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GDPR, Gutenberg, Cryptocurrency and Stripe Radar
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In this week’s podcast, BobWP and Brad Williams talk about WooCommerce 3.4 and GDPR, Gutenberg blocks for WooCommerce product pages, digital currency and online stores, Stripe Radar and Square Buys Weebly.

In episode 5 we kick off the next iteration of Do the Woo with my new co-host Brad Williams. Every two weeks, the two of us with be talking about some WooCommerce-specific news and the broader areas of eCommerce that affect WooCommerce store owners.

This week, we started out by catching up on the looming GDPR and what WooCommerce 3.4 has coming to help store owners comply with the General Data Protection Regulation. As we talked, we agreed that this is not only good for the EU, but for online data protection worldwide. Brad shared that WordPress is also releasing some GDPR integrations in the upcoming 4.9.6.

We chatted a bit about the Gutenberg blocks and what we might anticipate with WooCommerce products. Although it is going to bring some added options for the average store owner regarding design, as with builders that already exist, there is a fine line between taking advantage of the blocks and abusing them. Store owners will be wise to remember how important that product page still is and how a cluttered or bad design could be a killer when it comes to site conversions.

Brad shared an article about Coinbase Commerce, a new service that enables merchants to accept cryptocurrencies. This led to the question of when we might see more online stores accepting Bitcoin type currencies and where that might lead into the future.

Brad also shared some insights on a new service from the payment gateway Stripe. Stripe Radar was built to prevent and reduce credit card fraud. It flags potential chargebacks based on a series of criteria. The post on the Kinsta blog had some great stats and also how they have used it themselves and what the results were.

We rounded it off with a bit of old news, the purchase of Weebly from Square. You’ll want to hear Brad’s thoughts on why the move is a huge win for both parties.

Episode Transcript

Hey, everybody. Well, believe it or not, we are on Facebook Live. This is amazing stuff. I mean, we are even here with our new song, and guess what? You are joining the Do the Woo podcast, and I’m not the only one sitting here. You see a familiar face—my new co-host. Hey, Brad.

Oh, hey, Bob. How’s it going?

Good, good. This is my first Facebook Live. I’m excited.

Yeah, yeah, same here. We’re both testing the waters here. Hopefully, it’s live. We think it is.

Yeah, I think so. Right? Very cool. Well, again, we’ve kind of taken a different direction with this podcast. In the past, I’ve had different iterations of it, and I decided to reach out to Brad and say, “Hey, let’s just get on and talk about Woo and e-commerce and all sorts of good stuff.” He was brave enough to say yes, so we’ll see how long he can handle this little bit of a partnership here.

Yes, first question—what is WooCommerce?

What is WooCommerce?

See, I knew there was a reason I chose him because, you know, I’m just here to learn. Really, teach me, Bob—teach me the way of the Woo .

Oh, man. Well, I think we’re just going to dive into some articles both of us have found. Like I said, some of them are Woo-related, some are e-commerce, which are, you know, by osmosis, Woo-related. So we’re good to go. And we’ll be doing this every couple of weeks, as we hope to. We’ll be on Facebook here as long as Facebook doesn’t ban us. I think we’re going to keep on doing the Woo and playing that good music. Let’s play that intro music one more time. That was really—that’s pretty good music, right?

Yeah. I mean, it just makes you bob your head.

I mean, if you’re not in a better mood after you hear that, then, yeah, you have bigger problems. Really.

Alrighty. Well, let’s look at a couple of things here that I just saw as far as Woo-related directly. One is that 3.4 beta, which is out, and I don’t know exactly when it’s supposed to be released, but they have some GDPR integration. None of us have heard about that. Well, if you have a WooCommerce website and you have not heard about GDPR, you better get on it. No kidding. You better start reading because the deadline is next Friday. Well, this is live on the blog; it might come out a little bit later, but May 25th. Yeah, that’s actually my birthday too, so I figure—

Oh, happy birthday to you, Bob. Get ready to update all your sites.

Yeah. This is going to be, you know, a great time. And I noticed they did it on a Friday, which I thought was interesting because, you know, at the end of the week, everybody’s going away from their computer, and it’s like, “Okay, we’re live now. We’re going to go out for two days and see who hasn’t complied because they’re all off away from their computer.”

