Bob: Alright. Well, I think that pretty much wraps it up for another Do the Woo. So again, thanks to our sponsors Liquid Web. Yeah, good stuff over there as far as managed WooCommerce hosting and, like Brad said, go listen to Chris Lema on Advanced WordPress on Facebook. That group—if you go to their site at Liquid Web and you want to get 50% off for the first couple of months on any WooCommerce managed hosting, just put in the Bob WP Woo coupon code. And just a little reminder—we mentioned last week too—WordSesh is coming up. I should have put the dates down, but that’s coming up in, I don’t know. What about mid-October?
Brad: Yeah, October.
Bob: October 18th?
Brad: 19th, okay.
Bob: And that’s a great virtual online conference. In fact, if you listen to my other podcast that came out this Monday—just a few days ago—I had Brian and Patrick who are running WordSesh. So I nailed them with some questions about WooCommerce, and then they also shared a little bit more about WordSesh and what’s going on with that. So definitely check it out at wordsesh.com. Good stuff. Can’t beat that price—it’s free.
Brad: Yep, yep. Free—heck of a deal.
Bob: Alright, well thanks everyone for tuning in and we’ll be back in a couple of weeks with more Do the Woo. Do you?








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