Yeah. I mean, it’s a mad dash. If you really aren’t familiar with GDPR, you should definitely look into it, even if you don’t necessarily have a WooCommerce site or a site that you may think is affected by this. But the interesting thing about GDPR is that it’s specifically around European EU citizens. So on the surface, you might think, “Well, I don’t do any business in the EU. I don’t have an office there. I don’t, you know, I don’t get visits really,” but it actually affects any website where a citizen from the EU could visit, right? So if someone from the EU can access your website, and if your website’s on the internet, they can, then this does affect you. And it’s all about personal data and the responsibility of that personal data and giving the end user ultimately control of that data. So if you are collecting data, especially on an e-commerce site, you are collecting data like the name and address and maybe credit card information, some pretty sensitive data, this absolutely affects you because users have to have the ability to request that their data be removed from your system. And you have to be able to provide that feature set, or at least honor that request, or you could open yourself up to some penalties that are pretty steep.

Yeah, pretty significant penalties.

Yeah, no kidding. So anyway, it looks like with their features, WooCommerce is going to have a little checkbox that says, “I agree to the website terms.” In addition, I don’t know if this is actually going to be templated in where you can change it or not, but it will say something like, “Your personal data will be used to process your order, support your experience throughout this website, and for other purposes described in our privacy policy.” Then you’ll place your order. And some of the features—let’s see—features include the ability to add privacy policy text to checkout and account pages. It’s going to be integrated with the exporter soon, tools to clean up trash and anonymize old orders that don’t need processing, and tools to remove some optional fields from the checkout, which I’ve always had to change myself, and you always had to put a plugin in or have somebody actually do it. But yeah, it’ll be interesting to see what kind of flexibility there is because I haven’t actually dove into the beta yet, so I’m not sure what fields you’re going to be able to hide or not.

Yeah, I mean, I would imagine they’re hoping to have this release before next Friday, which isn’t a lot of time between beta and release. But I’m sure that’s their goal—to have this out before that deadline hits. And actually, WordPress is releasing 4.9.6, which also has some GDPR compliance tools built into it. Same thing—the ability to include a privacy policy in an easier way, the ability to export user data, and for users to request that, and the ability to remove that user data from your WordPress install. So my guess is this WooCommerce update and the WordPress update probably go hand in hand in some of these areas, like the export piece and the removal piece. So if you have a WooCommerce store, even a WordPress store, you know, you want to be ready to update those really soon—either this week or next week—to make sure that you’re compliant and you don’t open yourself up to a larger issue.

Yeah, and I’m sure you’re going to hear about it more and more, as if we haven’t heard about it enough. And I’m sure you have, Brad, gotten all those policy updates from all your different services.

I’m getting like five or ten updated privacy policy emails a day. But, you know, as semi-annoying as this can sound and certainly be for website owners, I actually like it because it’s taking the conversation of user data and privacy and really putting a spotlight on it from the website administrator’s point of view. So it’s kind of forcing anyone that collects any type of data on users to analyze their systems, to make sure they have appropriate ways to remove that data. And it’s not just the small sites—we’re talking like Facebook and Google—they all have to do this, and they are doing it. So I think ultimately, this is a really good thing for the web. Even though it’s an EU initiative, it affects every website on the internet. And I really think it is for the best, even though it’s a bit of an annoyance upfront getting everything compliant. Ultimately, I want to make sure my data is safe when I place an order somewhere or when I’m on Facebook. And I really think websites and companies need to be held more accountable to that. You know, if my data gets disclosed in a breach of some sort, it just kind of feels like there’s no real consequence, you know? Just a slap on the wrist, and we forget about it. I feel like there need to be a little bit steeper penalties because it’s becoming a real problem, you know? Yeah, with our data, it’s almost a joke at this point. “Oh, another site’s been hacked.” But it can have serious consequences. So at the end of the day, I like GDPR. It’s a little bit more work, but I think it’s for the best.

Yeah, and I agree. I’d love to see it, like you said—yeah, it’s EU—but hey, it should be worldwide. And so you get a bunch of emails—I mean, sure, everybody’s, “Oh, I’m tired of these emails,” but you’re also tired of being hacked. So I think maybe you can do this one-off, agree to terms, or at least review them and go with it. It’s going to make it better in the long run for both sides. So, good stuff.

Absolutely.

Well, the other thing I just want to touch on real quick is—going from one subject to another—Gutenberg.

You’re hitting all the buzzwords today.

Yeah, I know. It’s like, you know what? I don’t know what other ones I think you might have, too. But the Gutenberg—they came out with a post, and I’m not sure of the date on this—May 2nd, so it’s a bit over a week, almost two weeks old—making it easier to add products to posts and pages with the products block for Gutenberg, which I think is cool in a way. I mean, I look at it from the user standpoint—the ability to be a little bit more flexible. And they’re showing some different things here as

far as what you can hide, and I know that it’s probably going to really open up as far as totally redoing or being able to do more with your product page. And there’s part of that that I—I love the idea that, yeah, you know, all those people that say, “I can’t do anything with this product page, it looks so basic, it’s always the same.” On the other hand, you know, do we start putting in blocks that are for video blocks, for all these things, and suddenly product pages become multimedia pages where you’re going to kind of lose the anticipated conversion by all these distractions? So it’s going to be kind of one of those fine lines with anything like builders and all that stuff, as far as putting it in the hands of some people who may think it would be really cool to have all this stuff on my product page and not really think it through.

Yeah. I mean, Gutenberg is interesting in the sense that it opens up a whole new market of add-ons and enhancements for the core of Gutenberg, right? So obviously, like WooCommerce, there is going to be an expectation that WooCommerce works well with Gutenberg, and there are certain blocks within Gutenberg that support WooCommerce or that WooCommerce introduces more likely. But there is going to be that expectation. And now obviously it benefits WooCommerce to be at the front of that, but it doesn’t mean they’re going to be the only ones doing that, right? Gutenberg as a whole opens up a whole new marketplace for premium add-ons across the board and different ways that you can work with your data, whether it be products or content or otherwise. So it’s cool to see, obviously, WooCommerce out in front of this, like I would expect them to be. My guess is if you did a little bit of searching or research, you could find other projects on GitHub or WordPress.org or even premium stuff that are also dabbling with WooCommerce and Gutenberg and how they can make that integration tighter and easier for people to use. But yeah, I mean, at the end of the day, I’ve always said this with page builders, and Gutenberg kind of falls into a similar realm—while the whole point-and-click and drag-and-drop stuff is great, if you’re not a designer or you don’t have that design eye, it’s still going to look like crap. Like, you gotta get all your content out there, but it’s going to look terrible. Like, I was using Beaver Builder, playing around with it and trying to build some sites with it, and it’s like I can only take it so far because I’m not a designer. So it was difficult for me to come up with something that I was happy with the way it looked because I just didn’t have that eye.

Yeah.

And I think we’re going to quickly see that with Gutenberg, where people are using a lot of these blocks, or maybe they’re showing their products in cool, interesting ways, but they don’t have that design touch to really make it sleek and solid. It’ll get the information out there, but it might look a little clunky in the display.

Yeah, right. Where’s my wood?

Yeah. It’s like suddenly, you know, you can put the background color in your blocks, and hey, you have the color of the rainbows on one page. You know, all the colors, and isn’t that pretty?

Yeah. Anytime anyone ever demos that where it’s like, “Oh yeah, select the background color, select the font color,” they always—by default, it looks terrible. And that’s because by default, no matter what colors you pick, they’re probably not going to look good. You gotta play around with it, right? Like, you pick a red background and green text, and you can’t even read it. And then there’s, you know, forget about the accessibility considerations. So while these tools are great, what I’m interested in is not only giving people the flexibility but also giving them enough flexibility to change what they need to change, but also having some control and limits so they can’t, to an extent, mess it up, I guess. And that’s a tough order to fill, right? A product that can do that. But that’s where I think anyone that can figure out that challenge, I think, is going to have a real hit on their hands. Because yeah, that’s what’s going to happen. We’re going to see a lot of really ugly stores when they start using this. Someone’s going to figure out a way to really kind of put some constraints around it but still give them flexibility, and then it’ll look really nice.

Yeah, and you need to have some logic built in where, you know, you add a couple of colors, and some message comes up like, “Seriously, you want these two colors?” You know?

Yeah. I don’t know. It’s—I mean, we’ve been toying with that a little bit internally. You can do color pickers, and you can actually analyze that on the fly, whether it passes certain accessibility standards. So you could, in theory, build ways that it would say, “Hey, great colors, but these don’t pass accessibility. You have to change them.” You know, if the contrast isn’t there or whatever. Again, you know, green text on a red background will never pass accessibility because it’s very hard to read for anybody. So little things like that and take it even further where you can kind of automate it and say, “Yeah, great, you did some changes, but you didn’t pass these accessibility tests,” or whatever.

Right.

But it does give people nice flexibility. And obviously, this takes the product display way beyond just the classic, out-of-the-box, “Here’s your product, here’s your image, here’s the description.” You can go a lot further with Gutenberg. So yeah, it will be cool to see what people start producing once it’s live.

Yeah, it definitely will be. There will be a lot of interesting conversation on social, and hopefully, nobody will get too nasty and say, “Did you seriously—did you really do that to your site?”

It’s—people get nasty on social media? I can’t imagine.

Yeah, really, what a concept.

So what’s up with—I know you had a couple of things there that you added in.

Yeah, I threw a topic in here, and this is kind of not necessarily specific to this article, but the larger question around cryptocurrencies. So that’s something that I’ve been interested in for a little while now—maybe about a year plus. And obviously, crypto was all the buzz around Christmas time, you know, end of the year when it was skyrocketing, and then it crashed, and now it’s starting to come back. So it’s all over the place. Right. But I think it poses an interesting question to store owners—should they be looking at cryptocurrencies? Is Bitcoin, which is the original and obviously the most popular, is that a viable payment method that stores should be considering for integration? There’s a lot of easy ways to do it now. Coinbase, which is one of the biggest marketplaces for cryptocurrency in terms of where you can buy Bitcoins and Ethereum and Litecoins straight from your bank account, they rolled out a service called Coinbase Commerce. And it essentially is an easy way to integrate on any website a way that you can take payment using those cryptos. There are a number of other services and tools that do this, but that’s one of the newer ones. So I’m curious about your thoughts on it, Bob. I mean, is this something that people are asking you about, people are talking about? Do you think it’s to the point where people should seriously consider accepting things like Bitcoin on their stores?

Yeah, you know, I haven’t—it’s interesting because I did write a post. Somebody had a plugin that would allow your site to accept all these different ones using EDD and WooCommerce. And when I did that, I had a few people on Twitter say, “Seriously, is this really a thing now?” It still seems to be—I mean, it’s almost one of those things where it’s like, there are hardcore people, and then there are people that kind of have heard of it. And I don’t know what is between those two, you know? But I haven’t heard a lot of people—I did see somebody tweet the other day asking—they were surprised that somebody hasn’t built a really good integration for WooCommerce yet with it. And I don’t know if some people are just kind of sitting back and waiting because, you know, I haven’t gotten into it at all. In fact, when I did this review, I was upfront with the person and said, “You know, I don’t get it more than the average person, so I can certainly share this.” But yeah, I just don’t—I don’t know. It’s strange because I’ve tried to read it, you know? I mean, tried to understand it more, and sometimes that just makes it worse. It’s like I end up in these articles that are—

It is a bit of a rabbit hole. I think just the general high-level concepts, I think, once you wrap your head around them, are pretty—you know, for technical people, I think are easy to kind of get. But when you really, really start digging into it and wanting to know all the nuances, then it is—it’s a rabbit hole of information. Like, it’s endless. And, you know, I think—so barring understanding all of the “how it all works” and all the understanding—there is value to Bitcoin, at least today, and there was last year and the year before. So there’s a value to it from a currency standpoint. I guess the question for me that, as an owner, I would have to ask myself, a shop owner, is: am I losing sales because people can’t pay with Bitcoin? I think that’s ultimately—

Yeah

.

Or crypto in general. That’s probably the question an owner needs to ask themselves. It is probably the same question they ask: am I losing sales by not offering PayPal?

Yeah, exactly.

Chances are you are, you know? Love or hate PayPal, it was the original kind of online bank, if you will. And still today, people are extremely comfortable paying with PayPal. And I—you know, it also is an easy, easy thing, right? “Oh, I don’t have my credit card handy, but oh, I can do it with PayPal. Cool. I can just log in, you know, pay.”

So I don’t know the answer to that. But I think it’s something people are looking at now that there are tools to make it easier. It’s one of those, “Well, let’s throw it up there and see”—kind of like PayPal when some people were on the fence. “Well, let’s use PayPal for a month and see if people use it.”

Right.

Most likely they are. Now with crypto, I don’t know. I think it probably depends on your business and your market and what you’re selling. But if you throw it up there and next thing you know, five, ten, fifteen percent of your sales are coming in via, you know, Bitcoin, you might be onto something. And you can certainly take that and, obviously, you know, just like any other currency, switch that over to US dollars or whatever your local cash is. So it’s not just these zeros of ones out in the middle of nowhere that have no value. There is a value to it. So I think it’s something that a lot of people are probably watching and not necessarily integrating, but it might be something to set you apart from your competitors. You know, “Hey, we accept cryptocurrency. We accept Bitcoin.”

Yeah, that’s what I’m thinking. I’m surprised I haven’t seen it popping up more because of just that reason. People—you know, it’s not going to kill them or destroy them probably to add it and test it. And I’m wondering, has it been in this space long enough to really understand who is using it as far as, you know, demographically, age-wise? Is it more—are people tending to use it more for certain kinds of products versus other products? And it’s probably—since it hasn’t really been out there and people aren’t using it that way a lot on stores and stuff, there probably isn’t anything to back that. So somebody’s gotta lead the way.

Yeah, probably not a ton of data. I mean, really, it just took off last year. I mean, it’s been around for a number of years, but when Bitcoin really took off last year, I feel like everything kind of followed suit. Bitcoin being the first, Bitcoin being the largest, you know, it starts doing well, then all the other ones start doing well. If it starts to go down, all the other ones go down. You know, it’s a very volatile market, or very volatile coins, however you want to say it. But that is an interesting question. My assumption would be that it is the younger crowd that is going to lean towards it versus, you know, the older crowd. I doubt they are that interested in cryptocurrencies, you know?

As a whole. But who knows? And it probably is, again, like you said, the demographic based on what you’re selling. Like, are you selling, you know, skateboards? Are you selling digital products? Are you selling, you know, I don’t know, encyclopedia sets? Like it probably just depends, but we’re going to see this more and more now that tools like Coinbase Commerce are coming out. It’s just—it’s a plug-and-play option, so you don’t have to really understand the technology. It goes right into Coinbase, and Coinbase—you can take that and convert it right into cash in your bank account. So it’s making the effort to go to market way easier. So I think more people are going to start accepting it. And only time will tell if it works.

Yeah, yeah. It’ll be interesting. I hope somebody somewhere starts doing it and starts writing about it or talking about their experience as far as feedback and if it’s increasing sales.

Yeah. Yeah, we’ll see.

Yep, good stuff. Speaking of currency and spending your money, your other article was kind of interesting. I was going through that as far as what Stripe has going on now.

Yeah, so Stripe, which I love Stripe, and we use Stripe at my company for our digital goods. But Stripe is a processor, it’s a service so you can accept credit cards, right? And it’s a great service. They have great tools. They have an awesome API. There are extensions for every major platform, including WooCommerce. But this article that I read was interesting because credit card fraud is a serious problem. I think everybody knows that. You know, if you have credit cards, you definitely know that because you are careful—you try to be careful, right? Because if someone gets that credit card information, and many of us have been there, you get some random charges and stuff, and then it becomes a whole problem and a process. But Stripe has rolled out this new service called Stripe Radar. And basically, the goal of this is to essentially try to eliminate credit card fraud as much as possible. So if you sell anything online, you’ve probably been there where you get a disputed charge, right? You get the email, whether it’s Stripe or somebody else, “Hey, this charge is disputed.” You log in there—maybe it’s legit, maybe it’s not. But the goal here is to basically help identify the fraudulent charges prior to the actual charge going through. So the way Stripe Radar works is it uses essentially an algorithm—a learning algorithm—to identify highly suspect charges that would have gone through. It’s not a dead set, “This is absolutely fraud,” because those will automatically be rejected, but it’s a, “Hey, this might be fraud.” And without using the system, it would have just gone through, right? But what it does is it flags these transactions, and essentially, the store owner, the Stripe admin, has to manually approve those charges.

Mm-hmm.

Okay. So it will say, “We suspect this might be fraud, but you’re going to make the call.” And it gives you all the information—the user, the address, the name on the card. And you basically have to play detective a little bit and say, “Does this look fraudulent or not?” You know, it’s interesting because they include a lot of stats on how much fraud affects e-commerce and the overall cost, which is pretty crazy. So e-commerce lost in 2016—e-commerce lost nearly 7 billion dollars to chargebacks.

Wow.

Insane—7 billion dollars.

Yeah.

To chargebacks. And that was almost two years ago. So PayPal, Stripe—they all have chargeback costs. So if you get a chargeback, ultimately it’s going to cost you time, it’s going to cost you some money. So whatever it can do to avoid that, I’m sure we’d agree we should. So something to look into—Stripe Radar, maybe other merchant accounts have different services, but I do like this idea of this manual kind of, “Yep, that looks legit. Let it go through,” versus, “Nope, that looks fraudulent. I’m going to go ahead and stop it here.” The charge never went through, so you’re not getting a chargeback, so you can start to reduce those overall costs. Hopefully, hopefully down to zero if possible.

Yeah, adding a little layer there beyond the obvious. And I thought it was interesting—this fun graphic on here, because I assumed it was true, but it looks like digital goods is where the largest fraud is.

It makes sense, right? You don’t have to have it delivered somewhere, so obviously, if you’ve stolen a credit card, buying something online and having it delivered to your house is not a good idea.

Yeah.

And most thieves know this. So yeah, digital goods—they can’t, you know, they’re going to track it to a random email, you know, Gmail account or something.

Yeah, yeah.

It goes digital goods, luxury goods, clothing, electronics, food, and beverage. Now, food and beverage—that’s pretty funny because, yeah, it’s like, why bother, you know? Just to get a few drinks and go through that. But I guess I thought for some reason I thought electronics and clothing would be switched—electronics would be a bit more than clothing, but yeah, that’s kind of interesting.

Yeah, it is. And the post—the original post is on Kinsta.com, which is a managed WordPress host, and they actually said by using this Stripe Radar, they’ve actually personally reduced their credit card fraud by 98%. So you can imagine, without knowing the exact numbers, that they’re saving a lot of money by doing that. So it’s kind of, you know, they’re not just writing about it, but they actually have proof that it is working well for them, and I think it’s a great idea. So check it out—Stripe Radar is the service through Stripe. So if you’re already using Stripe, that should be available to you. If not, then talk to your merchant account and see if they have something similar—some kind of way to manually approve charges that might look suspicious. It can help bring some of those costs down.

Yeah, definitely a good thing. You know, this was something way back that happened a bit, actually—it’s probably history, probably everybody’s forgotten about it—but when Square bought Weebly, and I originally thought, earlier when we talked about this, chatting about it, kind of switching from fraud and all that stuff to—just when you

were talking about the cryptocurrency and choices, I actually had to go into Weebly and look at Weebly. I haven’t been there forever, but I kind of made an abrupt change there. But it’s interesting that a payment gateway would buy that. And I’m looking—because Weebly right now, I think, by default, takes PayPal, Square, and Stripe. I think it might be those three if you use Weebly for an online store. So I wonder, you know, Square—if they’re going to—how they’re going to try to raise their prominence there by owning it, or—I mean, you don’t suddenly say, “Hey, you know, you come on Weebly, you just gotta use Square.” I mean, they’re not that stupid. At least I don’t think they are. But have you given any thought to that?

Yeah, I actually—on the surface, it was kind of like, like you said, a bit of a head-scratcher. But then I really started digging into it and thinking about it, and it isn’t a head-scratcher. It actually makes perfect sense because, I mean, I don’t know about your area, and I’m on the East Coast. I’m in Philly, and Bob, you’re up in the Northwest. But around here, and I think it’s similar in a lot of areas, every small business I’ve ever gone in has Square. They have an iPad. I’m swiping my card through Square. I always know because I get a random receipt because it’s attached to my credit card. I get a random receipt for Square right in my email, and I—from some taco place, you know? And I’m always like, “What is this?” Yeah, it takes a minute to be like, “Oh yeah, it was Square. They know who I am.” They all have it. They have the iPads, they have the hardware, the swipers. So they dominate the market on small business credit card processing. Right. And now they have an in-house service where not only can they provide payments, but they can also give you this website presence that directly integrates with the exact same payment system that is sitting on their desk. Right. So whether you buy in the store or you buy online, it’s all going through their Square account. It’s all in one spot. It’s a perfect upsell for them, right? Like, “Yeah, you got Square, now let’s talk about your website presence. Hey, for an extra whatever a month, we’ll hook it all together.” One big spot, you know? So I think it makes a ton of sense.

Yeah, it does. That’s a good perspective because I didn’t even think of it. Instead of thinking of Square, you think of Square using Weebly as that. Yeah.

All those small businesses—I mean, they really have the market. I see those more than I see the traditional kind of credit card swipers that are hooked up to the phone line. I see Square on an iPad with a little dongle where it swipes a credit card, and you sign it with your finger. I mean, it’s such a great way for companies. That’s why I almost get legit mad if I ever go to a place and they’re like, “Cash only.” I’m like, “It is so easy to accept credit cards these days.”

Yeah, exactly.

And they’re usually griping because it’s the fees. It’s not the fees. You just don’t want to do it. So because I almost never have cash. So it’s—Square is great too. I feel like Square dominates in the physical store world where Stripe is dominating in the online digital world. And this is probably a good push to try to even that out a little bit or even overtake Stripe because I feel like everybody I know personally that does online transactions, they’re using Stripe.

Yeah, exactly. And that brings up an interesting story—I just thought of an experience I had when I was doing workshops in downtown Seattle. And it was actually in an area where there were quite a few homeless people. And I would park in this little paid parking lot. And this guy walked up to me and asked me if he could—he kind of gave me his story and stuff. And he said, “If you give me five bucks, I’ll wash all the windows of the cars in the parking lot.” You know, there were probably about ten cars. And I thought, well, you know, it’s kind of odd—he wants a—I mean, he’s obviously an entrepreneur because he is thinking, you know, more value there. And I said, “You know, sorry, dude, I don’t have any cash.” And so he pulled out his iPad with Square and said, “Oh, I take cards.” This is true. He actually did it. And I went, “Whoa.” I mean, I’m going to give somebody my—some stranger—my card on the street, swipe it in their iPad. But I thought, boy, the guy’s industrious.

Yeah, that’s smart. That’s smart. I mean, all you need is an old iPad, old iPhone, or really any smartphone, smart device, and some Wi-Fi, which most cities have some free Wi-Fi, right? So, yeah. That’s —that’s a smart move.

Yeah. I said, “Oh, no thanks. I think I’ll pass on that one.” But interesting stuff. So, well, that is the Woo news—I guess we’ll call it the Woo news.

Woo news—Woo-related news.

And yeah, so we’ll be—like I said, everybody, we’ll be doing this. We’re probably going to do this every other week, and we’ll be pursuing this Facebook Live thing. Of course, the podcast will show up also on BobWP, so it’ll be over there, and so you can subscribe there as well and do all that good stuff. But yeah, we’re just going to kind of go with the flow here, see how this show morphs along the way. And as long as Brad is willing to put up with me for, you know, half an hour to forty-five minutes every two weeks, you know, we’ll make it work. We’ll make it work.

Alright.

Alrighty. Well, till the next time. Yeah. Hey, you know, see Brad, you see myself—just, you know, say hey. You know, what else—Do the Woo, I guess.

Do the Woo. Is that the outro time? See, we gotta put words to this

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